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Hey Matt,

Our site saw a massive up tick in links and then an even larger drop in links from one index to the next. Read this post below from Moz about their last index and about their not-so-great indexing over the last year. That might give you the answer you are looking for.

https://moz.com/blog/mozscape-index-2015?mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX56u4kXaK2gIkz2EFye%2BLIHETpodcMTctqNL%2FYDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D

I can't remember everything in the article, so rather than try to explain it myself, I'll let them do it for me. Hope that helps.

Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.

Hi Peter,

Thanks for the answer. So, as I understand it, and keep in mind this is coming from someone that is not very code-savvy, with JSON-LD, one could put the script anywhere in the HTML, the header, the body, the footer, etc. and it won't show up on the actual page, but the search engine will be able to read it. This implies that no changing or tweaking of the actual HTML is necessary, no messing around with 's or

's like you would with Microdata or RDFa, correct?

A follow up question, if I may, how would you implement something like a "local business" schema with JSON, would you put the script on every page, in the footer perhaps? Or would you just put it on the home page? Does it matter?

Thanks

Great, Peter. Thanks for the answers. I now understand the difference. Much appreciated.