Alexa Rank and Sem Rush Rank

[unikey]

Just wondering if these rankings even matter? One will go up while the other goes down.. and the Alexa ranking doesn't seem to follow any rhyme or reason in relation to the data I see in Google analytics. Anyone else using these tools? Is one a better indicator of a websites health than the other or should we scrap both from our reports?

[WilliamKammer]

No single indicator is going to give you a score that can accurately tell you what you want to know about a website. It's good to pull in multiple scores like this to compare. If they seem consistent with each other, the scores are likely more trustworthy. If they are not, determine why not, sometimes it's because one tool is picking up something that another is not.

Here's a list of a few of the scores I use:

• MOZ Authority (page and domain)

• Alexa (yes, it matters, it's just reading different metrics than the others).

• Google PageRank (just one indicator, not the end-all be-all of scores)

• There are plenty of others as well, each scoring according to different metrics, which makes them all of value in some way.