Too many 301 redirects - good or bad?
-
Hi,
Currently, page A is redirecting to page B. I am in the process of developing new site for the same domain and this time page B will be redirected to page C. This is gonna happen on many pages. Is it correct or should i adopt some other strategy? Will it have adverse effect on the speed of my site?
Page A -----> Page B ------> Page C
Regards,
Shailendra
-
Chang ethings so
A to C
B to C
I am not sure that 2 redirects is really that bad, i saw a matt cutts video where he made it sould like i or 2 was not the problem.
-
Chain redirects happening at page level hurts if you have had the URL in the past and Google had indexed. I think that when you consider the situation that not all juice is transferred from the redirected page to the landing page, chain redirects makes you lose page authority.
If you have an architecture (server architecture), webcache in place, maybe (although not very sure), you can work with chain redirects to interface between your internal website architecture and your user interface.
-
Thanks! I will pursue i further
-
Every redirect is passing link juice but as I wrote not 100% - only 90-99% - so you have a loss each time.
Here a link you should take a look at: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more - "It's a bad idea to chain redirects".
Regarding your strategy - I am not able to pass an adaquat advice because I don't know your technical possibilities.
-
What strategy you recommend to solve the issue?
-
A 301 Redirect is a permanent redirect which passes between 90-99% of link juice to the redirected page. So this means you loose a lot of link juice. Apart from that that redirects from A to B to C are not the best practise and are not recommended.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To 301 or not to 301?
So, to cut a long story short, on our website we have a /product page that is very similar to our homepage and doesn't really serve much of a purpose. It doesn't really fit in with the rest of the website and our directors want to get rid of it and focus our efforts on our homepage. Problem is, the /product page has a little bit of PA and links to other important pages on the website. I personally don't want to completely cut this page off. Would a 301 redirect to the homepage be a good option or would I be better off redirecting users to our course library page (Our course pages are what bring in most of our organic traffic)? Any help or other suggestions would be appreciated here! http://www.ihasco.co.uk/
Technical SEO | | iHasco1 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
When to use mod rewrite / canonical / 301 redirect
Hello, I have taken over the management of a site which has a big problem with duplicate content. The duplicate content is caused by two things: Upper and lower case urls e.g: www.mysite.com/blog and www.mysite.com/Blog The other reason is the use of product filters / pagination which mean you can get to the same 'page' via different filters. The filters generate separate URLs. http://www.mysite.com/casestudy
Technical SEO | | Barques-Design
http://www.mysite.com/casestudy/filter?page=1
http://www.mysite.com/casestudy/filter?solution=0&page=1
http://www.mysite.com/casestudy?page=1
http://www.cpio.co.uk/casestudy/filter?solution=0" Am I right to assume that for the case sensitive URLs I should use a 301 redirect because I only want the lower page to be shown? For the issue with dynamic URLs should we implement a mod-rewrite and 301 to one page? Any advice would be greatly appreciated.
Mat0 -
301 redirect not working
Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
Technical SEO | | twotd
RewriteBase /
RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!0 -
Should we 301 redirect our old domain to the new domain
We have a product that when started was under the domain appnowgo.com. We've since changed the name and the domain is now knackhq.com. The latter domain doesn't rank nearly as well as the former for many of the keywords we are targeting. For example... "online database builder" and "web app builder" are two of those keywords. Obviously having app in the domain is not a bad thing but it is our old name. The question is, should we 301 the appnowgo.com domain to knackhq.com? Or should we use that better rank and just link users to knackhq.com from the appnowgo.com site until we can increase our ranking for knackhq.com? We don't plan to update the content on appnowgo.com anymore and we obviously don't want to drop off rank if at all possible. Thanks! Eric
Technical SEO | | sitestrux0 -
301 redirect from root to /index.aspx
I have taken over the SEO for www.domain.net. The way i've inherited the setup is that www.domain.net is 301 redirected to www.domain.net/index.aspx Looking at top pages and linking root domains in Opensiteexplorer I can see that www.domain.net/index.aspx has 1,006 linking root domains www.domain.net has 806 linking root domains. I assume that www.domain.net is passing the value of it's 806 domain links to www.domain.net/index.aspx via the 301 redirect and because of this would expect www.domain.net/index.aspx to be the strongest page on the site and be the url that ranks in the listings for many relevant searches. It appears however that www.domain.net is what is shown in listings and not www.domain.net/index.aspx ?? Can anyone explain why this might be?? If I do a site: search in Google then www.domain.net is indexed and not www.domain.net/index.aspx ??
Technical SEO | | QubaSEO0 -
301 Redirect & re-use
I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after). Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?
Technical SEO | | uwaim20120 -
301 redirects twice
We currently have some 301 redirects set up on our site however sometimes a page will redirect twice before reaching the final location. Is this OK from an SEO perspective to have a page redirect twice or should we concentrate on reducing it to one?
Technical SEO | | JohnHillman0
