Lost positions, how to get them back?
-
Ok, like 1 year ago my site was doing good in google search engine. But I decided to change CMS and design of the site. Did some mistakes like, changed site links structure (when I notice it later I changed it back), then some of the pages were lost because I simply didn't need them on the new cms and there were no feature of keeping them.
Site has a lot of backlinks and was strong in rankings. It's been almost a year or maybe already a year and I can't get even to top100 for those keywords... But I was in (top10-20)
Site is still getting links, ranking well on yahoo and baidu, but google, just won't let my main keywords to come back. I rank for some that doesn't make sense to me and I even wasn't working on them.
-
To restore those old urls is not possible. (~400 of them). I've removed them (via google webmasters), but I still see them as errors in google webmaster tools (but they are decreasing slowly).
-
Ryan is spot on, without specific examples, it is difficult to tell you how to regain the lost ground. Some pointers:
1. Restore all the old webpages if possible.
2. Do Not 301 redirect old URLs
3. If the site is in a sub-folder, bring it back to root (happens a lot with Drupal if your developer is not careful)
4. Build links to the internal pages and not just the home page.
5. Look into Google Webmaster Account, specially how Google sees the site as a crawler and the "Settings".
Cheers.
-
It's not about how can I improve, it's about how to get back to where it was.
I am trying to assist you and respond to your question. From what I am seeing, it is EXACTLY that you are trying to improve.
The fact you ranked well for the same site isn't relevant one year later. Search engine results are extremely dynamic. Over the past year some of your competitors disappeared, other new ones have appeared, numerous algorithmic changes have been made, your CMS changed and possibly more things such as your content has changed as well.
There is no magic bullet to getting your ranking back to where it was a year ago.
-
Ryan is right, if you want a specific answer, you'll need to provide specific examples.
-
Well I explained You what was the cause of this happening.
I've explained what I did to make this fixed, but didn't help.
It's not about how can I improve, it's about how to get back to where it was.
-
Without specific examples your Q&A is just a general "how can I improve my ranking" post. Can you share an example of a page that you feel should rank well, along with the keywords you are trying to rank for so we can take a look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any ratio of dofollow and nofollow in back-links profile?
Hi, Is there any ratio between dofollow and nofollow back-links of a website? Do a website really need some nofollow back-links? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Did not get Good reply on my previous query. Can anyone help me?
I did not get satisfactory answer on my previous question here - https://moz.com/community/q/please-provide-solution-for-my-website-duplicate-content-problem Please help me.
Intermediate & Advanced SEO | | Alexa.Hill0 -
Website Ranks and gets de indexed ??
Hi My website is almost 3-4 months old . Whats strange is that as soon as it get Crawled it ranks for few terms for 1-2 days and all of a sudden gets de Indexed for these same terms or Rank drops like drops from page 5 to page 10 . Nothing shows up in Webmater tools under Manual Action . Assuming its a Algorithmic penalty, How to deal with this kind of stuff. Should I stop working on this site all together ? Or assuming its a New website, google does not want it to rank for medium or high volume keywords ? What keywords I am after have 300 -2k searches per month .
Intermediate & Advanced SEO | | aus00070 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Can't get page moving!
Hi all. I've been working on a page for months now and can't seem to make any progress. I'm trying to get http://www.alwayshobbies.com/dolls-houses on the first page for term 'dolls houses'. I've done the following: Cleaned up the site's overall backlink profile Built some new links to the page Added 800 words of new copy Reduced the number of keyword instances on the page below 15 Any advice would be much appreciated. I don't think it's down to links as the DA/PA isn't wildly different from its competitors. Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Login required pages that redirect back to the post
Hi, Login required pages that redirect back to the post get the same description Example http://www.Somesite.com/modal/register?destination=post title Every post when a non member sees it has links that are as above post title is the only difference in the URL's So these Meta descriptions 1,000's of them are same. What can we do Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Where does link authority get passed to a stand alone landing page
Hi All, We are currently building a landing page that contains a bunch of funny top 10's, some that aren’t suitable for all customers, it can only be accessed from a PR source or recipient of one of our emails. The question I have is; where will the authority gained from people linking to this page go? Would it be passed to the home page, if there’s a link to it? Or would you recommend a way to control it? Any insight welcome. Cheers Neal
Intermediate & Advanced SEO | | Exclaimer-2868850 -
Most Painless way of getting Duff Pages out of SE's Index
Hi, I've had a few issues that have been caused by our developers on our website. Basically we have a pretty complex method of automatically generating URL's and web pages on our website, and they have stuffed up the URL's at some point and managed to get 10's of thousands of duff URL's and pages indexed by the search engines. I've now got to get these pages out of the SE's indexes as painlessly as possible as I think they are causing a Panda penalty. All these URL's have an addition directory level in them called "home" which should not be there, so I have: www.mysite.com/home/page123 instead of the correct URL www.mysite.com/page123 All these are totally duff URL's with no links going to them, so I'm gaining nothing by 301 redirects, so I was wondering if there was a more painless less risky way of getting them all out the indexes (IE after the stuff up by our developers in the first place I'm wary of letting them loose on 301 redirects incase they cause another issue!) Thanks
Intermediate & Advanced SEO | | James770