Hi Sergey,

Thanks for this. I have read that article at some point a while back. Interesting read. I was just sort of sounding out a few ideas in my last post. The second option seems to be the best way to go.

Do you know of any other methods to do this that is common in the industry?

Thanks,
Brian

Hi Andy,

Thanks for the reply.

This documentation was helpful. You mentioned the potential for the content to be seen in the cached version of pages. I read the Search Engine Land article there and shes sort of getting at how you don't want to block your content to search engines because then they can't be indexed and ranked. Let's say we don't really care about those parts of the pages that we wan't to block in terms of being indexed, which I sort of mentioned above. If we were to some how display those parts of the pages, images and text, in JavaScript, search engines wouldn't be able to crawl. Would those portions of the page still be visible in the cached version? I would imagine not if the search engines can't crawl JS, but not sure.

A second option I thought of was to create a separate subdomain for logged in users that would only be accessible through a log in form. Search engines cannot follow forms, so I would imagine, that gated content wouldn't be visible to crawlers and therefore not indexed. You could go one step farther and block the subdomain in robots.txt. Do you think that could be a possible solution?

Thanks again for the reply last week.

-Brian

Hi Moz and Moz fans,

We are looking to add a client portal to the website. Basically, I haven't found too much on this with regard to SEO. The idea would be that certain parts of the website would be hidden under a pay wall and for subscribers, they would be able to see all content. I am wondering if anyone has any experience with that and what SEO considerations to take into account.

One thing we are particularly concerned about is how Google will index the portions of the website behind the pay wall, if at all. Obviously, we would rather that they don't index it, so that people can't find a way to get to the info without paying. I would imagine it would have to do with the type of coding, however, I am not a coding guru, so I am not 100% on that.

Anyway, anyone that has any experience in this kind of thing and can comment on this at all, any comment is welcome. Also, any documentation that could be helpful would be welcome too.

Thanks

Great, Peter. Thanks for the answers. I now understand the difference. Much appreciated.

Hi Peter,

Thanks for the answer. So, as I understand it, and keep in mind this is coming from someone that is not very code-savvy, with JSON-LD, one could put the script anywhere in the HTML, the header, the body, the footer, etc. and it won't show up on the actual page, but the search engine will be able to read it. This implies that no changing or tweaking of the actual HTML is necessary, no messing around with 's or

's like you would with Microdata or RDFa, correct?

A follow up question, if I may, how would you implement something like a "local business" schema with JSON, would you put the script on every page, in the footer perhaps? Or would you just put it on the home page? Does it matter?

Thanks

Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.

Hey Matt,

Our site saw a massive up tick in links and then an even larger drop in links from one index to the next. Read this post below from Moz about their last index and about their not-so-great indexing over the last year. That might give you the answer you are looking for.

https://moz.com/blog/mozscape-index-2015?mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX56u4kXaK2gIkz2EFye%2BLIHETpodcMTctqNL%2FYDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D

I can't remember everything in the article, so rather than try to explain it myself, I'll let them do it for me. Hope that helps.

Hey Matt,

Our site saw a massive up tick in links and then an even larger drop in links from one index to the next. Read this post below from Moz about their last index and about their not-so-great indexing over the last year. That might give you the answer you are looking for.

https://moz.com/blog/mozscape-index-2015?mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX56u4kXaK2gIkz2EFye%2BLIHETpodcMTctqNL%2FYDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D

I can't remember everything in the article, so rather than try to explain it myself, I'll let them do it for me. Hope that helps.

Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.

Hi Peter,

Thanks for the answer. So, as I understand it, and keep in mind this is coming from someone that is not very code-savvy, with JSON-LD, one could put the script anywhere in the HTML, the header, the body, the footer, etc. and it won't show up on the actual page, but the search engine will be able to read it. This implies that no changing or tweaking of the actual HTML is necessary, no messing around with 's or

's like you would with Microdata or RDFa, correct?

A follow up question, if I may, how would you implement something like a "local business" schema with JSON, would you put the script on every page, in the footer perhaps? Or would you just put it on the home page? Does it matter?

Thanks

Great, Peter. Thanks for the answers. I now understand the difference. Much appreciated.