Have you heard of any white hat methods for influencing Google's auto suggest/auto complete?
-
We have a client who has a "friend" who says he can get keyword phrases that include their business name to show up in Google's auto suggest when doing a search. We have not heard much about this and are skeptical to these claims as we know how Google comes up with these suggested keyword phrases.
Wondering if anyone in the community heard much about tactics to influence auto suggest/auto complete and would like to know your opinion about it.
-
We have a client who has a "friend" who says he can get keyword phrases that include their business name to show up in Google's auto suggest when doing a search.
There are a number of methods of generating domain or brand queries. They can often be associated with keywords. I a couple of sites that get thousands of visitors per month through domain navigational queries, often combined with a keyword. Here are a couple ideas.
Have something on your site that is absolutely awesome, astounding, better than anyone else. If you have great photos of seashells, the best damn collection on the web, and word gets around that you are THE PLACE FOR SEASHELLS then lots of people could type "yourdomain.com seashells" into google search. This isn't easy to pull off, you gotta earn it, you gotta be awesome but it can be done.
Give a printable freebie away with your domain name clearly showing on it as the destination for more great stuff... Let's say you publish a free printable guide to seashells. You could have "Visit yourdomain.com for seashell information" on it. Iff your guide is awesome then lots of people will visit your site by typing in the domain.
If your site has new content daily about subjects that people are highly interested in and dedicated to then people will start using search engines to navigate straight to your site.
I have not done this one but I know of someone who has a contest running all of the time. A prize is given frequently. Lots of people go to that site regularly, repeatedly to enter the contest. Lots of them get to the site by typing "hisdomain.com xxxxx contest" into google.
Bottom line. Do something that brings people back to your site again and again and again.
This is not for the wannabe who is looking for the easy way to pull traffic into his website. It is for the person who is full of enthusiasm and panache and not afraid of dedicating himself to hard and persistent work.
Also, these are not ways to influence autocomplete. Changes in autocomplete are a result of doing the above.
-
Thanks - you're right. We don't involve ourselves in this type of activity. Now, we just have to convince our client that their "friend" is not doing them any good.
-
It's also against the Terms of Use of Mechanical Turk HITS. https://www.mturk.com/mturk/help?helpPage=policies (I've edited the list to include those most applicable to this situation)
<a name="#restrictions_use_mturk"></a>Are there restrictions or prohibited uses of Amazon Mechanical Turk?
You may not use Amazon Mechanical Turk for illegal or objectionable activities. Here are some examples of prohibited activities:
- spamming
- impermissible advertising or marketing activities
<a name="#violation_examples"></a>What are some specific examples of HITs that violate Amazon Mechanical Turk policies?
- HITs that directly or indirectly promote a site, service, or opinion
- HITs that violate the terms and conditions of an activity or website (for instance asking Workers to vote for something)
- HITs that generate "referred" site visits or click-through traffic
- HITs that ask Workers to take action to manipulate a website's behavior or results
-
Thank you!
We also thought it sounded unethical and not something we would want to be a part of though it's always good to get the opinion of others.
-
Erwan is correct and this is probably how it is being done. Mechanical Turk, you can get almost anything done.
Very grey / black hat area, so walk away.
-Andy
-
His friend is probably thinking to "Amazon's Mechanical Turk". You pay people few cents to type what you need in Google.
Does it work? Yes. Is it ethical? I don't think so :). Especially when you pay for "you competitor + scam".
A French manager has been caught for "negative suggest" against a blogger.
Update: found the article about this story http://www.slate.fr/life/82581/sophie-gourion-malhonnete-e-reputation; use Google translate ~~.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
Free Local Search Marketing Tools You're Using These Days?
Hello to our wonderful community here! I'm updating an old list of free tools to use in a local search marketing campaign. The original list was created before there were quite so many paid tools in our industry, and it definitely needs an update! I'd like to ask, are there free tools you find yourself using these days in marketing local businesses? These could be related to any aspect of your campaigns. I'd love it if you'd share your favorites with me, especially if they are things you feel others might not be aware of but which are working really well for you! Thanks for any suggestions you can provide.
Local SEO | | MiriamEllis1 -
Community Discussion: When The 'Coupon Drawer' Is More Influential Than Your Best Friend ...
Howdy To Our Super Community! When I was a kid, I was always fascinated by ladies who spent hours combing through newspapers and mailers, clipping coupons to put in a coupon drawer for future shopping excursions. It seemed like a lot of trouble to go to in order to save a a few bucks, especially given that I grew up in an era that still boasted a pretty stable middle class, but, it turns out, those ladies of yore were really onto something. A recent survey by Bazaarvoice and CMO Council found that coupons and discounts drive way more return/loyalty business amongst modern shoppers than any other factor, including recommendations from family and friends and paid advertising. Another survey by ROTH and Research Now discovered that 70% of millennial moms sought and downloaded mobile coupons while doing their shopping chores. There are a couple of facets of these findings that should interest any e-commerce business or local retailer. We've learned from a variety of studies that it can cost up to 7x more to earn a new customer than to retain an existing one, making loyalty programs smart business. Meanwhile, publications like the Wall Street Journal have made it clear that, in the U.S., the middle class is no longer the majority. These two factors seem to lend themselves to an important discussion for our community here at Moz, and in the marketing world at large. What is driving 70% of young mothers to use mobile coupons, as per the above study? Is it tight budgets, the love of a deal, pride in outsmarting 'the system' with a little extra effort? Is your company using coupons? Which ones have you seen convert most highly? Is there some element to them you've discovered to be a real winner? Interestingly, price is repeatedly cited as a minor factor in customer complaints, and yet, I've personally seen discounts/sales drive business like mad in both e-commerce and retail settings. Just how powerful is the love a deal? I would love it if you'd contribute your coupon/discount savvy to a discussion here, to help our community better latch onto this massively powerful influence. What are your thoughts and first-hand experiences?
Local SEO | | MiriamEllis2 -
Google Maps - ranking our head office over smaller offices
Hi, We have Google Maps listings for all of our offices but a small office often shows up instead of our head office. Is there any way to get head office showing instead? Thanks
Local SEO | | Houses0 -
Should I change my domain/brand name?
Hello everyone, Thanks for stopping by to check out my problem and to help shed light on it for myself and hopefully others in a similar boat! As Ive gotten more into this process of SEO and my online business (with the great help of many community members here, many thanks everyone!) I have begun building a wordpress site in prep of canceling my squarespace site (Im a Kauai based wedding photographer) for more SEO value, faster page load time, and more data and plugins to the site. During this time however Ive noticed that my business www.balihaiphoto.com has a lot of confusion/search results and content I think may be leading potential clients in other directions, or even google down the wrong track of what my business is. The reason I suspect this is a restaurant that hosts a lot of weddings, and in turn, wedding photographers blogging about the location (the venue is called Bali Hai and its not located in Hawaii) as well as a reality group here and that Im getting occasional hits on my site for "Bali Wedding photographer" when I'd like to be known/indexed and ranked for "Kauai wedding photographer" and am working on a lot of long tail content to add to the site once its finished up. I feel like Im answering my own question slightly as I feel that I need to change the domain and name to something new, unique, and not attached to anything other than Kauai and Hawaii, but dont know exactly why that may be the best thing to do, or, if it even is the best thing to do? I greatly appreciate any help or elaboration as to why or why not a domain and brand name change would be helpful or not. Many thanks everyone and Aloha! -Jon Gibb
Local SEO | | Jon_Gibb0 -
Is using emoji's in meta descriptions a good or bad idea ? - I haven't seen it used much hence my query
Hello Mozzers, We need to redo some of our meta descriptions as our CTR's are not to good. I've noticed one of my competitors using emoji's which I personally think looks pretty good. They are using the Phone icon and ticks - as calls to action etc However, I can't see hardly anyone else using them on general serps ...so I am wondering , is it a bad idea ? thanks Pete
Local SEO | | PeteC120 -
Local Search - Google Mobile Results (Web&App)
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
Local SEO | | burnseo0 -
Ranking http://www when its forwarded to https://www
Hello, I have a question about the best practices for assigning "https" and "http" versions. We have added https://www.mysite.com in Google WMT and was ranking. However I noticed with my other tools, that http://www.mysite.com version had better anchor text distribution and also had better Trust Flow were as the https://www.mysite.com version had no trust flow at all. Can I assign http://www.mysite.com in Google WMT and still have it do a 301 Redirect to https://www.mysite.com. This way I can capitalize on the better anchor text profile and trust flow, and still rank properly? Any thoughts would be appreciated. Thanks
Local SEO | | EVERWORLD.ENTERTAIMENT0