Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you change the 6 links under your website in Google?
-
Hello everyone,
I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean).
How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me!
Thanks!
-
Hi,
There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.
That said, if I were looking at this myself, I would include the following:
- Clean internal linking structure with good anchor text
- Correctly code your links to ensure they can be fully spidered
- Links to your desired pages
- Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
- Unique page content that is no duplicated anywhere else
- Unique and appropriate page titles and descriptions
There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.
-Andy
-
You can demote sitelinks so that they are less likely to appear but Google displays the pages that it considers to be most relevant to the searcher. Use the Mozbar to have a look at what the PA of the pages displayed are compared to the ones you want to display. You may need to have a look at your internal linking structure to improve the authority of the pages you want to display.
-
Ok, I've just found it in Webmaster Tools under Sitelinks! However, have just seen that you can't change the links to promote what you want....this is all automatically pulled in. Does anyone know any tips to get Google to pull in the ones you want?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Report A SEO Agency to Google
Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.
White Hat / Black Hat SEO | | Halmblogmusic0 -
Too many dofollow links = penalty?
Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone. So I have a few questions: 1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing? 2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%? Thank you!
White Hat / Black Hat SEO | | NathalieBr0 -
Pinging Links
Interested to know if anybody still uses the strategy of pinging links to make sure they get indexed, there are a number of sites out there which offer it. Is it considered dangerous/spamy?
White Hat / Black Hat SEO | | seoman100 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
Forcing Google to Crawl a Backlink URL
I was surprised that I couldn't find much info on this topic, considering that Googlebot must crawl a backlink url in order to process a disavow request (ie Penguin recovery and reconsideration requests). My trouble is that we recently received a great backlink from a buried page on a .gov domain and the page has yet to be crawled after 4 months. What is the best way to nudge Googlebot into crawling the url and discovering our link?
White Hat / Black Hat SEO | | Choice0 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
Website not listing in google - screaming frog shows 500 error? What could the issue be?
Hey, http://www.interconnect.org.uk/ - the site seems to load fine, but for some reason the site is not getting indexed. I tried running the site on screaming frog, and it gives a 500 error code, which suggests it can't access the site? I'm guessing this is the same problem google is having, do you have any ideas as to why this may be and how I can rectify this? Thanks, Andrew
White Hat / Black Hat SEO | | Heehaw0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0