New website won't rank for branded keywords in Google, but does in Bing
-
We launched a website in October www.butterfly.com. The branded product name "Butterfly Body Liners" will not rank until page 2 of Google, but it ranks #1 in Bing. Organic traffic never really picked up so it's not easy to tell if it's been "hit" by any penalty.
The strange thing is, this website: http://archive.is/PQZdO is ranking #1. This is an archived version of the site.
Does anyone have any insight as to why this is happening?
-
Do you think the previous owner of the domain butterfly.com could be affecting things? From a search on archive.org it appears it used to be a golf game console website. Obviously, the company was not named Butterfly. So do you think the previous history of this domain could be affecting the current rankings?
-
not sure how much of an issue this is, but you have a couple of your main anchor text in a foreign language and none with the search term you are after and maybe more content on the main page about "Butterfly body liners" you only mention this once.
Maybe look to send some out for reviews and hopefully they will link back to you with the anchor text as "Butterfly body liners"
Also you have some anchor text on your home page 'Skip to main content', I will consider removing this.
-
Google and bing crawler and ranking factors are still lot different. Google search results are getting better day by day because of these variables. EMD update was the one that affect many websites enjoying this benefit of same domain name. Based on personal experience still website with same keywords benefit you in many ways including better ranking and easy to remember domain name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is my name. Overnight it went from being the number one google search to not showing up at all when you google my name. Why would this happen?
I built my website via square space. It is my name. If you google my name it was the number one hit. Suddenly 2 weeks ago it doesn't show up AT ALL. I went through square spaces SEO check list, secured my site etc. Still doesn't show up. Why would this happen all of the sudden and What can I do? Thank you!
Intermediate & Advanced SEO | | Jbark0 -
Rankings drop from the new update
Hello, I've noticed some big ranking downs on important keywords, from the last Google update, and don't really know what seams to be the problem, but have an assumption. In April 2015 we had 3.000.000 pages indexed by Google, and 80% of them had duplicated content for about 90% of it. The site I'm talking about is http://nobelcom.com/. The duplicated content came from variations between calling from and calling to selections, because each of this selection was making a new url (ex. nobelcom.com/caling from/calling to). If "calling from" and calling to were the same country the url was nobelcom.com/calling-from, but after you chosen another calling to, the url become like the one in the example. To solve this I've decided to keep the nobelcom.com/calling-from urls and for different calling to country to display the content trough a javascript, because it was the same, it changed only the country names and the rates. I thought that this change will help us with the duplicate content, and still deliver our client what they are interested in, without affecting the UX, and also reducing the link juice dilution because we had 3.000.000 indexed by Google and most of them with no added value Can this be the reason for the drops? Now we have 590.000 pages indexed by Google.
Intermediate & Advanced SEO | | Silviu1 -
Is Google Certified shops a ranking factor?
Hi This is to spark a debate, rather than an answer which has a specific answer. While Google may claim that being on the certified programme doesn't increase your ranking, but part of their algorithm looks into whether a website is trustworthy. To get accepted onto the certified shops you have to prove your a trust worthy reliable business that constantly gets audited. So surely this must be directly / indirectly be a ranking factor? Just thought I would throw it out there for a debate.
Intermediate & Advanced SEO | | Andy-Halliday1 -
Ranking on google search
Hello Mozzers Moz On page grader shows A grade for the particular URL,but my page was not ranking on top 100 Google search. Any help is appreciated ,Thanks
Intermediate & Advanced SEO | | sobanadevi0 -
A new website issue
Hello everybody,
Intermediate & Advanced SEO | | mtmaster
I have started a new website 22 days ago at the beginning of this month and i have long articles. I think this should make the site appear in search results for long tail keywords even if they are not very relevant but as you can see in the attached image from my webmaster tools the impression count has suddenly increased to 100 then significantly decreased again. Even when i cancel "filter" option. Is this normal for a 3 weeks old website? or there is something i have to check? thanks. cLMa04l.jpg0 -
Organic 'not provided data' - strip out brand?
I cannot strip out brand data on the 'not provided' keywords in Google analytics. Is this not possible anymore? I understand we cannot get specific keywords but can we no longer strip out brand on organic traffic in Google analytics for keywords that are 'not provided' ?
Intermediate & Advanced SEO | | pauledwards0 -
If I had an issue with a friendly URL module and I lost all my rankings. Will they return now that issue is resolved next time I'm crawled by google?
I have 'magic seo urls' installed on my zencart site. Except for some reason no one can explain why or how the files were disabled. So my static links went back to dynamic (index.php?**********) etc. The issue was resolved with the module except in that time google must have crawled my site and I lost all my rankings. I'm nowher to be found in the top 50. Did this really cause such an extravagant SEO issue as my web developers told me? Can I expect my rankings to return next time my site is crawled by google?
Intermediate & Advanced SEO | | Pete790 -
Google Places - How do we rank
So, google places showing up on search results is great feature . . . But how can we get our results to the top? I mean I can see some terrible websites appearing at the top of the google places with their places page having no activity whatsoever. Is there a trick to this at all? What can we do to increase our ranking on Google Places because our old GOOD rankings are now appearing BELOW the map results Cheers
Intermediate & Advanced SEO | | kayweb0