Best strategy for duplicate content?

[JaanMSonberg]

Hi everyone,

We have a site where all product pages have more or less similar text (same printing techniques, etc.) The main differences are prices and images, text is highly similar. We have around 150 products in every language. Moz's algorithm tells me to do something about duplicate content, but I don't really know what we could do, since the descriptions can't be changed to be very different. We essentially have paper bags in different colors and and from different materials.

[JaanMSonberg]

The bags are produced from different materials and colors. So we have:

Non-woven bags:
color
color
color
color
color

Laminated bags:
color
color
color
color
color

Separate pages are done based on colors, because we found that colors are what makes people convert. So they see bags in different colors on the category pages and then open up the color that they're interested the most. On the separate pages were we're also listing all different about sizes, etc. So we don't have separate pages for sizes, but we do have for colors. And they all have more or less the same text.

[EGOL]

You have these choices......

-- Place the bags in logical groups and display them all on the same page.  That reduces the number of pages.   For example if you have a certain type of bag in five different colors, put all of those colors on the same page, each with its own "add to cart" button.  Or if the same bag is produced in several different sizes or materials or cuts put all of them on the same page with separate "add to cart" buttons.

-- Your other choice is to start writing, get creative, keep writing until you are done.