How do you change the 6 links under your website in Google?
-
Hello everyone,
I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean).
How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me!
Thanks!
-
Hi,
There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.
That said, if I were looking at this myself, I would include the following:
- Clean internal linking structure with good anchor text
- Correctly code your links to ensure they can be fully spidered
- Links to your desired pages
- Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
- Unique page content that is no duplicated anywhere else
- Unique and appropriate page titles and descriptions
There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.
-Andy
-
You can demote sitelinks so that they are less likely to appear but Google displays the pages that it considers to be most relevant to the searcher. Use the Mozbar to have a look at what the PA of the pages displayed are compared to the ones you want to display. You may need to have a look at your internal linking structure to improve the authority of the pages you want to display.
-
Ok, I've just found it in Webmaster Tools under Sitelinks! However, have just seen that you can't change the links to promote what you want....this is all automatically pulled in. Does anyone know any tips to get Google to pull in the ones you want?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to remove a large amount of links from spam sites. SEO company says we will lose a lot of link juice?
Hi, We have a lot of links that have a spam score above 30% and 60%. I don't know if someone has spammed our website. However our SEO company has said we should remove these carefully over a period of 3 months while they add new good links. I don't quite trust this advice. Are they trying to get more business?? They have put doubt in our mind. Can anyone please shed any light on this?? Thank you
White Hat / Black Hat SEO | | YvonneDupree0 -
Got Google Manual penalty full Spam on my website
Here are Moz Metrics: http://prntscr.com/as3fp6 Site Url: www.financialprospect.com DA- 40 PA- 48 Spam Score - 0 RD- 68 Links No Loss in Backlink Profile I think my site is having much more spun content so can you suggest me the ways to re-index my site? How can i get my site back to google? Can you suggest any tool which give number of links already spun and then we may delete those posts. Looking for positive reply...!!!
White Hat / Black Hat SEO | | morisshibu1 -
Getting Spam Links
Hi There, I am planning to Disavow one spam domain but when check Google cache it shows my client domain name. So if I disavow this spam domain which link Google considered? Please help me. Thanks Satla
White Hat / Black Hat SEO | | TrulyTravel0 -
Google Finance Filled with Spam
Not sure if anyone else does anything with Google Finance. In the last few months, I have been noticing a lot of spam sites filling the search results in Google "ticker pages". In this example you can see 4 or the 5 top results are from the same blog network with spun low quality content.
White Hat / Black Hat SEO | | SuperMikeLewis0 -
How to stop links from sites that have plagurized my blogs
I have been hit hard by Penguin 2.0. My webmaster explains that I have many links to my articles (a medical website with quality content) from "bad sites." These sites publish my articles with my name and link to my site and it appears I have posted my articles on their site although I have not posted them-theses sites have copied and pasted my articles. Is there a way to prevent sites from posting my content on their site with links to my site?
White Hat / Black Hat SEO | | wianno1681 -
Bad link backs out of my control
I have a big concern with my website. Recently I have been combing through the back links that I have been able to find associated with my web domain. Almost half of the links- 52 links- are from kinder-host. They are from what looks like could be valid sources, like babies-r-is.com/kinder-host.com or babies.kinder-host.com/page/6 etc. but they are junk. Some of these links are from articles I've written that are ripped off and placed on these websites along with my links. Some of the sites I can't even find the link but its there somewhere. Another 40 of the links are from attracta.com and although I can tell I have links on there to my website as well, I don't even see the link on the page and it is not related to my website. It's another junk site. So, I have bad link backs and no control over it. My understanding is this is potentially very harmful to my website! What can I do about it?
White Hat / Black Hat SEO | | JAGA0 -
Forum Ping Back Links
Hi all, This will probably be a fairly simple question, however I'm unsure of the correct terminology to get a good answer via search. Some of my competitors have links in the comment section of highly respected websites, example of one occurrence on the mighty Wired: http://www.wired.com/bodyhack/2007/07/good-green/ Since Panda and Penguin I know Google has attempted to disregard any sort of link juice from such comment/forum spam - is this the case with comment links in sites such as Wired, as above? I'd like to hear that such comment spam actually harms the ranking of competitor sites..is there any truth to this also? I want to avoid all sorts of spammy approaches to SEO such as this - I've always been an ethical marketer, and would rather not stoop to these levels...but if they work and there is no chance of ranking penalisation.. Thanks for your time, dudes!
White Hat / Black Hat SEO | | paj19790 -
What to do when majority of results have shady links?
So I am doing my back link research for the hosting industry and I am running across two different types of link schemes that make it hard to compete with straight white hat techniques. I am determined to keep our efforts white hat to retain long term value, but at the same time I am constantly tempted to slowly add links in the more grey ways. So here are some of the common practices I see a lot of (e.g. 8 of the top 10 sites for top terms use these). Link Buying/Article Links - You know this one well, their link profile has a 10:1 ratio of keyword links compared to brand name links, and the majority of those keyword links are on nonsensical blogs, or on related "tech" sites but obviously labeled as paid links. - I don't like this much, and have even reported some of these. "Hosted by" - So the majority of hosting companies out there have pre-built collections of templates for wordpress, joomla, and other CMS systems, and they have taken the extra step of putting "Server Hosting by XXXXXX" in the footer of those templates. This leads to thousands of small sites being hosted with the keyword backlinks. While I understand this, at the same time I would hope they wouldn't get credit for links all coming back from IPs that they own. While they aren't creating these sites they know the majority of users won't change the template (or know how to). Lastly there are some "Link to us and get discounts" programs going on with customers as well. So, seeing the linking setup this way, would you try to report each instance you see to Google? If so do you think they would really change anything considering how rampant it is among the results? Lets hear some opinions! In the mean time I am going to go work on my awesome content, press releases, and cross-company promotional campaigns ;).
White Hat / Black Hat SEO | | SL_SEM0