Internal anchor text. Should we still use keywords?
-
I have a review site that has approximately 70 category pages.
I'd like to include a few of them (not all 70) in the footer of the page for easy navigation and to direct the crawlers to the best ones.
Is it advisable to use anchor text of "Category + reviews" or just leave it as "Category".
I certainly dont want it to be overoptimized, but I do think its a good usability cue, so I'd be surprised if it was against guidelines.
Any thoughts?
-
My personal guideline is to make it sound as natural as possible. William and Alan are correct, what you're doing isn't against any rules, and footer links don't hold up as much value - especially because their on the bottom of the page.
Maybe you could do a list that says something like:
See More Reviews:
Category XCategory Y
Category ZTo me, that doesn't sound spammy or clogged up at all. Also, just keep in mind that the more links you have on a page, the less page rank they carry onto other pages of your site.
-
It isn't against guidelines, but there are a few things you should know. Footer and sidebar links do not have as much value as in-body links. If you can naturally link (not try to shove anchor text in) to some of those categories in the main content of the main page, that would be ideal. If the anchor text isn't perfectly ideal, use alt and title tags to help indicate your focus. Hopefully your site structure is set up in a way that things can be navigated from the top nav, so you don't need to put in footer links for usability.
-
As long as your link text is relevant to the pages you should be fine.
But footer links are discounted buy search engines. and mostly missed by users. If you want those pages to rank I would be looking at putting the links further up the page.
Also linking to as many pages from the homepage as possible is a good thing, here is a good read about internal linking
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of subfolders for my casino directory
Been trying to find an answer to this for some time, so I hope someone can lend me a hand.. I've started building out my casino website Nerdybet, which will list regulated gaming vendors within each US state. A part of the idea is to create a high level web directory of legal betting sites. Now, say I want to list all legal casinos within a specific US state. What's the most search engine friendly way to build out the hierarchy? To clarify, this will be the main casino directory page: https://www.nerdybet.com/gambling-sites-directory Based on that, I can now pick either: a) Nerdybet.com/gambling-sites-directory/stateX
On-Page Optimization | | llevy
b)Nerdybet.com/stateX Which method would you say is best? And why so? Thank you.1 -
Stong Tags still useful in 2016
Hello, Are strong tags still beneficial in 2016? A few co-workers feel they look spammy on our site and that they are no longer really used by the search engines. However, we can't find any real significant info for no longer implementing them or saying they're outdated. Thanks!
On-Page Optimization | | STP_SEO0 -
Anchor Tag around a Div
Just Curious if this is an SEO No-No! I have set up the box to do some cool SEO transitions but am curious if I am loosing on a signifigant amount of internal linking considering anchor text or if Google recognizes the h2 as anchor text. Thanks. [ Article Title Article Synopsis Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.](internal-page.html)
On-Page Optimization | | Vspeed0 -
My Meta Description changes when i use different keyword in google search.
Hello everyone, I have a question for the community. I have a website with several articles and news that i manage. I set specific meta descriptions for every page but when i search in google it gives me back different meta descriptions depending on the keyword that i use to search. What i notice is that google looks in my page for the most relevant part of the text that combines with my keyword and gives me back that result. I thought that this only happen when i have an empty meta description. Anyone felt the same ? Best Ricardo www.meuportalfinanceiro.pt
On-Page Optimization | | Adclick0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0 -
Which method should I use for my URL structure?
I have an existing site that is currently utilizing a structure that is like this: http://www.mysite.com/Ohio/City-of-Cleveland-PRODUCT-NAME Should I restructure it like: http://www.mysite.com/Ohio/City-of-Cleveland/Product-Name We are doing very well with very specific searches already but are sometimes coming in 2nd and 3rd place. For example: If I search for CLEVELAND PRODUCT NAME I always come up in the top three and about 60% of the time I am #1. I want to make it better. We have only launched in 4 states but plan on launching an additional 4 states over the next few weeks and I want to make sure we are building things properly. Any feedback would be wonderful. As usual, thanks everyone!! -Alex
On-Page Optimization | | dbuckles0 -
Is anchor text link juice passed in internal links?
Let's say I have www.bobswidgets.com. If I have "widgets for sale in tuscon arizona' be the anchor text on an internal link on www.bobswidgets.com/page1 which goes to www.bobswidgets.com/page2 - does the value of the anchor text (widgets for sale in tuscon arizona) get passed internally? External links pass the value of the anchor text but do internal links?
On-Page Optimization | | qlkasdjfw0 -
Continuous variation of a keyword
Lords, on a site i have optimization job, a specific keyword, for over 5 months, ranging from 7 to +100 position. One day the keyword is there, beautiful on the first page, and another day disappear. I do not understand why this happens, someone has something happened? I can not stabilize it, and is one of the most important for this client. I live in tension, in the morning the first thing I do is search to see whether the keyword is. Obviously it did in the first 2 months, then relaxed as she always comes back : ) Anyone have any idea what might be happening?
On-Page Optimization | | j0a0vargas0