Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
-
I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly.
Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives).
Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :))
Thanks in advance!
-
To get more reviews, we email approx. 1 month after purchase.
Social media channels can help, too. Sometimes calling the reviews - "product feedback -- help us improve our products!" can appeal to a different segment of potential reviews. You can have fun social media contests around writing reviews of products.
Product reviews are a channel unto themselves, in my opinion. I do like the message board idea. I feel like message boards seem a little dated.
-
I have done a lot with Interspire's Shopping Cart (which is the self hosted version of www.BigCommerce.com)
This has a review feature built in - and the REVIEWS appear directly under the product that is reviewed. Admin can control and edit reviews too (as you will have to approve them manually - which is a very sensible idea.)
Hopefully your users will leave reviews which are rich in related keywords - and I am sure that some shameless owners probably manufacture their own reviews just to gain a bit of additional on page keyword content - tskk tssk!
You could also setup a forum for additional product discussions alongside the main ecommerce site and allow users to engage in product discussion - with some links to the associated products and incentivise users who submit product reviews and articles?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question About Embargo'd Dates and SEO Timeliness
Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it. Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public? We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more. Thanks for all the help, Moz community!
Content Development | | TwinfiniteSEO0 -
Should corporate blog sit outside a corporate website?
Hi guys (& gals) We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA. Appreciate if i have some feedback if my thoughts are on the right track with the community? J
Content Development | | kookabara0 -
Blocking websites.
We have noticed an abundance of requests for some free colour cards on our website, however these are coming from a russian freebie website. how can i block this website, so the link from that forum doesn't work?
Content Development | | TeamacPaints0 -
Restarting SEO when you move to different state
Hi every one, I have been working on my local citations but I have a blog which has been up for 4 years and has about 500 blog posts but I was living in NJ before and there is loads of stuff from jersey and also I have a lot of errors which is way too much to go back and fix like thousands since I am a photographer and loads of images. Would I be better off starting a new blog in my new SC region? my blog is feuzablogs.com and my main website is feuzareis.com so I thought of just doing a www.feuzareis.com/blog is it too much google juice to miss out on? is changing locations worth keeping blogging at this previous blog or should I just leave it up and start a new one which will be focused on new location? thanks
Content Development | | FeuzaReis121 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Christmas Music for SEO's
Hello On a lighter note just wondered what Christmas song's are the favorites of the SEO industry? One from each of us in our team: Fairytale of New York - The Pogues Santa Claus is Coming to Town - Jackson Five White Wine in the Sun - Tim Minchin Last Christmas - Wham! Christmas Wrapping - The Waitresses 🙂
Content Development | | highwayfive0 -
Is anyone using slashshot to promote themselves
hi, i am just wondering if anyone is using slashshot to promote themselves and if so how do you join to get your articles and news on the site
Content Development | | ClaireH-1848860 -
Can you link build without adding any content to the website?
I am an agency-side SEO who has a few different SEO clients. A couple of them absolutely refuse to add any content to their site - no blog, no articles, no link bait, nothing. They have resisted efforts for any content to be placed on their site - whether it is written by us, them, or a third party. They just don't see the value in it, despite my attempts to persuade them. As a result, these websites are just brochure websites. What are your options for link building in this situation? If content is the foundation of white hat link building, what do you do if the client refuses to add content to their site? All help gratefully received! Thanks
Content Development | | kevinmorley0