Best domain to promote a french hotel in english
-
Hello, I have to promote a french hotel for english target and I have to choose a domain.
I only have 2 domains available:
-
Exact Match Domain with .fr extension i.e. hotelsinavignone.fr
-
Partial Match Domain with .com extension i.e. myhotelsinavignone.com
Which one has more possibilities to rank better on google.com for the keyword "hotels in avignone" ?
Thank you very much,
DoMiSol Rossini
-
-
Thank you Jane, you give me the opportunity to explain better.
I am targeting the english language, more than the single country, so If I have to pick up one I guess .com would be better for that.
Yes I also want to target french market (it is a french hotel) and I have a french version of the site under the domain/fr directory.
I guess it's remarkably weird to have the french version like this:
So i think I am going to go with a less exact KW match but .com extension.
myhotelsinavignone.com (english site)
myhotelsinavignone.com/fr (french site)
Thank you all very much.
DoMiSoL Rossini
-
Hi,
Is your target market international or targeting one particular country? I would only recommend a .fr domain if you are targeting a French market: if you're looking at the UK, see if you can get a .co.uk domain. For the United States or an international market, go with .com. It is harder to get a geo-targeted domain, i.e. one on a .fr, to rank in a country that is _not _France with a language that is not English. You will see .es domains ranking with Spanish language content in South America, but you rarely see situations like the one you're proposing.
From the UK, I see some .fr domains ranking in local search for this term, but no sites ranking in "regular" results: http://i.imgur.com/ZhKTxk9.png
-
If your main goal is to rank on google.com (and it sounds like it is), then you should go with the .com domain.
However, you should be aware that exact keyword matched domains are not as powerful as they used to be. Google released an update to the algorithm that specifically targeted exact match domains and lowered the value that they provide. You will not receive a significant chance of ranking higher just because your domain exactly matches the search query.
Although this particular post is 1.5 years old, it's still extremely relevant and has a lot of great info if you'd like to read more beyond my answer:
http://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings preferring English URL above local URL
We've recently had a redesign for our website and it has influenced our rankings a little bit. However, what I mainly noticed is that for some keywords in MOZ the English URL is looked at in terms of ranking, instead of the local URL. It used to be just the local URL ranking, even for keywords that are more English oriented, and I'm wondering if that might be hurting our rankings. And more importantly, why it's happening. An example of a page where it's happening is: https://www.bluebillywig.com/online-video-platform/
Local SEO | | Billywig0 -
What is the best structured data for my website
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services, should each landing page have structured data for ‘local business’? Any advice would be helpful
Local SEO | | Caffeine_Marketing0 -
Website Domain Redirection- Rebranding Issues
I have a website domain redirection query At the moment because of rebranding and domain changes I havehttp://www.physioinqnepean.com.au redirecting to http://www.nepeanphysiohydro.com.au/.http://www.nepeanphysiohydro.com.au/ is the primary domain because at the time I wanted to appease any SEO ramifications that might’ve occurred if I had the new domain at the time “http://www.physioinqnepean.com.au” as the primary domain.Unfortunately, my client now wants to rebrand AGAIN with the new website domain being “http://www.physioinqpenrith.com.au”.I wanted to gauge what would be the best SEO practice in relation to what domain should be the “Primary domain"?
Local SEO | | JD261 -
The best link building tactics for small business' which don't include asking for links or guest blogging?
M clients are two estate agents, a photography studio, and a drainage company if that helps!
Local SEO | | sophiecrosby971 -
Should I change my domain/brand name?
Hello everyone, Thanks for stopping by to check out my problem and to help shed light on it for myself and hopefully others in a similar boat! As Ive gotten more into this process of SEO and my online business (with the great help of many community members here, many thanks everyone!) I have begun building a wordpress site in prep of canceling my squarespace site (Im a Kauai based wedding photographer) for more SEO value, faster page load time, and more data and plugins to the site. During this time however Ive noticed that my business www.balihaiphoto.com has a lot of confusion/search results and content I think may be leading potential clients in other directions, or even google down the wrong track of what my business is. The reason I suspect this is a restaurant that hosts a lot of weddings, and in turn, wedding photographers blogging about the location (the venue is called Bali Hai and its not located in Hawaii) as well as a reality group here and that Im getting occasional hits on my site for "Bali Wedding photographer" when I'd like to be known/indexed and ranked for "Kauai wedding photographer" and am working on a lot of long tail content to add to the site once its finished up. I feel like Im answering my own question slightly as I feel that I need to change the domain and name to something new, unique, and not attached to anything other than Kauai and Hawaii, but dont know exactly why that may be the best thing to do, or, if it even is the best thing to do? I greatly appreciate any help or elaboration as to why or why not a domain and brand name change would be helpful or not. Many thanks everyone and Aloha! -Jon Gibb
Local SEO | | Jon_Gibb0 -
What is the best sites for Press Release
I am looking at all the various press release sites out there. I have a local business relocating and we want to use a press release to get the information out there and hopefully get the move picked up by a local newspaper. Any experience/suggestions on best PR sites?
Local SEO | | bricegump0 -
Merchant Loyalty Schemes? Who is the best in the business?
Hi There, I wanted to get some opinions on onlin merchant loyalty schemes such as Bellycard.com & Stamp.it? A quick Google search reveals lots of these businesses. Who in your opinion is the top provider in this field and why?
Local SEO | | skehoe0 -
Duplicate site content and setting up country specific domains
We look after a website which was originally just hosted on mysite.co.uk. We expanded to the European markets creating mysite.de and mysite.fr getting each product and page translated properly into German and French respectively. We have really good success on google.de and google.fr for these sites. We want to do the same with google.ie and create mysite.ie for the Irish market but as they speak English there will be no translation required. The only thing we will change is the base currency from GBP to EUR. From a duplication point of view will this be bad for both businesses mysite.co.uk and mysite.ie or will the .ie site be seen as the 'copier' and the .co.uk as the authority? Has anyone got any advice over best practice here and what would be the best thing for us to consider? We absolutely cannot risk the .co.uk site ranking wise. It's unrealistic for us to rewrite each product description and page so it means the same thing but is worded differently to avoid the duplication issue.
Local SEO | | gavinhoman0