What's the best way to go about building/using interactive snippets?
-
I'm starting to see interactive snippets (I guess they're called islands) like the attached image in our SERPs, so I figured I would look into experimenting with them, but I'm not entirely clear how to proceed. I have only seen them in adwords, so is that the only way you can use them? Is there some way to set them up or some service you need to set them up organically?
Lost, but intrigued,
Ruben
-
Great, thanks for the info! It definitely looks like some good places to start.
- Ruben
-
That example you have attached is a specific type of ad extension only available in AdWords. Schema (as SoleGraphics noted) is a one markup language used for structured data to make many of those snippets, and is the main data format I would recommend looking into. But there are other markup languages and formats out there. Opengraph metadata is also an important markup you should investigate as well: http://ogp.me/.
Another great tool to start testing and implementing structured data is Google's Structured Data testing tool: http://www.google.com/webmasters/tools/richsnippets
You will be able to see examples and test your pages for appropriate markup as well as use their tool to help you add structured data.
Hope this gets you started. I would start with some of the Moz resources and blogs to learn more. Here is a good one to read: http://moz.com/blog/the-lowdown-on-structured-data-and-schemaorg-your-questions-answered
-
You can use schema (http://schema.org/), html tags to try and get some rich snippets. There really is no guarantee as to what will actually work as Google treats each industry with a different set of rules. What you're referring to is definitely mostly an Adwords thing, except for stuff like your address that can be pulled for your google local page and listed under a SERP for your business name.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on Google's Autocomplete hurting organic SEO?
A client sent over an article about how Google's Autocomplete eliminates your chance for clicks. Saying that if your competitor is higher than you, the user will bypass the page one organic rank and click on a specific business from the autocomplete which in turn presents an entire page one result for that business. So in a sense they are wondering why they're doing organic SEO if potential customers are just going to bypass the page one organic results. I would love to hear thoughts from like minded people on this as I have to start proving my case with articles, facts, data, and research.
Algorithm Updates | | MERGE-Chicago0 -
Should social widgets be the kind that shares/likes a page, or the kind that adds followers to a brand social page?
I'm wondering if the social widgets on my blog should create a share/like referencing the page or should the social widget create a follower to my brands page on a particular social network? Any ideas?
Algorithm Updates | | salesduke0 -
Client's site dropped completely from Google - AGAIN! Please help...
ok guys - hoping someone out there can help... (kinda long, but wanted to be sure all the details were out there) Already had this happen once - even posted in here about it - http://www.seomoz.org/q/client-s-site-dropped-completely-for-all-keywords-but-not-brand-name-not-manual-penalty-help Guy was a brand new client, all we did was tweak title tags and add a bit of content to his site since most was generic boilerplate text... started on our KW research and competitor research... in just a week, from title tag and content tweaks alone, he went from ranking on page 4-5 to ranking on page 3-4... then as we sat down to really optimize his site... POOF - he was gone from the Googs... He only showed up in "site:" searches and for exact matches of his business name - everything else was gone. Posted in here and on WMT - had several people check it out, both local guys and people from here (thanks to John Doherty for trying!) - but no one could figure out any reason why it would have happened. We submitted a reconsideration request, explaining that we knew we hadn't violated any quality guidelines, that he had less than 10 backlinks so it couldn't be bad linking, and that we had hardly touched the site. They sent back a canned response a week later that said there was no manual penalty and that we should "check our content" - mysteriously, the site started to show back up in the SERPs that morning (we got the canned response in the afternoon) There WAS an issue with NAP mismatch on some citations, but we fixed that, and that shouldn't have contributed to complete disappearance anyway. SO - the site was back, and back at its page 3 or 4 position... we decided to leave it alone for a few days just to be sure we didn't do anything... and then just 6 days later, when we were sitting down to fully optimize the site - POOF - completely gone again. We do SEO for a lot of different car dealers all over the country, and i know our strategies work. Looking at the competition in his market, he should easily be ranked page 2 or 3 with the very minimal tweaking we did... AND, since we didn't change anything since he came back, it makes even less sense that he was visible for a week and then gone again. So, mozzers... Anybody got any ideas? I'm really at a loss here - it makes zero sense that he's completely gone, except for his biz name... if nothing else, he should be ranking for "used cars canton"... Definitely appreciate any help anyone can offer -
Algorithm Updates | | Greg_Gifford0 -
Best Practices for Page Titles | RSS Feeds
Good Morning MOZers, Quick question for the community: when creating an RSS feed for one of your websites, how do you title your RSS feed? Currently, the sites I'm managing use the 'rss.xml' for the file name, but I was curious to know whether or not it would, in any way, benefit my SERP if I were to add my domain to precede the 'rss.xml', i.e. 'my-sites-rss.xml' or something of that nature. Beyond that, are there any 'best practices' for creating RSS feed page titles or is there a preferred method of implementation? Anybody have any solutions
Algorithm Updates | | NiallSmith0 -
How to Link a Network of Sites w/o Penguin Penalties (header links)
I work for a network of sites that offer up country exclusive content. The content for the US will be different than Canada, Australia, Uk, etc.… but with the same subjects. Now to make navigation easy we have included in the header of every page a drop down that has links to the other countries, like what most of you do with facebook/twitter buttons. Now every page on every site has the same link, with the same anchor text. Example: Penguins in Canada Penguins in Australia Penguins in the USA Because every page of every site has the same links (it's in the header) the "links containing this anchor text" ratio is through the roof in Open Site Explorer. Do you think this would be a reason for penguin penalization? If you think this would hurt you, what would you suggest? no follow links? Remove the links entirely and create a single page of links? other suggestions?
Algorithm Updates | | BeTheBoss0 -
Has Google problems in indexing pages that use <base href=""> the last days?
Since a couple of days I have the problem, that Google Webmaster tools are showing a lot more 404 Errors than normal. If I go thru the list I find very strange URLs that look like two paths put together. For example: http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm If I check on which page Google found that path it is showing me the following URL: http://www.domain.de/languages/languageschools/havanna/spanishcourse.htm If I check the source code of the Page for the Link leading to the London Page it looks like the following: [...](languages/languageschools/london/london.htm) So to me it looks like Google is ignoring the <base href="..."> and putting the path together as following: Part 1) http://www.domain.de/laguages/languageschools/havanna/ instead of base href Part 2) languages/languageschools/london/london.htm Result is the wrong path! http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm I know finding a solution is not difficult, I can use absolute paths instead of relative ones. But: - Does anyone make the same experience? - Do you know other reasons which could cause such a problem? P.s.: I am quite sure that the CMS (Typo3) is not generating these paths randomly. I would like to be sure before we change the CMS's Settings to absolute paths!
Algorithm Updates | | SimCaffe0 -
How useful is a mobile version of your site (for SEO sake)?
We're investigating a mobile version of our e-commerce site. Is it worth the investment regarding search engine optimization, or is this something that wouldn't have a big effect?
Algorithm Updates | | 9Studios0