Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Urgent Help - Ecommerce URL best practice for SEO

Intermediate & Advanced SEO

588

WayneRooney last edited by

Guys i need some urgent help here as we need to get this sorted out soon.

We have a page similar to wayfair shop the look: www.wayfair.com/Shop-The-Look/

What are the best practices for URL structure if we applies 2-3 filters? Is wayfair style good for SEO?

FYI: We create our crawlable, link friendly AJAX website using pushstate() but unsure of the structure for this case.

We followed http://moz.com/blog/create-crawlable-link-friendly-ajax-websites-using-pushstate advice.
1 Reply Last reply
Reply Quote 0
JaneCopland last edited by

Hi Edmond,

Can you elaborate on what you mean by "2 - 3 filters" please? Do you mean something like choosing "bathroom" under "Space" and ending up with a URL like http://www.wayfair.com/Shop-The-Look/Bathroom/space?

Thanks,

Jane
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

URL Structure & Best Practice when Facing 4+ Sub-levels

Hi. I've spent the last day fiddling with the setup of a new URL structure for a site, and I can't "pull the trigger" on it. Example: - domain.com/games/type-of-game/provider-name/name-of-game/ Specific example: - arcade.com/games/pinball/deckerballs/starshooter2k/ The example is a good description of the content that I have to organize. The aim is to a) define url structure, b) facilitate good ux, **c) **create a good starting point for content marketing and SEO, avoiding multiple / stuffing keywords in urls'. The problem? Not all providers have the same type of game. Meaning, that once I get past the /type-of-game/, I must write a new category / page / content for /provider-name/. No matter how I switch the different "sub-levels" around in the url, at one point, the provider-name doesn't fit as its in need of new content, multiple times. The solution? I can skip "provider-name". The caveat though is that I lose out on ranking for provider keywords as I don't have a cornerstone content page for them. Question: Using the URL structure as outlined above in WordPress, would you A) go with "Pages", or B) use "Posts"
Intermediate & Advanced SEO | | Dan-Louis

0
DO outbound links to manufacture specs, pdfs help or hurt SEO?

I am creating an e-commerce site. All the products have product certification documents/images, PDF docs for instructions, manufacture specs, etc. Should I host all this content or simply link to the original documents and content? What is the best for SEO? Thank you,
Intermediate & Advanced SEO | | Jamesmcd03

0
Best Practices for Creating Back Links from "Thought Leader" Content

What is the best way to use articles from a "thought leader" to build high-quality links to my website? I have heard that it is possible to pay bloggers to post business articles that link back to a website. That assuming these blogs have domain authority this is a good technique to improve ranking. Is this in fact true, and if so where would I find blogs to post our content. The purpose would be to promote real estate brokerage website. Any suggestions? Is this possible, advisable, best use of quality content? Alternatively, where else can we post engaging content to create links back to our site? Social media? The nature of the content would be such topics as how to find the best value in Manhattan office of loft space rentals, etcera. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan1

0
Help With This Page

This is page - http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ - is the most important one to my business, and I can't seem to get it to rank higher. It has the second highest authority and links, second only to my homepage (though none are all that impressive) but it is just buried in the SERPs. Granted, I know Tampa Personal Injury Attorney is the hardest keyword for us to rank for, but there must be some way to improve this. I know getting high quality links is an appropriate answer, but I'm looking for anything I can do solely on my end to improve it. However, if anyone has some ways to make the page more linkable, I'm all ears! Please, if you have a second to take a look, I'd appreciate any and all feedback. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup

0
I'm having an exteremly hard time with SERPs despite my best efforts. Can someone help?

My site is www.drupalgeeks.org Our traffic is going up but our SERPS are not. We simply don't rank for any of our targeted keywords. I have covered nearly every white hat SEO strategy possible. Our site has a great social presence (Facebook, Twitter, LinkedIn, Pinterest), we write blogs regularly, and even guest blog. We have a YouTube channel, an RSS feed. We've cleaned up page speed times, set 301 redirects, checked for duplicate content. We use Bing and Google webmaster tools and have submitted a sitemap. We are indexed and webmaster tools see our keywords as relevant in our content. We have a robots.txt file configured properly. The only thing I can think of is that our services pages also display (as a truncated summary) on our homepage. Could this be considered duplicate content, and is this causing a problem? Is there anything else we can do? Or are we missing something vital? We thank you in advance for your help! Candice
Intermediate & Advanced SEO | | candylotus

0
Is there any negative SEO effect of having comma's in URL's?

Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO

0
Keyword Targeting Best Practices??

What is the best way to target a specific keyword? I rank well for several of my keywords but want to do better on others. How do I go about doing this?
Intermediate & Advanced SEO | | bronxpad

0
What is the best permalink structure for SEO?

Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman

0