Will there be an SEO impact if I switch my rich snippets from reviews to votes?
-
So, we currently have rich snippets showing for reviews on our site. We've made some new product pages that have reviews on them, but they are hidden behind a tab. Because of this our rich snippets haven't been showing in the serps, so we've been looking for a way to get them showing for these new pages. What we've found is that we can change the rich snippets from reviews to votes, which will show an aggregate score on the page, and this will get the snippets appearing in serps again as votes.
What we're concerned about is, if we make this change to these new pages, they will automatically change everything on our review pages and all snippets on our sites will change from reviews to votes (not just the new pages). What we want to know is, if we make this change do you think that we may see a negative seo impact (aside from maybe having a lower CTR)?
Thanks!
-
No. it will not affect your organic rankings on Google if you change from reviews to votes. Keep the tab, but add the aggregated ratings on the page. It will be a snapshot of the reviews. and link the snapshot with the tab as well.
Reviews are always better than votes because reviews keep your visitors engage and build trust of your site. They spend time in analyzing/reading the reviews which help them make a decision. Reviews increases your time on site. For example I want to buy shoes and visited a shoe website. I see votes, some are positive or negative but I don't know what's positive / negative about them. But if I get reviews I can specifically see the pros/cons, I get a better insight before coming to a buying decision.
Rich Snippets can have a huge impact on your website’s performance. However I don't see them helping rankings directly but indirectly they help a lot. It can help you see:
1. Better clickthrough rates from search results
2. More qualified traffic and better conversion ratesThey also help you communicate a clear, unique value proposition and establish a competitive advantage.
Google’s ultimate objective is: to create the best search experience for users, so they can find the best, most relevant results. The better Google Search is able to help its users find the best search result before they click through (to ensure that each click is the correct one), the better the experience for their users.
Hope this helps you
-
Great, thanks for the help though!
-
Ok. Well, to answer your original question I don't think the semantic markup will negatively impact your rankings, but it's not the ideal implementation (the rich snippets will say "votes").
-
Yeah, we're definitely not being deceptive, we have a tab that says Reviews which open up when a user clicks on it. We've tested in with this tool but it says it won't show because the text/reviews are hidden to the user, which is why we tested it with a the vote aggregate data and this was the only way we could get it to show...
-
As long as you aren't being deceptive about it, it should still work.
Just put your code into the rich snippet testing tool and see if the semantic markup is implemented properly.
-
We put the new pages up about 6 or 7 weeks ago, so it has been some time now. From looking at the google help page it states under the Aggregate reviews section for count,
"The total number of reviews for the item on your site. Note: Whenever you include
count
, the page must also contain review markup for each reviewed item.count
should only include reviews on your own site."and for vote:
"Specifies the number of people who provided a rating with or without an accompanying review. A page must specify at least one of
count
orvotes
."I could be interpreting this wrong, but I understood it to say that if we're using count for reviews, the reviews need to be visible. If we use votes, they reviews don't need to be visible on the page.
-
How long did you test the aggregate ratings for? It can take a while for Google to catch up. I don't see why votes would work but ratings wouldn't.
-
We've already tried using the aggregate rating on the page from the reviews, but when we do this the snippets won't show in the serps... We also have the option of redesigning the new pages, but it would be an absolute last resort due to lack of resources at this stage.
-
Why would you want to use votes? If the reviews are on a separate tab, why not just include the aggregate rating on the page itself, in order to get the rich snippets showing? You may also be able to implement the tabs in such a way that you still get review snippets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using 302 redirect for SEO
Hello, I'm in charge of SEO for an information website on which articles are only accessible if you have a login and password. Most of the natural links we get point to our subscribers' subomain : subscribers.mywebsite.com/article1 If they follow these natural links, visitors who are not logged get redirected (302) to www.mywebsite.com/article1 on which there is an extract of the article and they can request a free test subscription to read the end of the article. My goal is to optimize SEO for the www.mywebsite.com/article1 page. Does this page benefit from the links I get to the subscribers.mywebsite.com/article1 page or are theses links lost in terms of SEO? Thanks for your help, Sylvain
Technical SEO | | Syl200 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
Would this harm my SEO?
Hello, I own a shop, and I want to add the most searched keywords to my products page , example : Nike Aero , add this keywords to the product page : Nike Aero buy Where to buy Nike aero ect , I with the most searched keywords Would it harm my SEO? Would it be good? Thank you!
Technical SEO | | coolninja0 -
Google Places Reviews
Has anyone had any delays on Google+ reviews to show up? We have multiple clients who have not received a new review in over two months. These are good accounts with good Zagat scores with 15+ good reviews from real customers. Our clients have asked their clients and have confirmed that there has been reviews left recently. However no new reviews have shown up in the past 60+ days.
Technical SEO | | CaseyKluver0 -
Will SEO Moz index our keywords if the site is ALL https?
We have a site coming into beta next week. Playing around with SEO Moz, I had trouble getting the keywords to rank at all. Was this because the site is entirely https? If yes, what else can SEO Moz NOT do if the site is all https? Thanks!
Technical SEO | | OTSEO0 -
How much will changing IP addresses impact SEO?
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed: http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/ http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it? (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
Technical SEO | | ufmedia0 -
SEO Checklist
Ok I know that this would be a huge over-simplification but I am wondering if there is (at least a bird's eye view) a checklist of SEO do's and dont's? I checked to see if something like this existed but could not find one. Any help would be much appreciated. Thanks~
Technical SEO | | bobbabuoy0