How can a Pincode finder website be SEO optimised?
-
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode")
Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows:
- What should the page-structure / structure of the website be for ranking well on Google?
- What should be the URL structure?
- Other suggestions to rank well on Google in this regards?
Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data)
Pls. help...
-
This could turn into an extremely long post if we go into everything in detail here
A good site structure should be one that is hierarchical and sensible. By this, I mean it should make sense when someone lands on a page, what your intentions are for them and how to achieve them. Keep your call-to-actions clear and concise and don't burden the page with wasted content.
Your URLS's should again be descriptive, so that if someone were to land on an internal page, would the URL tell them a bit about where they were? Are the key phrases you are targeting included in the URL itself? Also, you should aim to keep your URL structure to within 3-4 click of the homepage. Any more and it turns into a poor user experience.
Your meta titles and descriptions should also be in target for the pages themselves. Something like this:
<pin code:="" lohit,="" arunachal="" pradesh,="" india,="" <your="" site="" name="">or <pin codes="" for="" lohit,="" arunachal="" pradesh,="" india="">Whatever you decide to go for here, I would keep i to under 60-70 characters, with the most important information towards the start.</pin></pin>
I hope that helps a little.
-Andy
-
Andy,
Thanks for your response. Yes, I have read Moz SEO guide a couple of times..
What I was looking forward to was some specific help in this regards.. Because I was not able to comprehend what's the best practice basis the Moz's SEO guide and competitor sites in regards to the website topic I mentioned above..
Any help???
-
Hi,
You could do a lot worse than reading the MOZ SEO Guide. This will give you some great insights into SEO best practices and how you can effectively use them to SEO your site.
Also look at how competitors are doing, those who are ranking well. This is always a good sign and a great way to see what is already working.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Infinite Scroll and SEO - Is it enough to only link to the previous and next page in the pagination?
Hi all, We are implementing an eCommerce site where the results pages of the products will be visibile on one page (always loading new products when you scroll down the page). Now, I have read that the Google spiders cannot "load" new products scrolling down the page, hence the spider only sees the first few products of the results page. Our developer wants to implement a system where a users sees the first products on example.com/products Then scrolling down, he will see new products with the URL changing to example.com/page/2 and so on. Is it enough that we add a pagination link that goes from example.com/products to example.com/page/2 Then another link that goes from example.com/page/2 to example.com/page/3 and so on, so the Google spider can make his way through all the pages? Or is that too much deep linking and the spider wouldn't even crawl all the results pages? Any recommendations how to go about this? Many thanks in advance!
Web Design | | Gabriele_Layoutweb0 -
Website removed from Bing and Yahoo index
Hi, are website servicemanualrepairs.com was removed from Bing and Yahoo index, I emailed Bing via Webmaster tools they first said it was Backlinks I did look via at the inbound links tool to analyze the site's Backlinks I did find 20 links and used the Disavow tool, they said "I'm afraid but after careful and thorough investigation, your site still did not meet the Bing and Microsoft guidelines You may also refer to the things to avoid section of the Webmaster Guidelines for additional information. As an effect, the site is still blocked and it cannot be lifted" the website was in Bing and Yahoo index for 3 Years and only after the 20 Backlinks were added to the site it was de-index any help would be greatly appreciated Thanks
Web Design | | vista5211 -
SEO Tips for Affiliate Website
Hi all , I would just like to have an expert Opinion on SEO for Affiliate Website . Basically if I list all Third party products (Amazon/Affilate Window etc ) on my website and then the customer will be redirected to the Affiliates website to make a Purchase will there be an issue with SEO (Lots of Outgoing Url's) and Will the website not rank for Important keywords or will it be hit by any penalty ? I heard it's not good for SEO , any work around this ? If this is case How come cashback Sites rank well with no issues , although the concept is basically the same ? Any Tips or Advice appreciated as how to get this done safe . My Preferred Option would be with Magento Shopping Cart or second option would be with Wordpress Cart only in case this provides some SEO benefits over Magento by some plugins .
Web Design | | Aus0070 -
SEO Consulting for HUGE Website. How Big Is TOO Big Of A Change?
SEO Consulting for a HUGE Website. Their h1 tags have instagram/twitter, h2 have their menu/what's trending and h3 is the article title. Here's what I want to do... MY MAIN QUESTION: This site has tens of thousands of pages, all articles beyond the few dozen category/tag pages they have. If I change the structure to the following, will it be too much of a system shock to Google? Will this actually HURT them? Currently on the site: - h1 tags point to Twitter/Instagram sidebar widgets
Web Design | | BrianGilmore
h2 tags point to the menu/what’s trending section (which is the same on every page)
h3 points to the Title of the Article I want to change it to this: - h1 tags should delineate the article's name. That's all they should really be used for.
h2-4 should be reserved for article subheadings to be used by the editorial staff. EDIT: 30% of their >11 million monthly uniques come from search. I don't want to eff with that, but the way that NONE of their pages have optimized words, they have no sitemap, webmaster tools and are still doing this well makes me think that even putting in minimal changes to tidy things up will help them bring it to 70% organic search.0 -
Confluence and SEO
I think this is a difficult question so apologies in advance and any help would be appreciated! We currently have a large amount of support center content sitting on our main pages which we don’t think is very effective (mainly basic how to guides). We think it is difficult for visitors to understand and the UI is very poor. In order to solve this we’re currently moving this content onto a subdomain using Confluence, a wiki based team collaboration tool (from a company called Atlassian). What we’re planning on doing is very much like what Atlassian themselves have done on this page: https://confluence.atlassian.com/display/ALLDOC/Atlassian+Documentation What are the SEO issues / dangers that I need to consider before moving this content? I’m assuming that as this content will still be on the same domain then we can minimise link equity / authority loss by setting up re-directs to the new content. Also, has anyone had any experience of using Confluence and whether individual pages can be optimised for SEO? I notice that there are lots of add-ins that can be used, one of which is an SEO add-on which allows you to customise things like meta description tags.
Web Design | | RG_SEO0 -
Can white text over images hurt your SEO?
Hi everyone, I run a travel website that has about 30 pre-search city landing pages. In a redesign last year we added large "hero" images to the top of the page, and put our h1 headlines on top of them in white. The result is attractive, but I'm wondering if Google could be reading this page as "white text on white page", which is an obvious no-no, especially if it could seem that we're trying to hide text. Here's an example: http://www.eurocheapo.com/paris/ H1: Expert reviews of cheap hotels in Paris I should add that our SERPs for these city pages has dropped (for "Cheap hotels in X"), but it could obviously be related to other issues. Any advice would be appreciated. Many thanks! Tom
Web Design | | TomNYC0 -
Need some advice on changing website around.
I want to make some changes to my personal website and need a little help. I originally hired someone to create this site for me several years ago. Most of the site (including the home page) is html, but the blog part (/blog) is wordpress. The main site hasn't been updated in a few years (although the blog has been updated more often.) I'm not really targeting any keywords on my site (other than just my name) so I'm not really concerned about loosing any rank or anything. I"m just curious what the best route to go should be. Would you suggest keeping the site's format "as is" so to speak? (make the front page a landing page so to speak that links to my various sites, a little bio, etc; keep an about page, contact, /blog, etc...? ) Or should I go the more traditional route and make the blog the front page? Another route is to someone keep the most recent (1,2,or 3) posts on the home page (landing page) and sort of make it a landing page / recent post page. It's sort of like that now, only the main page just links to the most recent post instead of actually adding the post, if that makes sense. There maybe some themes out there that would work well, so feel free to suggest one if you know one that would work. I think the Aboutme.com pages look pretty nice and will let you use a custom domain, but I'm not sure. (And it's not a complete theme, so not sure that's the best option.) Thanks!
Web Design | | NoahsDad0 -
Website award competition
Does anyone know of any good quality website award/competition type site? Somewhere where we can submit our site and try to win an award?
Web Design | | waqid1