Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to optimize SEO value of links in a calendar
-
Hi All-
I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions?
I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events?
Thanks in advance for any input.
-Chris
-
Michael-
Thank you for that very helpful response! This provides that context that I was looking for to approach the issue. I'll report any additional findings back to this thread.
Thanks again!
-Chris
-
Hi Chris,
With any calendar plugin or widget you're looking at, you can use the Moz toolbar's highlighter to instantly show you whether the links in the calendar, or event descriptions, are followed. That's the first thing to check out (I don't know if Google Calendar links are or not).
Something else to look at with calendaring is that apparently it's pretty easy to get rich snippets and nice placement in the SERPs if you mark up the events with schema.org/Event markup. You'd probably want to put that markup on the individual event pages, of course, and NOT in the calendar itself.
Third consideration: you'll want to be very careful about how many clicks it is from the home page to the individual event pages, and to try to minimize that. For instance, let's say you care about ranking for the name of a big event to be held in August 2014 now....and, to get to that event from your home page, you had to click:
- Events (then it shows March 2014 calendar)
- next month
- next month
- next month
- next month
- next month
- [name of event]
That'll flow piddly amounts of link juice to your August event's page, and your rankings will really suck.
You might address that by adding links to the next 12 or 24 months calendar pages from the main Events page...or, even better, if Events is a main nav pulldown, have each of the next 12 or 24 months in the pulldown, so that the August 2014 calendar page gets a link from every single page on your site.
Internal link juice flow can make a massive difference to rankings, indexation, etc. so pay attention to this stuff
Cheers,
Michael
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Will SASS ruin my SEO?
Hello, I am thinking about using SASS for my website, striping the current CSS style sheets and translating it all to SASS.. will this hurt my SEO?
Web Design | | DanielBernhardt0 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Are Carousels Bad for SEO?
My real estate web site was migrated form Drupal to Wordpress last July. The ranking have dropped a lot since migration. One of the things we changed is that we have added two carousels to the home page. Most of the text is below the carousels. Is this bad for SEO? Thanks,
Web Design | | Kingalan1
Alan1 -
Can external links in a menu attract a penalty?
We have some instances of external links (i.e. pointing to another domain) in site menus. Although there are legitimate reasons (e.g. linking to a news archive kept on a separate domain) I understand this can be considered bad from a usability perspective. This begs the question - is this bad for SEO? With the recent panda changes we've seen certain issues which were previously "only" about usability attract SEO penalties, but I can't find any references to this example. Anyone have thoughts / experience?
Web Design | | SOS_Children0 -
Do you suggest a SEO Plug-in for Dreamweaver?
I would like to know it there is any plug-in for Dreamweaver that helps our SEO work
Web Design | | Naghirniac0 -
Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?
Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks
Web Design | | Martin_S0 -
How is link juice split between navigation?
Hey All, I am trying to understand link juice as it relates to duplicate navigation Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed? What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit? We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages. Thanks for your help! Cheers.
Web Design | | prima-2535090