Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
-
I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly.
Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives).
Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :))
Thanks in advance!
-
To get more reviews, we email approx. 1 month after purchase.
Social media channels can help, too. Sometimes calling the reviews - "product feedback -- help us improve our products!" can appeal to a different segment of potential reviews. You can have fun social media contests around writing reviews of products.
Product reviews are a channel unto themselves, in my opinion. I do like the message board idea. I feel like message boards seem a little dated.
-
I have done a lot with Interspire's Shopping Cart (which is the self hosted version of www.BigCommerce.com)
This has a review feature built in - and the REVIEWS appear directly under the product that is reviewed. Admin can control and edit reviews too (as you will have to approve them manually - which is a very sensible idea.)
Hopefully your users will leave reviews which are rich in related keywords - and I am sure that some shameless owners probably manufacture their own reviews just to gain a bit of additional on page keyword content - tskk tssk!
You could also setup a forum for additional product discussions alongside the main ecommerce site and allow users to engage in product discussion - with some links to the associated products and incentivise users who submit product reviews and articles?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to have two blogs for my website?
Hi Pep's The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url. So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive? Any advice greatly appreciated! 🙂
Content Development | | MissThumann1 -
Website update frequency as ranking factor
Hellooo, Anyone have more info about this issue? I own 1 e commerce site, and one blog about soccer. Both are brand new, e commerce is older few months, with more backlinks and soccer blog with very few profile links from soccer forums. The soccer blog, was updated regularly 2 times per day, and I saw a tremendous rise on visits. Later on , I stop to update it, and then traffic drop immediately . Notice that I stop to build links at least 1 week before I stop to post content. But the site still enjoyed an increase in traffic even after I stop to add fresh links , and traffic dropped once I stop to create fresh content. The other e commerce site, wasn't updated at all, but I was building links and I saw similar increase in traffic. Niche of the e commerce is very boring (industrial) and none of competitors own a blog. Site is quite big, with not even half of links from competitors but I almost outrank them all with internal linking on competitive keywords. (note that site have over 200 pages with at least 300 words each in contrast with competitor sites of 20 pages). Then I added a blog and I saw similar increase in traffic with the soccer blog. Once I stop to update again the blog, traffic dropped again.. anyone with similar experiences?
Content Development | | nyanainc0 -
Blocking websites.
We have noticed an abundance of requests for some free colour cards on our website, however these are coming from a russian freebie website. how can i block this website, so the link from that forum doesn't work?
Content Development | | TeamacPaints0 -
Driving Website Traffic
How much does organic traffic make up of your overall traffic? I have typically been driving my traffic through social channels and trying to get a feeling for how much of my traffic I should expect through SEO over time. For my blog www.shoottokyo.com I promote it through Google+, Facebook, and Tweeter. I also 'distribute' it through Feedburner, Google Currents, Feedly and a Newsletter. There isn't one way to promote but rather target actions through multiple channels. Google+: 1,500,000+ have me in circles Facebook: 3,000+ friends, fans and followers Twitter: 2,700+ followers Feedburner: 2,300+ subscribers Google Currents: 36,000+ subscribers Feedly: 1,000+ subscribers My newsletter: 2,900 subscribers Each of these are good sources of traffic. Are there others you would recommend considering? How much guest posting do you typically do?
Content Development | | ShootTokyo0 -
EBook Production Company Recommendation
Hi SEOmoz Community! My company is looking to create an eBook and we are looking for a third party vendor to help us with production. We are a technology company and write a lot of white papers, but would like to take the white papers to the next step and turn them into eBooks. Does anyone have any suggestions? Thank you! Lauren
Content Development | | vkernel
Dell Software0 -
SEO issues around post syndication via RSS
There are a number of clients that I have that want to syndicate either posts or video content to other websites via RSS feeds. Each of these are built on a WordPress platform, fyi. Two that this applies to are: http://explosiveoptions.net and http://mrtopstep.com Many of the sites that would pick this content up would be higher Domain and Page Ranks than the original sites. Those that have video content put it up on multiple sites, including YouTube. What can I do in the configuration of the RSS feeds to ensure the credit is maintained to the original website, and are there any other considerations I should be concerned about? Perhaps things that I would ask the other site to do in their incorporation of it to their site? Thanks for your help.
Content Development | | skipshean0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0
