Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can a Pincode finder website be SEO optimised?
-
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode")
Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows:
- What should the page-structure / structure of the website be for ranking well on Google?
- What should be the URL structure?
- Other suggestions to rank well on Google in this regards?
Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data)
Pls. help...
-
This could turn into an extremely long post if we go into everything in detail here
A good site structure should be one that is hierarchical and sensible. By this, I mean it should make sense when someone lands on a page, what your intentions are for them and how to achieve them. Keep your call-to-actions clear and concise and don't burden the page with wasted content.
Your URLS's should again be descriptive, so that if someone were to land on an internal page, would the URL tell them a bit about where they were? Are the key phrases you are targeting included in the URL itself? Also, you should aim to keep your URL structure to within 3-4 click of the homepage. Any more and it turns into a poor user experience.
Your meta titles and descriptions should also be in target for the pages themselves. Something like this:
<pin code:="" lohit,="" arunachal="" pradesh,="" india,="" <your="" site="" name="">or <pin codes="" for="" lohit,="" arunachal="" pradesh,="" india="">Whatever you decide to go for here, I would keep i to under 60-70 characters, with the most important information towards the start.</pin></pin>
I hope that helps a little.
-Andy
-
Andy,
Thanks for your response. Yes, I have read Moz SEO guide a couple of times..
What I was looking forward to was some specific help in this regards.. Because I was not able to comprehend what's the best practice basis the Moz's SEO guide and competitor sites in regards to the website topic I mentioned above..
Any help???
-
Hi,
You could do a lot worse than reading the MOZ SEO Guide. This will give you some great insights into SEO best practices and how you can effectively use them to SEO your site.
Also look at how competitors are doing, those who are ranking well. This is always a good sign and a great way to see what is already working.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Multiple websites for different service areas/business functions?
I'm wondering what the implications are for having multiple domains for different service areas of a company? I realize having multiple domains for one company can be troublesome because of the possibility of duplicate content, keyword cannibalization, and linkbuilding to multiple domains. But when the domains are for very different service offerings/unique business functions that each serve their own purpose (and have different positionings), is there a downside to having more than one domain? Any thoughts would be appreciated!
Web Design | | KevinBloom0 -
Reasons Why Our Website Pages Randomly Loads Without Content
I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd
Web Design | | CliqStudios0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | | Robertnweil10 -
Subdomains For Real Estate Website
I am currently working on a proposal for a clients Wordpress website development which includes ongoing SEO after the website is developed. I have looked into a number of options and the one that seems the most cost effective involves using subdomains for the individual listings pages. What I want: clientsdomain.com/listings/idxnumber/ What I can get for a decent price: listings.clientsdomain.com/idxnumber/ So the majority of the website will actually exist on a subdomain because the IDX API will automatically populate pages for all of the MLS listings in the area (hundreds or thousands). Meanwhile the domain itself will have all the neighborhood pages and other optimized content, blogs and whatnot. My concern is that dividing the website like this will have negative effects on SEO. There wont be duplicate content across subdomain and main domain, but they will share a lot of links back and forth. I haven't found any recent sources on the topic. Almost everything I have found says that dividing a website in this manor is bad for SEO, but these articles are often many years old. Does anyone know of a Wordpress plugin/IDX company that can provide a solution that doesn't use a subdomain and actually just lists each MLS page within a directory? I am open to using another platform, I am just most familiar with Wordpress. Will using a subdomain in the ways mentioned above have a profound negative effect on SEO? Thank you for your time in responding, I greatly appreciate it.
Web Design | | TotalMarketExposure0 -
What seo benefit does setting up a photo gallery where each photo is a separate web page?
what seo benefit does setting up a photo gallery where each photo is a separate web page? My old SEO guy set up my photo gallery like that claiming that because each photo was a separate page, it added a big seo benefit and i never understood what he was talking about. Maybe alt text on the photo with key phrases in it pointing to my other pages to give my site a theme for google? I'm not really sure. He has since moved away and i am considering redoing the photo gallery to multiple images on one page to be more user friendly to my users. This photo gallery is 3 years old and the photos might have some page rank to them helping my site so i don't want to remove this gallery if there really is a benefit to it and it will hurt my site. I once removed four static page rank 3 pages from my site that weren't used for my site anymore and my rankings dropped 5 positions. Thoughts anyone? Thanks! Ron
Web Design | | Ron100 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
How would restructuring the navigation of my website affect my rankings?
I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?
Web Design | | deuce1s0