Locate Poorly Trending Keywords in AdWords
-
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months.
It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction?
Why filters will not work...
They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding.
A few other points to note...
-
I have search partners turned on. I do not want to take this traffic into account in my analysis.
-
I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
-
-
You could use the Segment dropdown to see the data by Network. It will display 3 rows, so you can see that broken down. You cannot however, isolate the Search Partners using a filter.
It'd be a good request to make to Google.
-
I was hoping this wasn't going to be the answer.
One other thing I've started to tinker with is AdWords scripts. Do you know if the scripts have the ability to segment out Network (With Search Partners) effectively?
-
this is no use to you right now, but might be useful for future - using the Adwords API I download weekly all the data and store in our own databases, that way I can then quickly run the report you are after above.
As far as I am aware you can't do what you are trying to do in the interface - to say its the area where Google makes most of its money, I do find some of the most basic reports missing.
-
Okay, I'm now finding a big issue with this. Even when I segment out "Network (With Search Partners)" I cannot order by Google search numbers. So, I get a lot of false positives that I have to manually cull.
This is really a bigger issue. What's the best way to pull JUST Google search numbers? I don't think there is a good way within Google's own tool.
-
Okay, after tinkering, this is what I've got...
I looked at the last few months of CTR. I found about a week's period that looks good. I compared this to the most current week that doesn't look so good.
I expanded the CTR column so I could see Change (%) and ordered by this to see where I've been hit the worst.
I filtered this to only include keywords that have over 200 impressions to filter out some noise.
Now I can go through this list and see what might be happening ... whether it be an ad that's not speaking to searchers anymore, increased competition, etc.
Does anybody have a list of metrics to look at when diagnosing a list like this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
Search Volume, Organic Rankings and Adwords
Hi, I hope you can help. And if this has been answered before, I apologise. Just spent two hours searching but couldnt find much at all. So I have this website, and it ranks in the top 10 for around 150 keywords. Its fairly niche market for targeting the UK market, but subject is for a local area, its got a good optimised site, no link issues, works well, good UI etc. Problem I have is this. It used to get a fair amount of organic traffic a few years ago to generate around 30 leads a day, and back then that was from just one keyword. Today, we may get one a lead a day from organic even though we rank for a lot more keywords and our exposure all round is good. However, we also pay for adwords to make up for the lost leads, the same keywords we are ranking for organically! So we bid on adwords and get our 30 leads with the same keywords and monthly search volume as we have organically, yet we dont get any leads for those keywords organically. So Adwords produces leads, organic doesn't, but they are the same keywords and rank next to each other. How does that work? So my question is, why do our organic keywords that rank just under the adwords that we bid for, with the same monthly searches, only give us 1 lead a day (when they used to give us 30) and adwords now give us 30 leads a day? Thanks James
Paid Search Marketing | | jaimo6930 -
Have you had success using adwords to promote blog content?
From time to time I see an ad pop up in search results for blog content and have often wondered how much success these ads have had in promoting the specific post. Does anyone have experience with this? What results did you see?
Paid Search Marketing | | unikey0 -
Is there way to have several AdWords Ad for the same keyphrase?
Hi guys. Can I have 2-3-4 ads come up for the same keyphrase? The situation is: I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match. Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name? P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
Paid Search Marketing | | DmitriiK0 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
Poor performing adwords account - would a new account on a different subdomain be a good way to start a fresh?
Hi We have a client who has a poor performing adwords account and has suggested starting a new account with a different gmail account, different card details and a different subdomain. More specifically we will be using unbounce to create landing pages. I was wondering the following: Will Google be able to relate the new account to the old account? If so will they then use the old accounts history with regards to quality score etc...? The keywords being targeted are in and around "email marketing" which is highly competitive - would a new account struggle at first and need to bid excessively high because of lack of history? They have a high budget - does this affect how quickly and how Google looks at an account - will they get priority? Would it be better to scrap this idea and pause the old campaign and start new campaigns in the same adwords account? Would it be better to scrap this idea and repair the existing campaigns/ad groups? Keen to get people's thought's on this one as I can't seem to find a clear cut answer from the web. Thanks Anthony
Paid Search Marketing | | Tone_Agency0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0
