Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
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I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly.
Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives).
Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :))
Thanks in advance!
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To get more reviews, we email approx. 1 month after purchase.
Social media channels can help, too. Sometimes calling the reviews - "product feedback -- help us improve our products!" can appeal to a different segment of potential reviews. You can have fun social media contests around writing reviews of products.
Product reviews are a channel unto themselves, in my opinion. I do like the message board idea. I feel like message boards seem a little dated.
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I have done a lot with Interspire's Shopping Cart (which is the self hosted version of www.BigCommerce.com)
This has a review feature built in - and the REVIEWS appear directly under the product that is reviewed. Admin can control and edit reviews too (as you will have to approve them manually - which is a very sensible idea.)
Hopefully your users will leave reviews which are rich in related keywords - and I am sure that some shameless owners probably manufacture their own reviews just to gain a bit of additional on page keyword content - tskk tssk!
You could also setup a forum for additional product discussions alongside the main ecommerce site and allow users to engage in product discussion - with some links to the associated products and incentivise users who submit product reviews and articles?
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