Displaying different site content to users who have already visited your site
-
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work?
Thanks for the help!!
-
The word your looking for is content personalization. It's the new thing with CMS providers, especially e-commerce sites. Most platforms with this feature are commercial, but there options like http://wordpress.org/plugins/siteapps/. I haven't used that plugin but it looks promising.
-
It has to do with cookies, and serving dynamic content. Returning visitors get identified as returning and then a certain message is displayed. Hubspot has a produc that deals with this, there are a few others which don't come to mind right away.
If you're very technical you can use PHP to ID a returning visitor and then spit out targeted messaging.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With MFI, should we delete our mobile version of our site?
I'll start by stating that a brand new responsive site is under development and will be launching early 2019. Until then, with Mobile First Indexing, we're curious if we should remove our mobile site altogether. Looking at Google guidelines, it looks like we have Dynamic serving content, so when a mobile device is used, a VERY TRIMMED down version of our site content is presented. I read that if a mobile version doesn't exist, google will use the MFI indexing on the desktop version still, since that is what is rendered on a mobile device. If Google starts using our mobile site for its indexing, we're not going to be looking good. At this point, are there negative affects to removing our mobile site and having the desktop version render on all devices?
Search Behavior | | Technical_Contact0 -
Store locator searches online and offline store visits
Hi All, What is the accepted % for visitors that conduct a store locator search online actually visiting that particular store for the nutrition industry? (For example if 50 people used the store locator search on the website , we can confidently say that 25 of them actually went to that store) Any input or reference to studies/white papers on this topic would be appreciated. Cheers, SEO5..
Search Behavior | | SEO5Team0 -
Time Spend on Site from Smartphone vs Desktop
On a website with a well optimized website for smartphones, how long time should one expect the average user spends on the website - from their smartphone - as a % of the time users spends from a desktop.
Search Behavior | | khi5
Example: if average user spends 10min on the site from a desktop, is 5min (50% of..) a decent number to expect? If anyone has any done any studies or have data on this, would be appreciated. thank you0 -
Is putting/removing Adsense ads on the site affects crawling for seo?
Because I noticed when we totally remove Adsense ads on our site, the pages crawled per day on the google webmastertools suddenly dropped into noticable amount and we tested again to turn it on for a singe day, it jumped up again. So if Adsense affects crawling then, if we have adsense ad on all pages of the site the more chances it gets crawled by the bot? WS76R8w
Search Behavior | | CruiseControl0 -
Micro Location Site with EMD , Property related
Hi I have a client, who focus is on Commercial property leasing in Johannesburg and surrounding area's. We find that people search for "area"& "property type" The client bought 50 exact match domains for keywords that we currently run in Google Adwords for example:We advertise on keywords: "Midrand offices to let" and bought Midrandofficestolet.com, now the group wants to make small micro sites with unique article about commercial property in that area "Midrand" with a link to the main site where the "midrand properties" are listed . The feeder or micro sites will also have contact details of main site. the domains will all be hosted on the same server, registered to the same owner est. Is this typical link farming? or should we rather build the articles on the main website and park the domains on the area categories? The clients main-set is that he will same money on adwords by owning the EMD and from that link to his main site Your guidance will be much appriciated
Search Behavior | | Zooka0 -
Decline in engagement metrics, due to nav changes vs. content changes
With improvements in our rankings, we are seeing adverse changes in our measures of engagement. My gut reaction is to believe we are attracting more unqualified traffic, thus higher bounce rates, declines in pages/visit and time on site (approx 15%, 15%, 25%, respectively). While recent improvements in navigation might have contributed to these engagement declines, do you have any suggestions how best to determine whether these declines are due to nav changes vs. due to copy/content issues? There's been no change in copy content during this period. Thanks.
Search Behavior | | ahw0 -
Spam like visits to website
I am having a problem where I'm getting an enormous amount of unique visitors that bounce from a small area in Oregon even though we never market there. It appears to be some type of ping. It messes up our tracking and inflates the bounce rate. Is there a way to block this? I'm OK with any type of block because our reach is statewide in Florida. ANy feedback?
Search Behavior | | marksierra0 -
Geo-targeting / Presenting Unique Content
A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device). Advise? Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend? Thanks!
Search Behavior | | lhc670