Separate Page for each Keyword - doesn't it sound to be a dead tactic?
-
Hi everyone,
I wonder what you think about a strategy of creating new separate pages for each targeted keyword?
Option 1. Something like this:
website.com/keyword-1
website.com/keyword-2
...
website.com/keyword-100I think it is better to have all the keywords grouped and target pages for the groups instead of individual keywords.
Option 2. Something like this:
website.com/group-1
website.com/group-2
...
website.com/group-7What is the option you would choose?
Thanks & Regards.
-
I think that some grouping is good. It's likely to make the Hummingbird happy, and it minimizes duplicate content issues.
But the keywords in the group need to synonyms, or nearly so.
I recently combined two separate pages that used to be focused on "clothes drying rack" and on "laundry drying rack". To the customer, these words were interchangeable. Afterwards the new combined page read better to the visitor and it made the site navigation more logical. Still waiting to see what it does for the ranking...
But I wouldn't combine "soccer ball" and "volley ball" - even though they look the same and kids may use them interchangeably. People interested in one are not interested in the other...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
How many keywords per web page?
Hi, what is the technique for ranking for keywords? Can you optimise a web page for more than one keyword? My moz report is telling me that a keyword I want to rank for is not in the page title, as it stands my page title has one keyword phrase. Sorry for such a newbie question, my understanding is you home page carries the most weight, so you would place your most wanted keywords there? The big question is, how many keywords per page? David.
Keyword Research | | WallerD0 -
What's your keyword research system?
What is your process for keyword research? I used Google's Keyword Research Tool for the bulk of my research in the past, so I'm pretty lost right now. However, I'm on the ground level of developing a content strategy for my company's website refresh, and this is a great chance to start from scratch with a sound process. The goal, of course, would be not to respond to keywords, but rather, letting holistic keyword research guide our content strategy. But obviously, I still want to grab low-hanging fruit where I can and beef up weaker parts of the site where possible. After reading Ruth Burr's excellent post last week, I'm testing a few tools, and so far am leaning toward Wordtracker for volume/competition data, cross-referenced with Moz's ranking reporting. However, I still need to check out SEMRush and get friendlier with Keyword Planner. I just want a little SEO angel to fall out of the sky and give me a recipe to follow. No? In case someone asks, my current goal is to identify our target audience's search habits to better reach them through content on our company website. While we serve several communities and do plan to geotarget, we're not there yet. So while I'm glad we have that option on Keyword Planner, there's not much I can do with it today.
Keyword Research | | SSFCU0 -
Best Practices For Keyword Optimization
Hey currently building a new page on a clients site in the weight loss niche. The keywords he wants to rank for are the following: <colgroup><col width="198"> <col width="64"></colgroup>
Keyword Research | | monster99
| [fat burning foods] | 49500 |
| [foods that burn fat] | 22200 |
| [fat burning foods for women] | 2900 |
| [belly fat burning foods] | 2900 |
| [best fat burning foods] | 1900 |
| [fat burning foods for men] | 1900 |
| [list of fat burning foods] | 720 | His site is new, but he has excellent content production capabilities. My question is, in terms of optimizing the page (the title and url) for these keywords would you focus on the highest volume keyword. In this case the highest volume keyword is "fat burning foods" however is the most competitive and dominated by high domain authority sites (50+ vs. clients site which is around 30). Thus its highly unlikely he will rank for that keyword for quite a while. But for the keyword term "best fat burning foods" the competition is alot less in terms of DA and other factors but volume is smaller with 1900 hits a month. So would you optimize the page (the title and url) for "best fat burning food" or would you optimize thinking about the long-term and eventually ranking the keyword "fat burning foods". My thinking would be to optimize the page for "fat burning foods". And that the benefits of optimizing (url and title) for "best fat burning foods" isn't ideal for the long-run. Any suggestions or advice would be appreciated. Cheers, Mark0 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
Keyword competitiveness/research
I'm familiar with ranking factors and can get a pretty good idea of whether going for a keyword is realistic by looking at the seomoz keyword difficulty tool. As well as the % score it has a lot of useful information. There was an seomoz article a while ago that detailed how 100 or so experts determine a keyword's competitiveness. Does anybody have the link? Or just as good, any useful guides to interpreting the data to gauge how possible it is to compete? Thanks
Keyword Research | | PTMPercy0 -
Keywords in google's webmaster tools
how heavily do the list of keywords in google's webmaster tools reflect your ranking for those keywords? For example see this screenshot: http://dl.dropbox.com/u/39497/Screen shot 2011-06-04 at 7.22.31 PM.png we are a self storage company, and our first two keywords in google's webmaster tools are storage and self. the problem is nobody searches for self storage (from my keyword research). most people search for "storage +cityname" like "storage toronto" for example. so i guess my question would be this: would it be effective to change all the instances of "Self" on our website to "Toronto" or other city names to try to push the city names higher in google's webmaster tools keywords rank?
Keyword Research | | adriandg0