Why would our client's site be receiving significant levels of organic traffic for a keyword they do not rank for?
-
We have a client that has received 100+ organic visits for the keyword 'airport transfers', yet the site does not rank in the top 100 search results for this keyword. We have checked that it is not untagged PPC traffic. Truly baffling. Can anybody help?
-
Hi David,
Did you manage to see where these visits were coming from yet? Agree with many posters below that 100+ visits from Google would be surprising given that Google does not report 99% of organic keyword data anymore. Were the visits from other search engines?
-
Hi David,
-
You might be seeing them from analytics or your site stats so they are probably from Bing or another search engine.
-
Billy's point is also a possibility.
-
-
I have a similar question. I am just beginning to use MOZ. Trying to understand why a page that is rated A has dropped from 10 to 45 in Google for a specific keyword yet other keywords that are rated F have and still do rank in top 5 in Google. I am on the east coast and had them tested in mid west with same results. This is true for what I believe should be our best keywords for good organic results and are in the top 10 in our Google source report. I really appreciate the help. Our PPC seems to be working great in all selected areas (worldwide) and locally page 1 for Google+ and paid ads.
-
You are correct Billy. I am not referring to G+ local results really. More that the organic sites are delivered based upon my IP & location. If I fire up HideMyAss and set it to Manchester, I will get sites local to there.
-Andy
-
We don't mean Google Local specifically - at least I didn't and I don't think Andy did as well (but I can not speak for him). We mean If you, Andy and I all typed in 'airport transfers' in to Google, we would all get different results due to our being in totally different places in the world.
Now, we would all probably use whatever method we like to get unpersonalized/un-local results but most people wouldn't do that. So although your client doesn't appear to rank for that term... maybe they do right in their area...
I could, of course, be totally wrong... just thought Andy's idea made sense.
-
in analytics, you can pretty easily tell what visits came through local (Google + Local anyway). The keyword will be replaced by the click through url.
You can rule in/out Google Local by looking at keyword as a secondary dimension.
-
I think that is the most likely cause.
-
It could be that there is an element of local search results creeping in.
If I search for 'Airport Transfers' from here, then I get companies who are in Chester (UK).
-Andy
-
Are these 100+ visits from 100+ different users? It could be just one user who initially came to the site for that keyword and kept coming directly back to the site but GA is counting it as another visit for that keyword.
-
Where are you getting this data from? Perhaps "organic" means bing/yahoo/other search engines - where your client is ranking.
-
They may be getting traffic from search engines other than Google. Have you checked the Google Analytics to determine which Search Engine the traffic is coming from? Are they getting traffic from Google Images? or Video?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitting an 'HTTPS' sitemap.xml to Bing
I have been trying to submit my sitemap to Bing [via their webmaster tools] for well over a week and it continues to report 'pending' My site is HTTPS and the sitemap is accepted by Google. I questioned Bing about this and got this response: To set your expectations, our Sitemap fetchers use a different pipeline and because of this, we cannot crawl Sitemaps in HTTPS format. We require that you submit an HTTP version of sitemap in order for Bing to properly crawl the file. Please go ahead and delete the current Sitemap and resubmit a new one in HTTP. Currently I don't and can't have a HTTP version of my site & sitemap and my developers are telling me that 3hrs worth of dev time will go into coming up with a work-around which I'm not sure I want to invest in [I have more important things to concentrate my spend on!]. Has anyone been faced with this problem and is there any quick/cheap alternative or do I just accept that Bing won't crawl my site until they update their end?!
Reporting & Analytics | | cityxplora.com0 -
Exclude brand Traffic
Hello everyone, Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic. Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic. Is it possible in Google Analytics? If yes then please share the steps of doing it
Reporting & Analytics | | Obbserv0 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Verifying Site Ownership & Setting Up Webmaster tools for clients who use Hubspot
We are a Hubspot partner agency. I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort. I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place. Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take. Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot. Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area). If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header? What is the best route? Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc. Thanks!
Reporting & Analytics | | rhgraves651 -
Re-classifying a Traffic Source in Google Analytics
Hey All, I think it's inside of the Admin section of Google Analytics, right now I have a traffic source from the domain of indeed.ca that is being classified as Organic traffic when it should be classified as referring traffic, how can I tell Google Analytics that all traffic from this source should be classified as referral traffic and not organic traffic? Furthermore, after I make this change, will Google Analytics re-classify my past data so I can do a proper analysis? I can't remember how to do this and any help would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt1 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0 -
Weekly Yahoo #1 rankings seem faulty
For the past 3 weeks I have been getting several #1 rankings on Yahoo or Bing but then when I check it on the same day I get the reports from SEOmoz...I am not even ranked in the top 50 on most. After the 1st week I thought it was just a quick drop in rankings but 3 weeks in a row...something is not right. Is there a problem with SEOmoz yahoo rankings? Boo
Reporting & Analytics | | Boodreaux0 -
Tracing Google Analytics 'goal' back to original search phrase
I added Goals to my Google Analytics tracking. It's working; I get visitors who have completed Goals showing up in the reporting. My question is: Is it possible to trace backwards from a completed Goal to the original search phrase a user entered in Google to come to my site (for those who entered from Google.com via organic search result)? I'm trying to answer the question of which search phrases are resulting in completed Goals (as opposed to bouncing off the site or just any behaviour other than completing a Goal). It seems like this should be one of Analytics' default reports -- help identify which search phrases are converting well. It's probably there and I'm just not seeing it... Thanks.
Reporting & Analytics | | scanlin0