I'm starting an internet marketing company along with a newspaper company
-
I'm starting a project for a newspaper company where I just started working as the in-house SEO. I'll have ownership along with the newspaper for this new internet marketing company and could use some advice.Should I build our new site on the newspapers domain with good pr already or start a fresh site from square one. I'm trying to weigh out the pro's and cons and I'm still undecided.This news company has been around since the 50's and the trust is there. But just one sticky situation with an uneducated client could hurt the reputation of the newspaper.Your thoughts please!
-
This may be a situation where it is worth your money to hire a consultant and use an NDA and get some professional advice. We have a list of recommended companies in the footer that can be a place to start looking.
-
Best of luck, counselor.
-
I rather not disclose the site name but page rank 4 and domain authority of 51. I hope you understand why I'm not dropping the site name because if we end up going the new brand direction I would hate to put this out.In terms of reputation, I'm talking worse case scenario. I have clients that do great things for their customers but you can't please everyone and one someone has a bad day they get on a review platform and vent.
-
You're asking a very general question without specific disclosures. To which site are you referring/talking about? There isn't any implied trust between a new domain based on old media, that I know. If people recognize the brand, that's fine.
In regard to reputation, don't do things that make people angry.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years. However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
Local SEO | | NEWCHOPPER
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms I would hate to see our positions and ranking fall because of this change. Thanks CATDI PRINTING0 -
To Keep My Company's CO.UK Page Or Redirect It...
Hi Moz'ers - I have a question... Just to set the stage, we're a small recruiting firm, with an even smaller marketing department. I'm essentially a one man wrecking crew and don't have a ton of extra time. That being said, I know that page rank (and local office rank) are critical to our inbound lead generation, so I'm willing to invest some of my time into doing it right. The issue I'm having is ranking high as a local business in Austin, New York, San Francisco, and London, UK (to name a few). So far I've solved this through building dedicated subpages on our .com site and link building key word anchor text towards those pages. The only page that's not really gaining traction is our London page. So I decided to clone (most of) the site, tweak the text (to try and avoid dup text), and try and get that page to rank. I'm also having it hosted on a local server, have it using a local domain address suffix (co.uk), using local hreflang (on our .com site), created dedicated web 2.0 sites, and done my best to do some link building. The problem I'm facing is crapy local ranking, and limited bandwidth to maintain two sites. Should I: A) Scrap the co.uk site and focus on the .com (and subpages)
Local SEO | | bettsrecruiting
B) Keep the co.uk domain, and just redirect the URL to our .com page
C) Keep the co.uk domain, send all links from the home page to the relevant page on our .com page, and set up 301 redirects for all other relevant pages.
D) Hire someone to clean up, rewrite, and upkeep the co.uk site because it has the most SEO value in the long run and is the only way I'm going to be able to rank locally in London. What are your thoughts? Thanks in advance! Tim Our European Site - http://bettsrecruiting.co.uk/
Our US Site - http://bettsrecruiting.com/0 -
Separating facebook pages for 2 separate but similar companies
I am currently working with a payroll company that has two separate businesses. Payroll services and Time and Attendance services. Currently the client has 1 facebook page with about 50 likes that caters for both companies. My question is.... Should I separate the payroll and time and attendance companies and create 2 separate facebook pages, or since the businesses are so close together, we could use the one page to promote both businesses. We also have a similar issue with LinkedIn company pages. What do you guys think? Separate pages or combine pages? Currently there are 2 separate websites for each companies services.
Local SEO | | donsilvernail0 -
Handling redirects when 2 companies merge
I am working with 2 local businesses that are joining forces to create 1, new business. Both individually hold consistent position 1 and 2 in Google for the majority of their chosen terms. However, the merger will see a new brand name and therefore a fresh out of the box domain. I have suggested setting up a partition on the hosting for both old URLS. All that will be hosted there would be .htaccess files with 301s to the like-for-like pages on the brand new domain / website. This will obviously also aid UX. However, is this overkill? I personally think not... but would a domain level 301 redirect work just as well from preserving / passing on any authority to the new URL.
Local SEO | | AbsoluteDesign1 -
My First SEO strategy - What's next?
I have recently embarked on an SEO strategy for my website. I've done a lot of reading and researching here on Moz and on search engine land and have got a good idea of how to build a basic SEO strategy. My own expertise is in PPC, so keyword strategy came easy to me. I rebuilt my website and focused on the on page SEO with every single page, this has brought really great results - instantly. For some of my chosen keywords I have gone from not being ranked to being on Google's first page - within a couple of days of my new website going live, for other's I've gone from being outside the top 50 to being ranked in the top 50, so my on page SEO has really strengthened my position and I now understand how important it is as a ranking factor. I've also started to create content on a regular basis with 2 or 3 new blogs being uploaded each week, the blogs are based around my businesses main target market's - PPC, Web design, digital marketing etc. These blogs have a lot of links out to good websites, EG "to learn about adwords check out the adwords fundamentals course on lynda.com" and useful info like that. I also signed up to whitespark for citation idea's so have started adding my site to all relevant directory suggestions that it gives me. So my question is this, after seeing great early results because of my on page SEO, what are my next steps to increase my rankings? And more specifically how do I use Moz to help increase my ranking? During the week, I've started using Open site explorer to find my competitors backlinks, should I now spend my time trawling through these links to find opportunities to add links for my website where I can. Is this a good thing to be doing at this stage? Anything else that I should be doing now to capitalise on my early results please let me know what it is and please tell me how to take full advantage of Moz to gain a better ranking. I appreciate all insight!
Local SEO | | michealbren0 -
Two Companies Same Address
A client has two businesses running from the same address. Both businesses will operate out of Unit 1. Would it be safe to go for Unit 1 and Unit 1A. Will that distinction be enough for Google local and has anyone had any specific experience with this issue?
Local SEO | | MickEdwards0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
How can you perform productive local SEO when the company is moving?
I'm working with a brick and mortar store that is planning to move to a new location in a few months. All the citation information is going to have to be updated. Is there anything productive you can do in the interim to help their rankings when you know you'll be facing an update of all their citations?
Local SEO | | cakelady0