301 redirect from sites closing down
-
Hi
We have around 10 supplementary sites that have links to our site which are now closing down but are out of our control. We could have access to their domains so how could we maintain the link juice from these old sites which are going to our new site?
However there will be no websites left on these old supplementary just domain names
-
Hi,
If possible, you can definitely 301 redirect these domains. There does not need to be active websites on the domains to do this - a redirect will tell Google that the site's content has moved to the new location, and to assign the majority of the authority from the old site / domain to the new location. It would be beneficial if you were putting something relevant to the supplementary sites' content on the new / hub site so that it's truly a case of content having moved - Google will often dull the benefit of a 301 if there is no sign that real content has moved from one location to another. This is partially to stop people from buying expired domains and redirecting them for the SEO benefit alone. If you're unable to do this however, it's still a good move to redirect the closed sites so that any SEO benefit and any type-in traffic is directed to the best location. Redirection also means that the closed sites will drop out of Google's index quickly and any relevant rankings they had that could belong to the existing site should change to the existing site quickly as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Best Practices
Hi SEOs, Question about ranking/redirects. If I have a particular page that is already ranking for a couple KWs in top SERPs, but know there are higher volume KWs I can optimize for should I just leave it as is or change the URL key and redirect for the time being until Google re-indexes. Example:
Technical SEO | | IceIcebaby
current URL: www.example.com/action/best-movies
new URL: www.example.com/action/best-action-movies
(the current would be ranking for "best action moves" whereas the new would include the actual "best action movies" KW) Let me know if I can clarify, thank you!0 -
Site blocked by robots.txt and 301 redirected still in SERPs
I have a vanity URL domain that 301 redirects to my main site. That domain does have a robots.txt to disallow the entire site as well. However, for a branded enough search that vanity domain still shows up in SERPs and has the new Google message of: A description for this result is not available because of this site's robots.txt I get why the message is there - that's not my , my question is shouldn't a 301 redirect trump this domain showing in SERPs, ever? Client isn't happy about it showing at all. How can I get the vanity domain out of the SERPs? THANKS in advance!
Technical SEO | | VMLYRDiscoverability0 -
Keywords based domains redirecting to a site.. is it SPAM?
Keywords based domains redirecting to a site is considered spam isn't it ? And if yes, then is it considered spam in all cases whether those domain based sites are related or non related to main site?
Technical SEO | | Personnel_Concept0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
302 or 301 redirect to https ?
I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
Technical SEO | | Kotkov
RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance0 -
Setup 301 Redirects
I have been asked to transfer a clients old domain over to a new domain with a new site. All of the inbound links basically go to the homepage, and the few links that dont go to the homepage on the old site, might as well be redirected to the homepage on the new site. I'm wondering is there a "catch all" sort of redirect such as www.oldsite.com/* redirects to newsite.com. So any redirects we havent set up will automatically go to the new site homepage? And secondly, whats the easiest way to the redirects up? Can I just add it as a parked domain or addon domain in cpanel, and do the redirects in there? Or does it needs its own hosting for the old domain with its own htaccess file? Any help appreciated! 🙂
Technical SEO | | timscullin0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
Too many 301 redirects - good or bad?
Hi, Currently, page A is redirecting to page B. I am in the process of developing new site for the same domain and this time page B will be redirected to page C. This is gonna happen on many pages. Is it correct or should i adopt some other strategy? Will it have adverse effect on the speed of my site? Page A -----> Page B ------> Page C Regards, Shailendra
Technical SEO | | IM_Learner0