Keyword Dificulty and SERP Analysis question.
-
When researching on the Keyword Difficulty tool i have a question of the meaning of local and global. is local my area, city, zip code or what? and global is meaning of state or whole US?
-
Hi,
Local Search Volume refers to the estimated amount of search traffic for the given term in the country-specific version of Google that you selected (Ex. Google.ca).
Global Search Volume refers to the estimated amount of search traffic for the given term in all of Google's country-specific search portals. (Ex. Google.com, Google.ca, and all other country-specific versions of Google).I hope this helps, have a great weekend!
Steffany
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Explorer - Unable to complete searches for data?
Hey guys, I'm in the process of completing some keyword research using Keyword Explorer but every time I complete a search I'm told that explorer is unable to perform the search at this time and that I should refresh the page, or search with a new query. Is anyone else having this issue/had this problem in the past?
Moz Bar | | daniel-brooks0 -
Moz on-page grader can't see keyword in H1
Hi, Trying to do grade for whatiswhere.com, keyword 'poi search'. The tool can't see keyword in h1, but It is there. Could you please check what is the problem? Thank you, Andrei.
Moz Bar | | Anazar_20010 -
KW Explorer is Working to Disambiguate Keywords Google Merges Together
Hey gang, Russ Jones from Moz has been doing a ton of heavy lifting work to try to get around the new problem posed by Google AdWords recent change to merged-keyword volume data. But, we're fighting back against this obfuscation in Keyword Explorer. I'm sharing two emails (slightly edited) from Russ about what we're doing here: Introduction to the Problem: Google Adwords Keyword Planner is the primary source for keyword search volume (how often a keyword is searched monthly on Google) for much of the search marketing industry. While Google has grouped together highly-similar terms for a while (especially misspellings), in June of 2016 they dramatically increased this keyword-grouping. This means similar phrases like "keyword rank", "keyword ranking" and "keyword rankings" would all be reported as having the same, combined search volume, rather than their individual search volumes. If you were to take Google's numbers at face value, you might think there are 3,000 searches per month for these 3 terms, when in reality there is only 1,000, divided amongst the 3 terms. How we are addressing it: Moz's Keyword Explorer uses a blend of data sources, not just Keyword Planner, to build our volume metrics. This gives us a distinct advantage in that we can adjust the volume of words that deviate dramatically in one data set verses another. Take for example the phrases "keyword rank", "keyword ranking", and "keyword rankings". While Google Keyword Planner might report all of these as having 1,000 searches per month, Moz Keyword Explorer can detect that these numbers are significantly higher than what our models would predict given our other data sets. We can then adjust the volume accordingly. Moreover, given our huge keyword data set, we can also identify grouped phrases (like these 3) and divide the volume proportionally to what we see in our other data sets. Thus, we address the grouping problem from multiple directions. Here's email #2 from Russ, detailing more of how we're attacking this: I have been working pretty much non-stop on this keyword volume disambiguation problem (finding the real search volume of individual keywords when Google clumps several together). I think I have settled on a pretty good solution and am working on getting it all in. For example... Google Keyword Volume for the phrases "briefcase for women" and "briefcases for women" are both at 3600 because they have been lumped together. My disambiguation script says the singular (briefcase for women) should be 2731 and the plural should be 869. Google Trends roughly agrees with this, showing that the singular is searched more than 2x the plural: https://www.google.com/trends/explore#q=briefcase%20for%20women%2C%20briefcases%20for%20women&cmpt=q&tz=Etc%2FGMT%2B4 Basically, Keyword Explorer should already be providing some more accurate/segmented numbers than AdWords, and in the future, we'll get even better thanks to our clickstream data and our evolving models. Any questions, let us know!
Moz Bar | | randfish15 -
Is Keyword Explorer now providing search volume by country?
I think Keyword Explorer was only providing search volume data for the US (whereas difficulty and opportunity were available at a country level) but recently I've started to see differences between the US volume data and the UK (see examples attached). Does this mean Keyword Explorer is now providing accurate volume data for the UK and other countries? DEIKsVJ 5kels
Moz Bar | | A_Q0 -
Is Keyword Difficulty tool algorithm changed ?
I'm very confused about this. From today, I realized that your algorithm for this tool changed. For example, I have search KC for this keyword before: suitcases for kids has KC is 23. But today I checked it again and it's 43. How can I deal with this new data? Is KC is good for determine that a keyword is easy to rank for ?
Moz Bar | | trungbq060 -
Serp analysis stuck in pending for days
Hi guys, a bunch of my keywords are stuck in the keyword analysis tool for many days now. What should I do?
Moz Bar | | Rajaindiain0 -
I'm checking keyword difficulty for two different sites. Would love to view the results by site instead of just one large list. Is that possible? Or would it just be easier to keep the lists separate in Excel and just import when I want an updated report?
I have keyword lists for two sites. Is there a way to label them in the keyword difficulty tool (List A, List B) so I can just view results for a particular site? Or do I need to run the report with List A, export results, delete those keywords, then run the report for List B?
Moz Bar | | JohnNovakLV0 -
How do you feel when Moz marks one of your questions as "answered?"
Hi everyone, This is not meant to be snarky at all, so I just want to preface my question with that. So, since the new re-branded Moz rolled out last year, I'm sure many of you have noticed that if you ask a question and it is answered by a Moz associate, your question is marked as "answered." I'm sorry, but I don't like this. Here's why, I'm the one who asked the question. I should be the one who determines if the answer was adequate for me, or if it didn't sufficiently answer my question. This is particularly true when my question doesn't have to do with a customer service issue or a Moz tool question. If I ask a question about SEO, Content, CRO, marketing or any other subject, I feel like it should be me and only me who determines whether or not I feel like my question is answered. In addition to this, Moz is actually depriving themselves of useful UGC by shutting down questions in this way. How? Because when the rest of us who frequent the Q & A see a question that's already been marked as "answered" we tend not to open it, read it and respond, because we think that person has already gotten what they needed....when in fact, it could be that a Moz associate has jumped in and marked their question as answered when it really wasn't. Consequently, we all miss out. I propose/move that Moz associates can only mark questions as "answered" when they pertain directly to Q & A about Moz tools, service and support. All other questions must be marked as "answered" only by the asker or closed as "answered" after they have been dormant for 6 months or more. Can I get a second (motion) ?
Moz Bar | | danatanseo4