Value Of You Tube Videos Embedded on Site
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I have seen this response
http://www.seomoz.org/qa/view/36353/video-sitemaps-for-youtube-embedded-videos
That basically answers this question by saying that Google will give value to the site embedding the video.
However I have seen much talk about this whether this really ads any value to the actual site. So By searching videos on Google my site will NOT come up in the results for any embedded video. What would the actual value be?
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Embedding your Youtube video on your site will help promote your Youtube video on organic results in Youtube and Google. The number of embeds is definitely one of the factors that is looked at in the Google algorithm.
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Hi Zach.
You are basically asking how embedding a YouTube video on a webpage can ad value to your site. As you pointed out, it may not offer any value at all. But like most things in life, an embedded video can also be added as a tool to add tremendous value to a web page.
Some examples:
How do white board friday videos add value to SEOmoz? This site offers discussions centering around a specific topic, SEO. WBF videos offer an appearance of professionalism and credibility to the site. They answer many questions, and by allowing us to see Rand and other industry experts it helps us viewers feel more connected. Let's not forget the main reason for the videos...they provide fantastic information and generate discussion.
Videos often turn lookers into buyers. You can demonstrate how safe or easy a product is to use. Maybe your site sells vacuum cleaners. You can add a video showing an elderly person pushing your vacuum to demonstrate how easy it is to use, or the vacuum hanging from a scale to demonstrate it's light weight. Just like we add images to a site to help a user better visualize things, a video can take that experience to the next level.
There are many other examples. In short, the value is keeping your visitors on your site for a longer period and establishing stronger connections with your visitors. These and other factors can help you realize your site's goals such as making a sale or whatever those goals may be.
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However I have seen much talk about this whether this really ads any value to the actual site.
huh? They must not be thinkin' very hard.
So By searching videos on Google my site will NOT come up in the results for any embedded video. What would the actual value be?
Sometimes SEOs should think about doing things to please the visitors to their website.
A great article supplemented by some great videos can be kickass linkbait... earn tweets, likes, recommends, get emailed. Videos are rocket fuel content.
The word "video" on your page can pull traffic from search.
If you take the site visitor perspective you can probably think of a lot more ways that a video can benefit your site.
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