Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
301 Redirects in subfolders
-
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
-
As I said before, if you are changing just the domain, then you can do the whole site in one redirect, but if you have a different page structure and thousands of pages, it would be a waste of time to do any pages that does not have a external link.
-
I'm with you Jane. It's not that much effort and it avoids any confusion or 404s.
-
Honestly, doing site-wide redirects can be very simple if done correctly in .htaccess, avoiding anyone (bot or browser) encountering 404s. Redirecting properly avoids a 404 bloat in Webmaster Tools, allowing the webmaster to identify "real" 404s and fix them as well. I'd go with redirecting anything you plan to move.
-
In this very rare case, they would get a 404, with a link to the home page.
to 301 every page in case it has a bookmark is a waste of effort
-
what if someone bookmarked a page that you changed the URL for? That page might not have any links but it can still receive traffic.
It is my recommendation that if one is doing a massive redirect that all pages should have a rule written for it. Why risk a 404?
-
Hi Matt,
If you 301 one URL to another, the majority of the metrics previously afforded to the old URL will be transferred to the new URL. Various evidence, some of it quite anecdotal, says that not all the authority passes from the old to the new, but it's certainly the best option you have if you want to change URLs.
If you are moving to a new domain, you can write a rule in your .htaccess file (if using an Apache server) or in your control panel (if using an IIS server) that transfers every URL to its new location. Even if URLs have no external links, this will simply direct any traffic to the old URLs to their new locations.
-
Because google will drop that url and crawl the new one by itself.
If all you are doing is changing domain then one 301 will do all anyhow.
but if you are 301'ing page by page, then just do the ones that have external links.
-
Alan, there is no value in redirecting pages without external links?
I am in the process of implementing a massive 301 redirect project as we are changing the URL structure of our site. Our site has been indexed fully by Google for quite some time but most pages do not have external links pointing to them. So if someone searches a KW that triggers a deep linked page, why would I not redirect that page to its new URL?
-
You can 301 any page to anywhere, that not a problem, but before you waste any time, only 301 the pages that have external links, there is no value in 301'ing pages unless they do.
-
As long as the url is accessible, it doesnt matter. You can redirect from a subfolder, or using root domain.
One thing to remember, make sure you redirect both www, and non-www versions. Are you using cpanel? It makes this a super easy process. If not, let me know, and I can supply you with some htaccess rules to get you started.
*Keep in mind, all link juice is not always transferred. Generally most will be passed through, but I just wanted to make you aware.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
How do you fix redirect chains and temporary redirects?
Hi, I have a lot of issues popping up with temporary redirects and redirect chains. I'm still confused as to what exactly redirect chains are and I don't know how to find where the "chains" are or how to fix them. I'm having two issues mainly:1. Temporary RedirectsI have around 100 pages on our www.twowayradiosfor.com website that are being flagged as temporary redirects. All of them have one thing in common: they are review pages (basically, when a customer clicks on the Review button to review a certain product, they are redirected to a review page for that product).URL Example: https://www.twowayradiosfor.com/reviewhelpful.asp?ProductCode=CLS1410-COMBO&ID=44&yes=noI went into our website and set any URL containing the following as noindex:/review.aspWill that fix the issue? If yes, will I also need to do that for any URL containing /reviewhelpful.asp?2. Redirect ChainsIt seems like basically every product page on my website has this issue (over 100 pages). Here's an example of one:https://www.twowayradiosfor.com/Motorola-CLS1110-p/cls1110.htmI don't see any broken links on this page or links that redirect to another page that redirects, etc. What is causing this? Is it something on my header bar that is redirecting (since that header bar appears on every page, maybe that is why this issue shows up on a lot of pages)?I am new to Moz and still trying to figure this stuff out. I really appreciate any help. Thanks, Sawyer
Technical SEO | | AllChargedUp0 -
What to do with old content after 301 redirect
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
Technical SEO | | LindsayE0 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
A script to automatically write 301 redirect rules to htaccess?
I was wondering if anyone could help provide some resources on how to automatically write 301 redirect rules to htaccess. Allow me to explain... I'm building a new website and the primary users are businesses. They have their own profile pages on the site. The URL is based off of their Company Name. In the event that they decided to change their name... reasons being, perhaps they mispelled it the first time, or they're removing LLC or adding Inc, I want to also change the URL and redirect the old URL to the new URL. Since the URL is based off of their Company Name, making a change to the company name would make a change to the URL. I know it doesn't have to work this way, but for our purpose this works best. In case the old URL had any links to it, I wanted to see if there was an way to automatically update an htaccess file with a 301 redirect from the old URL to the new one. Could anyone point me in the right direction of how to do this? Perhaps a sample script. I've done a lot of searches on Google and can't seem to find anything. e.g. Original:
Technical SEO | | bimmer540
Name: XYZ Widgets
URL: website.com/xyz-widgets New - business changes their company name in their profile:
Name: XYZ Widgets, Inc.
URL: website.com/xyz-widgets-inc Upon the user saving the changes in their profile, I'd like to write a 301 redirect to an htaccess file:
Redirect 301 /xyz-widgets http://www.website.com/xyz-widgets-inc I know how to manually write redirects and I've got a pretty smart web developer. We've just never triggered a script to automatically write to an htaccess file before. Is this possible? Any resources are appreciated. Any security risks? Thanks!0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
How to safely reduce the number of 301 redirects / should we be adding so many?
Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris
Technical SEO | | BaseKit0