Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can a Pincode finder website be SEO optimised?
-
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode")
Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows:
- What should the page-structure / structure of the website be for ranking well on Google?
- What should be the URL structure?
- Other suggestions to rank well on Google in this regards?
Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data)
Pls. help...
-
This could turn into an extremely long post if we go into everything in detail here
A good site structure should be one that is hierarchical and sensible. By this, I mean it should make sense when someone lands on a page, what your intentions are for them and how to achieve them. Keep your call-to-actions clear and concise and don't burden the page with wasted content.
Your URLS's should again be descriptive, so that if someone were to land on an internal page, would the URL tell them a bit about where they were? Are the key phrases you are targeting included in the URL itself? Also, you should aim to keep your URL structure to within 3-4 click of the homepage. Any more and it turns into a poor user experience.
Your meta titles and descriptions should also be in target for the pages themselves. Something like this:
<pin code:="" lohit,="" arunachal="" pradesh,="" india,="" <your="" site="" name="">or <pin codes="" for="" lohit,="" arunachal="" pradesh,="" india="">Whatever you decide to go for here, I would keep i to under 60-70 characters, with the most important information towards the start.</pin></pin>
I hope that helps a little.
-Andy
-
Andy,
Thanks for your response. Yes, I have read Moz SEO guide a couple of times..
What I was looking forward to was some specific help in this regards.. Because I was not able to comprehend what's the best practice basis the Moz's SEO guide and competitor sites in regards to the website topic I mentioned above..
Any help???
-
Hi,
You could do a lot worse than reading the MOZ SEO Guide. This will give you some great insights into SEO best practices and how you can effectively use them to SEO your site.
Also look at how competitors are doing, those who are ranking well. This is always a good sign and a great way to see what is already working.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NO Meta description pulling through in SERP with react website - Requesting Indexing & Submitting to Google with no luck
Hi there, A year ago I launched a website using react, which has caused Google to not read my meta descriptions. I've submitted the sitemap and there was no change in the SERP. Then, I tried "Fetch and Render" and request indexing for the homepage, which did work, however I have over 300 pages and I can't do that for every one. I have requested a fetch, render and index for "this url and linked pages," and while Google's cache has updated, the SERP listing has not. I looked in the Index Coverage report for the new GSC and it says the urls and valid and indexable, and yet there's still no meta description. I realize that Google doesn't have to index all pages, and that Google may not also take your meta description, but I want to make sure I do my due diligence in making the website crawlable. My main questions are: If Google didn't reindex ANYTHING when I submitted the sitemap, what might be wrong with my sitemap? Is submitting each url manually bad, and if so, why? Am I simply jumping the gun since it's only been a week since I requested indexing for the main url and all the linked urls? Any other suggestions?
Web Design | | DigitalMarketingSEO1 -
Location of body text on page - at top or bottom - does it matter for SEO?
Hi - I'm just looking at the text on a redesigned homepage. They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top). I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO? Are there any studies you can point me to? Thanks for your help, Luke
Web Design | | McTaggart2 -
Community Discussion: UX & SEO – Your experience?
We've been looking at the relationship between SEO & UX a bit more closely lately on the blog. Our good pal Cyrus started the wheels turning with a tweet: https://twitter.com/CyrusShepard/status/748296076411625473 ...and that morphed into a Whiteboard Friday idea, which was filmed and posted here: https://moz.com/blog/ux-vs-seo-whiteboard-friday We shared the story of one site that enjoyed rapid growth and that subsequently battled with managing that UX/SEO relationship on Thursday. And it's hard, right? UX and SEO teams often operate independently of one another, and may make decisions that affect one another's work. Sometimes it's a "hindsight is 20/20" situation. Sometimes the answer is so radical and impactful that you may want to settle for a "safe" alternative. I'd imagine many of you have encountered some big issues with user experience and search optimization in your day-to-day over the years. What's the most difficult situation you've encountered with this? How did you resolve it? (I'd bet money on there being some really creative solutions out there :). Is there a particularly challenging situation you're struggling with now that you'd want to share & crowdsource ideas for?
Web Design | | FeliciaCrawford3 -
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Will SASS ruin my SEO?
Hello, I am thinking about using SASS for my website, striping the current CSS style sheets and translating it all to SASS.. will this hurt my SEO?
Web Design | | DanielBernhardt0 -
Website title next to a post title-how to remove it?
I just have checked on some of the keyword I am ranking for and found in the serp that next to the post I have also the site name. But I thought that I have remove it. Does somebody know how to remove it? perhaps I did not do it correctly. I am also using yoast seo plugin but I do not have it set there to show the site name after posts name. Can somebody help me to fix this please? I have also attached an image from the serp where is behind the post title also Villas Diani-the site name Thank you very much! Iris O1oj4W0.jpg
Web Design | | Rebeca10 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0