How to Interpret Rankings Decline

[theLotter]

My website operates in 14 languages, and overall we have not seen a decrease in traffic (hard to measure because we are very vulnerable to external factors)

I started using AWR about a month ago and in that time have seen the following changes in my visibility for some of my major markets:  Nothing major in either direction, but any advice of how to delve deeper to find an explanation for the markets that are decreasing?

UK: 15% ->13%

RU: 25 -> 26%

AU: 25% -> 21%

DE: 18% - 19%

ES: 11% -> 10%

SE: 42% -> 44%

[JaneCopland]

Hi Sara,

Following up on this one - has there been a real drop in rankings that you have verified?

[rishil]

Have you manually verified drop in rankings where visibility is shown down in AWR?

[theLotter]

I have all that set up, but it's not major enough to tell me anything because my industry is so affected by the market and fluctuates according to external factors.

[rishil]

Have you broken down your analytics by the same regions?

Do you have GWMT set up? If you do, then you can also check GWMT impressions by region to see if there is a real dip.

There are other tools in the market that may look at your visibility better, but without looking at the site, there could be a host of situations.