Best Link Building Strategies in Modern SEO

[BobGW]

Hello,

In light of all the updates and also in guest blogging being only for nofollow links now, what's some of the best strategies for link building for ecommerce sites?

We're in an industry where the content doesn't get linked to very much.

Thanks.

[TheeDigital]

Bob,

I would suggest creating great content and then using social media and email to spread the content like fire. A term that we stole from Jay Baer is content is fire and social media is the gasoline to that fire. For example why don't you add an important piece of content to your email signature or email it to a few influencers in the community. They might find it important and want to share it with everyone or even link to it.

[SamuelScott]

The best way to get quality links is not to pursue active linkbuilding at all. The best way to promote your website (and business) and thereby "earn" links indirectly is the same today as it was decades ago: public relations to get coverage.

I'd suggest reading my Moz post on what I've called the "PR-based SEO process": http://moz.com/blog/an-introduction-to-pr-strategy-for-seos

First question: What can your company do that is newsworthy?

[Andy.Drinkwater]

Hi Bob,

The best strategy is to have something that people want to link to. Give them a reason to talk about and then reach out to those who might be interested.

However, don't be put off by no-follow links, as they still provide a benefit - just not link juice.

You could also look at cocitations, mentions and social sharing. All will be a huge benefit to anyone looking to gain more exposure. Do you have a product that is only sold to a particular demographic? Look at how you can tap into specialist sites, magazines and look to create studies or articles that either haven't been done before, or make a past study even better.

There are so many things you can do, that it makes it a little awkward to list them all here, but I hope this will be of help.

-Andy