Locate Poorly Trending Keywords in AdWords
-
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months.
It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction?
Why filters will not work...
They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding.
A few other points to note...
-
I have search partners turned on. I do not want to take this traffic into account in my analysis.
-
I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
-
-
You could use the Segment dropdown to see the data by Network. It will display 3 rows, so you can see that broken down. You cannot however, isolate the Search Partners using a filter.
It'd be a good request to make to Google.
-
I was hoping this wasn't going to be the answer.
One other thing I've started to tinker with is AdWords scripts. Do you know if the scripts have the ability to segment out Network (With Search Partners) effectively?
-
this is no use to you right now, but might be useful for future - using the Adwords API I download weekly all the data and store in our own databases, that way I can then quickly run the report you are after above.
As far as I am aware you can't do what you are trying to do in the interface - to say its the area where Google makes most of its money, I do find some of the most basic reports missing.
-
Okay, I'm now finding a big issue with this. Even when I segment out "Network (With Search Partners)" I cannot order by Google search numbers. So, I get a lot of false positives that I have to manually cull.
This is really a bigger issue. What's the best way to pull JUST Google search numbers? I don't think there is a good way within Google's own tool.
-
Okay, after tinkering, this is what I've got...
I looked at the last few months of CTR. I found about a week's period that looks good. I compared this to the most current week that doesn't look so good.
I expanded the CTR column so I could see Change (%) and ordered by this to see where I've been hit the worst.
I filtered this to only include keywords that have over 200 impressions to filter out some noise.
Now I can go through this list and see what might be happening ... whether it be an ad that's not speaking to searchers anymore, increased competition, etc.
Does anybody have a list of metrics to look at when diagnosing a list like this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you launch a paid search campaign with 'Exact Match' only keywords
Hi Mozzers, I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns. Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for. Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group. Let me know your thoughts... Thanks!
Paid Search Marketing | | Zoope1 -
Adwords - Mobile Checkbox
Hi Everyone, I am looking to optimize my adwords campaigns and have been pondering how to handle the checkbox for "Mobile" on the standard Text Ads. (My ecommerce website is fully responsive.) If i want to create 1 Ad for each ad group and have that ad displayed on desktops as well as mobile devices, should i be checking the "Mobile" checkbox? Is it best practice to create 2 ads per ad group that are identical except have 1 with Mobile checked and 1 without? Please let me know how you guys typically set this up. Thanks
Paid Search Marketing | | Prime850 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Branded & Non-Branded Keywords
Dear experts, I've setup my Branded & Non-Branded keywords in my website campaign for KanaryLuxuryWatches.com But I feel that this is not enough, I need SEOMOZ to extract the powerful and most important keywords for me then analyze it. How this can be done then? Regards, Kanary
Paid Search Marketing | | kanary0 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Adwords "Display Network" tab buggy?
Anyone else notice the new Display Network tab in Google Adwords is buggier than a cheap NY motel bed? Everytime I load it in firefox I end up twiddling my thumbs for several minutes before hard closing the program. Very frustrating morning... In case anyone else is feeling this pain, I just tried it in opera and it finally loaded ok.
Paid Search Marketing | | AdoptionHelp0 -
Adwords and Analytics figures not matching up
We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-0