Local Optimisation without Local Pages?
-
What is the best and latest technique to optimise a website target lots of multiple local areas - I have a site where we want to target 10-15 local areas - at the moment the content mentions the local areas but not all of them as I felt it was going to turn into a list or keyword stuffing.I still see sites creating individual pages for each local area and including the areas in the url - the client wants to try and resist this as they do not want a lot of "bullsh*t" pages - (there exact words). What are the latest techniques or options? What have people tried and been successful with or equally failed with?
-
Hi Freshfireone,
I would recommend that you identify the client's business model on this post and then look at the suggestions for how that business model can best proceed:
http://moz.com/blog/local-landing-pages-guide
If you have more questions after you take a gander at that, please ask away!
-
They are great ideas! The problem is the clients do not have premises they work in clients houses so do not have an office or there address on the site.
I love the directions from idea - great idea! Thanks but as I say not suitable for all clients so still looking for ideas.
-
- Get relevant links from sites that are related to those areas
- Write a paragraph about each area on the page that include the name & zip
Its tough though, because you are essentially trying to optimize for 15 keywords/locations on one page.
I've had success with creating "Directions from" pages - 1 for each location/area. I'd talk about the general area (specific problems that area may have), say if we have worked with any clients in the area (and give a testimonial if you have one), and give directions in laymen terms + an embedded map. Maybe your client wouldn't consider these "bullshit"?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 2 Locations
Hi SEO pros, If I'm undertaking SEO for a company which has a single website (no location specific pages) and 2 office locations I'm curious on a couple of points: 1. Obviously setting up 2 locations in GMB is a must, but in terms of citation building is it just a case of needing to input 2 citations into every directory (one for each address) 2. Link building - assuming this doesn't change much from when you're ranking for one location? 3. Schema markup - Do i need to create 2 x local business schema and input both into the headers? 4. On-page SEO - trying to rank for 2 locations I'm assuming is much more difficult as you can't optimise both location keywords throughout the site - does anyone know a way around this?
Local Listings | | Jack11661 -
Website showing #1 in Local search, disappeared from Organic search - previously #1?
We manage a website santamaryflorist.com - a local Ohio florist. She is #1 ranked on Google Local results (and also on Yahoo and Bing). The site's homepage was previously #1 ranked for Organic but has disappeared from Organic ranking over the past few days. It shows occasionally as #1 in organic, like every few hours, but typically does not show. - Sub-pages are still showing on organic but not front page- Last week we had some issues with crawl errors but those seem to be resolved for several days (pages not available)_Why would the site be showing #1 in Local but only occasionally as the #1 result in organic but most of the time not showing in Organic results at all? _
Local Listings | | william20390 -
SEO best practices for store locator and local pages - 301 or not?
I have been struggling to answer this on my own and now throwing up for the Moz community for a life line. Our company has several location across 6 states. We have local pages that we are working to improve with better content. We also have a store locator that will list the stores but the pages are not the same. See below example. I can't help but feel like I am splitting juice and traffic that should be combined to one page for each location. Any ideas or advice on how we can best combine/funnel the traffic to one optimized page? Here is an example: State local page - http://www.jakesfireworks.com/michigan/ Locator page for state - http://www.jakesfireworks.com/locator/?state=MI City local page - http://www.jakesfireworks.com/michigan/grand_rapids City Locator page - http://www.jakesfireworks.com/locator/?id=183&state=MI
Local Listings | | devonkrusich0 -
Local Link Building Question: High DA Chambers vs Low PA Trade Groups
Hi all, We've been researching relevant, real organizations in our area that allow members to link their websites from the directory. I've basically got two buckets of prospects: Chambers of commerce type sites with more authority (DA ~40+) but less relevance to our niche (injury law) Bar associations with less authority (DA ~20) but super relevant. Assuming that they cost the same and covered the same geographic area, which links would you go after if you had to choose one or the other? Thanks in advance.
Local Listings | | LeeAbrahamson0 -
Is there any way to stop yahoo local from adding names to local listings?
I've been coming across many yahoo listings that have a "First Name, Last Name-Business Name" as the listing title including one that I came across that includes my name and my company's business. There's no reason why I should be listed on the listing. Yahoo, says that they pull data from other sources: Localeze ExpressUpdateUSA YP Yext But none of those sites have my name connected to them other than in the account information. Yahoo, doesn't seem to have a good way to fix their listings. I sent their customer support an email about it but I'm not expecting to get much out of it. Does anyone know of a good way to get around/fix this?
Local Listings | | spencerhjustice0 -
Help Understanding Localized Search Results/Ranks
I have a Moz campaign for duvalasphalt.com where I want to track a non-location specific keyword, then variations that include a location. For example, here are the rankings for a keyword and the 2 location variations. asphalt company (not in top 50) asphalt company jacksonville (ranked 6) jacksonville asphalt company (ranked 6) When I do a search for just "asphalt company," I see duvalasphalt.com ranked 11. Why does Moz not show an 11 rank? I understand Google tries to show me location specific results even if my search is not location specific. Is Moz's ranking crawler searching from a location where Google will not serve Jacksonville-related results? It would make sense, but how can I get Moz to capture the rankings that are important to my client? The rankings we want to see are the results made from in and around Jacksonville. Any help here is appreciated!
Local Listings | | ElykInnovation0 -
PO Box for a Local Client
I have a local client who is adamant about not publishing their address anywhere online. They are a local (regional) company, and work out of their home. I advised that PO boxes do not fill within "accurate guidelines" for Google Places (and moving forward any citation building is going to be tough). Any way to get around this besides buying a generic mailbox that isn't a PO Box? They feel putting their home address anywhere leaves them vulnerable to people showing up at their home, and considering the industry they are in, it is possible this could lead to negative confrontations and I understand their concern. Any ideas for me?
Local Listings | | cschwartzel0 -
G+ Local Business Page vs. Brand Page Problems
I'm struggling a bit with a Brand page vs. Local page on G+ and wondering if anyone here has had this same problem and found a solution.... This is related to a business that has a does have a physical address for a head admin office, but they provides a financial service to people across Canada over the phone. So although the business has an address and local phone number for admin purposes, it doesn't want people showing up at that address and definitely doesn't want to be considered a "Local" business. However, Google automatically creates the local listing in google maps, which the business has claimed but otherwise does not want to maintain. Instead the business has a Brand page on G+ (not local) which it has linked to the domain and actively maintains as their G+ business page. The trouble is, Google is associating showing the local listing as the rich snippet in in their organic result instead of the Brand page. Is there anything the company can do to further help Google associate the Brand G+ page with the website instead of the local listing? I already tried removing the link to the website from the local listing in hopes that would dis-associate it with the domain. That got rid of the rich snippet, but now the local listing shows up as a separate organic result just below the main company website, which is just as bad or maybe worse. To confirm, the website IS linked to the BRAND page using rel=publisher, and the brand page does have a verified link to the company domain. Thanks for the help!
Local Listings | | PlusROI1