Is it better to drip feed content?
-
Hi All,
I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles.
Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content.
Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?**
Thank you in advance.
-
Good luck. Like I said, this is just me being silly. I pray to my Google shrine twice a day and this is what it tells me.
All at once or drip feed, either way your content gets up there!
-
Thanks guys for your help. Think I'm going to publish it all at once. Was originally in agreement with Bill but after doing a bit of reading it's probably safe to say that the SE's prioritise good content over content age. I've noticed blogs having slightly inflated PR because of the regular content but it's unlikely I'll be able to keep up regular posts and as a result any benefit derived from drip feeding would fall away when I run out of articles. If it doesn't work I'm calling my lawyer on you guys, hehe kidding :)))))
-
I don't think there is any right or wrong answer to this question. More of a preference.
For me, I like to drip my content.
In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.
I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.
Mind you. I have no scientific basis for this... just my own anal retentivity. LOL
-
When I have new content I can't wait to get it indexed. So even if I am not promoting it yet on the homepage I will put up links to it on relevant pages just to get spiders into it.
Five articles is no worry.
-
There is no advantage to holding back from a search engine perspective. The only reason I can think of to hold back relates to promotion opportunities for the articles. You could publish one article each week, tweet it and otherwise generate interest around the weekly article. If that is not of interest to you, then I would publish all five articles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How best to deal with internal duplicate content
hi having an issue with a client site and internal duplicate content. The client has a custom cms and when they post new content it can appear, in full, at two different urls on the site. Short of getting the client to move cms, which they won't do, I am trying to find an easy fix that they could do themselves. ideally they would add a canonical on one of the versions but the cms does allow them to view posts in html view, also would be a lot if messing about wth posting the page and then going back to the cms and adding the tag. the cms is unable to auto generate this either. The content editors are copywriters not programmers. Would there be a solution using wmt for this? They have the skill level to be able to add a url in wmt so im thinking that a stop gap solution could be to noindex one of the versions using the option in webmaster tools. Ongoing we will consult developers about modifying the cms but budgets are limited so looking for a cheap and quick solution to help until the new year. anyone know of a way other than wmt to block Google from seeing duplicate content. We can block Google from folders because only a small percentage of the content in the folder would be internally duplicate. would be very grateful for any suggestions anyone could offer. thanks.
On-Page Optimization | | daedriccarl0 -
What to do about resellers duplicating content?
Just went through a big redevelopment for a client and now have fresh images and updated content but now all the resellers have just grabbed the new images/content and pasted them on their own site. My client is a manufacture that sells directly online and over the phone for large orders. I'm just not sure how to handle the resellers duplicate content. Any thoughts on this? Am I being silly for worrying about this?
On-Page Optimization | | ericnkatz0 -
Duplicate Content on our own website
Our website sells tickets for events. We also have an news articles section with information about events / artists / venues. From time to time we release a product page and a related news article on a separate page. Some of the content in the news article would be perfect for our product page. Essentially its our product page we want too rank. Would it harm our SEO if we had some of the same content on both of these pages?
On-Page Optimization | | Alexogilvie0 -
Duplicate content on domains we own
Hello! We are new to SEO and have a problem we have caused ourselves. We own two domains GoCentrix.com (old domain) and CallRingTalk.com (new domain that we want to SEO). The content was updated on both domains at about the same time. Both are identical with a few exceptions. Now that we are getting into SEO we now understand this to be a big issue. Is this a resolvable matter? At this point what is the best approach to handle this? So far we have considered a couple of options. 1. Change the copy, but on which site? Is one flagged as the original and the other duplicate? 2. Robots.txt noindex, nofollow on the old one. Any help is appreciated, thanks in advance!
On-Page Optimization | | CallRingTalk0 -
Index Page Content
Mozers, I am of the believe and as a person who puts the utmost emphasis on the index page of any website I am trying to rank, especially with a new domain ... insuring content is relevant, structured, optimized and we have some link juice flowing in. I find once we get the index page ranked, Google's little bots then start to index and rank accordingly the rest of the website ... and we start producing results. We also develop websites (dare I say its where we expertise in) and unexpectantly the client has asked us to carry out SEO work additionally to their web development. Problem lies here, their index page, has absolutely no written content at all, just one large image with a logo (Fashion Website) ...Which I identify as a huge issue as per my explanation is paragraphs one or two. I am sure withe the many more qualified SEO experts and gurus within the SEOmoz community, you have also come across this issue So a few questions, if you don't mind adding advice. 1 - Am I putting too much emphasize on content within the index page, in terms of indexing and actually ranking ...yes I appreciate that terms within the website will be ranked against other pages other than the index page, but will it harm us for having no content at all within the index page 2 - If so, and yes is the answer to above, how do we handle it, we have spoke with the client and he is pretty adamant that he want the index page as is, he has been through out the whole website building process. As suggested, any advice would be really appreciated, its a difficult market to rank within a it is, and i can only see this index page making the task a lot more difficult Cheers John
On-Page Optimization | | Johnny4B0 -
Does schema.org assist with duplicate content concerns
The issue of duplicate content has been well documented and there are lots of articles suggesting to noindex archive pages in WordPress powered sites. Schema.org allows us to mark-up our content, including marking a components URL. So my question simply, is no-indexing archive (category/tag) pages still relevant when considering duplicate content? These pages are in essence a list of articles, which can be marked as an article or blog posting, with the url of the main article and all the other cool stuff the scheme gives us. Surely Google et al are smart enough to recognise these article listings as gateways to the main content, therefore removing duplicate content concerns. Of course, whether or not doing this is a good idea will be subjective and based on individual circumstances - I'm just interested in whether or not the search engines can handle this appropriately.
On-Page Optimization | | MarkCA0 -
Content Update
Hello, If I update the existing content i.e.I added some content to the already existing indexed content in a post,how will it effect SEO wise? Venkee
On-Page Optimization | | Venkee0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0