Product with two common names: A separate page for each name, or both on one page?
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This is a real-life problem on my ecommerce store for the drying rack we manufacture: Some people call it a Clothes Drying Rack, while others call it a Laundry Drying Rack, but it's really the same thing. Search volume is higher for the clothes version, so give it the most attention.
I currently have 2 separate pages with the On-Page optimization focused on each name (URL, Title, h1, img alts, etc) Here the two drying rack pages: clothes focused page and laundry focused page
But the ranking of both pages is terrible. The fairly generic homepage shows up instead of the individual pages in Google searches for the clothes drying rack and for laundry drying rack. But I can get the individual page to appear in a long-tail search like this: round wooden clothes drying rack
So my thought is maybe I should just combine both of these pages into one page that will hopefully be more powerful. We would have to set up the On-Page optimization to cover both "clothes & laundry drying rack" but that seems possible.
Please share your thoughts. Is this a good idea or a bad idea? Is there another solution?
Thanks for your help!
Greg
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You can try to focus two KWs on that page, so the two you provided. It might take some trial and error to make it work but I know that it's doable.
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Hi Gregory,
I would combine both page since it is technically the same product. By combining these 2 pages, you would be able to focus mainly on just 1 page to build links and not split backlink efforts into 2 if you have 2 pages.
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