301 Redirects in subfolders
-
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
-
As I said before, if you are changing just the domain, then you can do the whole site in one redirect, but if you have a different page structure and thousands of pages, it would be a waste of time to do any pages that does not have a external link.
-
I'm with you Jane. It's not that much effort and it avoids any confusion or 404s.
-
Honestly, doing site-wide redirects can be very simple if done correctly in .htaccess, avoiding anyone (bot or browser) encountering 404s. Redirecting properly avoids a 404 bloat in Webmaster Tools, allowing the webmaster to identify "real" 404s and fix them as well. I'd go with redirecting anything you plan to move.
-
In this very rare case, they would get a 404, with a link to the home page.
to 301 every page in case it has a bookmark is a waste of effort
-
what if someone bookmarked a page that you changed the URL for? That page might not have any links but it can still receive traffic.
It is my recommendation that if one is doing a massive redirect that all pages should have a rule written for it. Why risk a 404?
-
Hi Matt,
If you 301 one URL to another, the majority of the metrics previously afforded to the old URL will be transferred to the new URL. Various evidence, some of it quite anecdotal, says that not all the authority passes from the old to the new, but it's certainly the best option you have if you want to change URLs.
If you are moving to a new domain, you can write a rule in your .htaccess file (if using an Apache server) or in your control panel (if using an IIS server) that transfers every URL to its new location. Even if URLs have no external links, this will simply direct any traffic to the old URLs to their new locations.
-
Because google will drop that url and crawl the new one by itself.
If all you are doing is changing domain then one 301 will do all anyhow.
but if you are 301'ing page by page, then just do the ones that have external links.
-
Alan, there is no value in redirecting pages without external links?
I am in the process of implementing a massive 301 redirect project as we are changing the URL structure of our site. Our site has been indexed fully by Google for quite some time but most pages do not have external links pointing to them. So if someone searches a KW that triggers a deep linked page, why would I not redirect that page to its new URL?
-
You can 301 any page to anywhere, that not a problem, but before you waste any time, only 301 the pages that have external links, there is no value in 301'ing pages unless they do.
-
As long as the url is accessible, it doesnt matter. You can redirect from a subfolder, or using root domain.
One thing to remember, make sure you redirect both www, and non-www versions. Are you using cpanel? It makes this a super easy process. If not, let me know, and I can supply you with some htaccess rules to get you started.
*Keep in mind, all link juice is not always transferred. Generally most will be passed through, but I just wanted to make you aware.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which better to rank with 40 DA domain redirect the domain 301
hello, which better to rank with 40 DA domain redirect the domain 301 to my website or host domain and create posts with my website link + if i do the 301 redirect the Crawl Errors of old 40 da domain will display on my new website or not+how much links can i get from one website pbn
Technical SEO | | cristophare79
+
which better get links for home page or postsbest regards ,0 -
301 Redirect Question
I am working with a website and I ran a Screaming Frog and noticed there are 4,600 301's on the website (www.srishoes.com). It seems like the issue is between the www. and without it and they aren't working together. Is this something that the website provider should update and what type of impact might this have on the site? Thanks!
Technical SEO | | ReunionMarketing
Matt0 -
Is 301 redirect replacing or adding PA on a page ?
Hello Moz community, I am re-structuring information architecture on a website. The homepage targets keyword A
Technical SEO | | Sindicic_Alexis
There is a page /page-on-B/ that targets keyword B
There is also an older page /page-on-kinda-B/ that targets a keyword which is really close to B ( i think they should have been worked on the same page...) I want to re-optimise the homepage on keyword B because i know it is worth the effort. If i re-write the homepage to talk about B and do a 301 redirect of : /page-on-B/
/page-on-kinda-B/ to the homepage is it going to add page authority to the homepage ? is it the right way to proceed ?
Thanks for your support !0 -
Creating a Target URL For 301 Redirect in Wordpress
I am confused as to what to put in as the target URL. Is this just a new URL that I must create a name for? I am having trouble finding any answer for this on the internet, just more people asking the same question. I am finally realizing that all the information is found right here at SEOmoz to both learn and ask questions about.
Technical SEO | | lartinos0 -
Identifying a 301-redirect problem?
I was looking at the Search Engine Optimization reports for one of my clients in Google Analytics, and I saw that their two biggest landing pages are www.website.com and http://website.com. Does this mean that Google is serving both the 'www' and 'non-www' versions of the website, and thus harming the website's overall ranking? Thanks for any input!
Technical SEO | | williammarlow0 -
When is it safe to remove 301 redirects?
I have created over 500 301 redirects in my .htaccess file, some of them are more than 2 years old now. Should I delete them? I don't like seeing the "notices" number in crawl diagnostics so high 😞
Technical SEO | | danielshaw0 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
301 Redirect for homepage with language code
In my multilingual Magento store, I want to redirect the hompage URL with an added language code to the base URL. For example, I want to redirect http://www.mysite.com/tw/ to http://www.mysite.com/ which has the exact same content. Using a canonical URL will help with search engines, but I would just rather nip the problem in the butt by not showing http://www.mysite.com/tw/ to visitors in the first place. Problem is that I don't want (can't have) all /tw/ removed from URLs due to Magento limitations, so I just want to know how to redirect this single URL. Since rewrites are on, adding Redirect 301 /tw http://www.88kbbq.com would redirect all URLs with the /tw/ language code to ones without. Not an option. Hope folks can lend a hand here.
Technical SEO | | kwoolf0