Best domain to promote a french hotel in english
-
Hello, I have to promote a french hotel for english target and I have to choose a domain.
I only have 2 domains available:
-
Exact Match Domain with .fr extension i.e. hotelsinavignone.fr
-
Partial Match Domain with .com extension i.e. myhotelsinavignone.com
Which one has more possibilities to rank better on google.com for the keyword "hotels in avignone" ?
Thank you very much,
DoMiSol Rossini
-
-
Thank you Jane, you give me the opportunity to explain better.
I am targeting the english language, more than the single country, so If I have to pick up one I guess .com would be better for that.
Yes I also want to target french market (it is a french hotel) and I have a french version of the site under the domain/fr directory.
I guess it's remarkably weird to have the french version like this:
So i think I am going to go with a less exact KW match but .com extension.
myhotelsinavignone.com (english site)
myhotelsinavignone.com/fr (french site)
Thank you all very much.
DoMiSoL Rossini
-
Hi,
Is your target market international or targeting one particular country? I would only recommend a .fr domain if you are targeting a French market: if you're looking at the UK, see if you can get a .co.uk domain. For the United States or an international market, go with .com. It is harder to get a geo-targeted domain, i.e. one on a .fr, to rank in a country that is _not _France with a language that is not English. You will see .es domains ranking with Spanish language content in South America, but you rarely see situations like the one you're proposing.
From the UK, I see some .fr domains ranking in local search for this term, but no sites ranking in "regular" results: http://i.imgur.com/ZhKTxk9.png
-
If your main goal is to rank on google.com (and it sounds like it is), then you should go with the .com domain.
However, you should be aware that exact keyword matched domains are not as powerful as they used to be. Google released an update to the algorithm that specifically targeted exact match domains and lowered the value that they provide. You will not receive a significant chance of ranking higher just because your domain exactly matches the search query.
Although this particular post is 1.5 years old, it's still extremely relevant and has a lot of great info if you'd like to read more beyond my answer:
http://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain
hello there, I have a 12 years old domain with 35pa and similar domain authority pointed to my hosting which I will call domain A. in December 2020 I will lose the control domain A, as the person controlling the domain died and trying to find a solution but is not possible as it's far more complicated than I anticipated, the domain might be retained by someone else and not me. so I purchased a new domain I will call Domain B. my plan is to serve the info hosted from both domains but B as a principal, I think I can do a 301 in domain A but i wish still be visible in the URL until last minute. but i want to start to pass as soon as possible all the link juice. my problems is how can i serve the content from both domains without creating a 301 but and still be able passing juice link from A to B? is this possible? and from google getting all the indexation for Domain B. bot not for A
Local SEO | | fabguy0 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
Should I change my domain/brand name?
Hello everyone, Thanks for stopping by to check out my problem and to help shed light on it for myself and hopefully others in a similar boat! As Ive gotten more into this process of SEO and my online business (with the great help of many community members here, many thanks everyone!) I have begun building a wordpress site in prep of canceling my squarespace site (Im a Kauai based wedding photographer) for more SEO value, faster page load time, and more data and plugins to the site. During this time however Ive noticed that my business www.balihaiphoto.com has a lot of confusion/search results and content I think may be leading potential clients in other directions, or even google down the wrong track of what my business is. The reason I suspect this is a restaurant that hosts a lot of weddings, and in turn, wedding photographers blogging about the location (the venue is called Bali Hai and its not located in Hawaii) as well as a reality group here and that Im getting occasional hits on my site for "Bali Wedding photographer" when I'd like to be known/indexed and ranked for "Kauai wedding photographer" and am working on a lot of long tail content to add to the site once its finished up. I feel like Im answering my own question slightly as I feel that I need to change the domain and name to something new, unique, and not attached to anything other than Kauai and Hawaii, but dont know exactly why that may be the best thing to do, or, if it even is the best thing to do? I greatly appreciate any help or elaboration as to why or why not a domain and brand name change would be helpful or not. Many thanks everyone and Aloha! -Jon Gibb
Local SEO | | Jon_Gibb0 -
What is the best SEO tool for tracking local rankings
Hi Can anyone recommend what they think the best tool is to track local rankings. I want to manage several small businesses' visibility and I am not sure which one is the best. I have been told that "Bright local" and "SEO PowerSuite" are the best in the business. Is that true? or is there something better out there Thanks
Local SEO | | coolhandluc0 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1 -
Rank not improving despite best practises
Hi there, I have a photobooth hire company in and have been working on getting our site onto the top page for keywords relating to our service and location for almost a year now, but am really struggling to see rank improvement despite my best efforts. After a major penguin update back in mid 2014 I noticed that due to some bad practises from a company that we previously hired, our rank began to plummet. So in the aftermath of that, I found myself having to clean up and disavow a lot of spammy and broken links. This was back towards August last year and despite trying to "clean the slate" and continue to build better backlinks (mostly through reputable directories) I'm still getting little to know rank increases. Is there a possibility that the site is still being black listed by Google in some way and thus all my best practises for the last 6 months haven't really helped at all? Thanks
Local SEO | | 16seo0 -
Transfer Local SEO rankings to another domain
The question is specifically about local rankings, not the organic ones. My client recently acquired another Law firm. Acquired firm's website is ranking well in Google local and has a decent SEO authority. Its Google mybusiness page is also established and has a lot of positive reviews. Client's main website is comparatively new and doesn't currently rank well in Google local. The Google mybusiness page is sort of incomplete and doesn't have any review. Both businesses are listed in local directories (client's main business is listed in lot less directories and has fewer citations). The client wants to merge the newly acquired website with his main website, without losing Google local rankings the acquired website has. Or in other words, transfer newly acquired website's local rankings to his main site. Client wants to transfer the website to his main website in all cases while minimizing the damage. I'd transfer acquired website's content to main website, properly map the pages and place 301 redirects. Regarding Google my business pages, what would you suggest? I can either update main business NAP and Website address in Acquired business's mybusiness page, or transfer acquired business's mybusiness ratings to main mybusiness page via this form: https://support.google.com/business/contact/business_move_reviews I've also heard that Google support can merge two business page, however not sure about that. I'd also need to update the business listings and citations. Could you please suggest the best way of doing this? And have you practically tested it?
Local SEO | | Woofire0 -
Please help me choose which is the better brand name or domain name?
I am helping a friend and getting involved in looking at launching a taxi service in a major city. Now this is for one of the major cities of world. A big part of the branding of the company or service will be the unique and memorable telephone number this company owns. This company is not expected to be anything huge, just a good small local business. However, we are trying to utilise online marketing which I feel have not been utilised by this cector that much.. The telephone number is something as good as 100 1515, but slightly better. These numbers are hard to get hold of and even when there is one available it's often very expensive. So a big part of the company will be getting that number seen everywhere. As it's a regional business, just for that one city, and for taxi services having a good telephone number that people can easily remember is important. However, most people now use smart phones, and people will often search on their phones or ipads for "birmingham taxi" or "birmingham taxi service" and so on. I have the opportunity, as an example to either go with "getbirminghamtaxi.co.uk" or "getabirminghamtaxi". So the choice is between "Get Birmingham Taxi" or Get a Birmingham Taxi" - the difference being putting the "a" in the middle like a sentence. I also thought of exact match domain "birmingham taxi" or birminghamtaxi.co.uk but the owner wants between £3,000-£12,000 (so between $5,000-$20,000) for it. I feel with a domain purchased for just £3 ($5) I would be able to test the market, and if I found it was successful, we could then consider acquiring a more expensive EMD. I feel that services like private taxi hire firms are small tiny regional businesses, and they don't really do much on search and SEO. I feel if our one did, it would stand out, and I do think quite a few people search online for taxi's, and I know I do. I am also aware that there are now app's like Halo but there is room for a small business to thrive doing a lot online and offline marketing with a great number. This is not for Birmingham. I have just made that up. So I would welcome people's feedback in terms of which domain name would be best, with or without the "a"? If you have an alternative suggestion I would welcome that. Also if anyone has any other comments or feedback about this market, doing business, marketing, or any knowledge that you have that you would like to share with us - then that would be appreciated. Thank you.
Local SEO | | RyanShahed0