Internal link text

[mrcsleonard]

Hi

With internal links, should I make sure to always use the same anchor text im trying to rank the page for?

For example im having a tidy up and have realised im linking to the same page in multiple blog posts using different anchor text.

Whats the rule of thumb here?

Thanks

Chris

[strokesinteriors]

Exactly, it depends as per the content & structure of the page and website. Make it sure, whatever you are doing should be for humans not search engines. Best practice is, you can use combinations of anchor texts, like exact keywords as anchor texts + long phrases having your targeted keyword.

[David-Kley]

It really depends what you are trying to accomplish, and there are two ways to look at it.

The first way to view it would be, yes, technically speaking you want the search engine to see what page you are about to send the user to. I would imagine your anchor text matches the URL and keywords used on the page?

Second, depending upon how your site is structured, the audience will react different ways to visiting the links. If you are referencing a subject matter, I would use a more general form of anchor text. EXAMPLE: "You can view the FULL ARTICLE here" The "full article" text being the link to your other page. If it is in the nature of navigation, I would use exact match text to the page URL or title, because its clear to the user what is about to happen. Promoting interaction on your site and increasing on page time by intriguing your users can also have a positive effect on traffic. Remember, build your site around users, not search engines. Use whatever method allows users to navigate your site the easiest.

[evan89]

Hey Chris,

I saw this Q&A post a while ago that addresses this issue. Peter answers it quite well here: http://moz.com/community/q/internal-linking-anchor-text

Hope this helps!