Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
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If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
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Thanks everyone. It's actually not a sales tactic, but my thought was that people using it unscrupulously may make it a term that violates guidelines (even if it is true). I'll update if/when I post. Thanks, again.
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I would have to believe that Google will request, if not require, that a claim of that nature be validated on the landing page, or within 1 click, by a 3rd party source. If you are self-proclaiming as a sales tactic, then they may not approve it. As far as the words themselves, I am fairly confident that there is no guideline restriction that will auto flag the copy for review before approval.
good luck and let us know for sure!
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Does AdWords say anything about needing to follow FTC guidelines? If so, that might affect things (need to make sure the FTC rules are complied by).
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I haven't heard of this being a negative keyword, and the only way to really check this, is to try is briefly and see if it passes, and then see if you notice any problems. If there are issues, you will know pretty quickly.
Personally, however, I wouldn't use this to form part of the title - I would add this to the description:
Huge Protein Powder Range
Choose to buy from our range of clinically proven protein powdersThat sort of thing.
-Andy
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