Help w/ Google Event tracking w/ new Universal analytics.js
-
I want to implement Google event tracking after my visitors complete an estimate form. The form provides them an approximate range of costs based on their widget and widget amount.
I have the php coding done, but I don't know JS and I need to send an event upon completion of the estimate form. However, all of Google's examples are button click events. How do I send the event upon completing a form if there is no separate landing page?
If I have my Google analytics code on the page as well, would simply adding the following the completed estimate code work?
-
I have my new site and tracking live online. However, I can't find in analytics where this would report to! Perhaps it's not reporting properly...
-
That was a snap! Thanks for the great instruction.
-
Go Into Analytics
Your Account -> Admin -> Property -> AdWords Linking
It is very important that you have access to the Analytics as a main user and Adwords in the same account
should be easy from there click the button and authorize
Just to be sure
Adwords -> Account -> The Cog Icon -> Account Settings -> Linked Accounts
You should see your Analytics account if not give it 24 hours and retry
-
I created successfully created a new conversion goal in Adwords and created my dynamic value per https://support.google.com/adwords/answer/1722054?hl=en
I can't find any official documentation on linking the conversions in Analytics and Adwords. All I found was this 2009 article that is possibly no longer relevant. http://www.seroundtable.com/archives/019997.html
Any guidance on linking the two is very appreciated
-
If Analytics is set up with AdWords it will show up. But they have to be linked. Once they are linked in the Conversions section of AdWords there will be Import from Analytics which you would have to do but then it would count conversions from PPC
-
These events won't show up in Adwords for your PPC manager. But the technique you're using is not really weird, it's essentially the best solution to send this kind of data still to Google Analytics.
-
Hah! Yep...I just figured I shouldn't post it publicly.
Is it ok that I am reporting dynamic values for the events? These aren't completed sales (or I'd use eCommerce tracking), but have the potential to turn into one.
Will these show up in adwords as well for our PPC manager?
Thanks again all
-
If you replace UA-XXXXXX-1 with your own tracking ID then yes it is!
-
Wow! A lot of quick responses. Thank you everyone This is the last item before we launch our new design, so I'm excited to get it done.
Ok, so I modified the everything to be a bit more appropriate for my site for further clarity and listed it within the new analytics.js code. If the estimate is completed I would display the code below. Is this correct?
-
I agree, allow me to rectify with an edit. I too noticed that after the fact and died a little inside
-
You're right! I was more frustrated by the fact that your snippet was wrong as it was missing a comma + the PHP statement is not the most clear way.
-
Martijn,
I see what you are trying to do but by giving the Label a changing value you then make tracking it more difficult. You would then have to specify in GA when creating the event that the label contains 'nav buttons' not the default equals to.
Also you do have 4 values to work with
ga('send',{ 'hitType':'event', // Required. 'eventCategory':'button', // Required. 'eventAction':'click', // Required. 'eventLabel':'nav buttons', 'eventValue':4 });
-
Sean did a good first try on how you could include this on your page, however the code is not correct and will break it. What you're trying to do is send an event, but you only have 3 values you could provide. Not 4 as in both Seans and your example. The correct code would be: ga('send', 'event','button','click','nav buttons '); in this case the value will be added to the label of an event.
Hope this helps!
-
This is the Event Tracking for onclick related events
onclick="ga('send', 'event','button','click','nav buttons',);"
you don't need to specify the javascript you just put the code in the coding for the button
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
Moving data between Google Analytics Properties
Last summer we setup another Google Analytics property for us with Universal Analytics and have been running this alongside the old Google Analtyics property. is there a way of exporting all the old data from the old property into the new Universal Analytics property?
Reporting & Analytics | | ese0 -
Strange Traffic / Viewed content in Analytics
Hi Im looking at the content viewed in December for a clients site and there's a high number of page views for some non-existent pages which received multiple hits eg. domain.com/dr-capability/ with 241 page views (54 unique page views) How can you have multiple page views (and many unique page views) for pages that don't exist ? Is it possible page is being generated automatically or something ? if so how come ? Any ideas as to whats causing this much appreciated ? All Best Dan ps - also many above average home page views
Reporting & Analytics | | Dan-Lawrence0 -
Showing significant visit in google analytics
Hello Everyone, I was checking GA account of my site and I have found there are few keywords have significant number of visits in GA. These keywords not ranking even in hundred(google SERPs).I am not understanding from where these visitors coming .Please help me out. I am attaching screenshot of those keyword.Last but not least when i check source of these keywords source are google. Thanks aScZ8WT.png
Reporting & Analytics | | Alick3000 -
Google Analytics Goal Funnel Visualization Issue
I've setup a goal funnel but am having an issue when I look at the funnel visualization. It doesn't appear to be recognizing the 1st step of the funnel that I've defined in the goal edit page. The "Property Listing page view" is located at /listings/xxx where xxx is the number of the property. Within the funnel, I've added /listings/*, but when I go to see the funnel visualization, I see 0 counts for this step (even though it clearly shows on the entrance page to the left "/listings/622, etc". I've attached a .pdf with a few images to help make this clearer. Any thoughts? CRD-Funnel.pdf
Reporting & Analytics | | chrisfree0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1 -
Mobile and Google Analytics
As my mobile numbers are going up in Google Analytics I'm trying to figure out what phone runs what browser. I see that 93% of mobile users have Safari which I believe is iPhone, iPad and iPods. There is a 6% usage of "Mozilla Compatible Agent". What cell phone would this be?
Reporting & Analytics | | LabadieAuto0 -
Track Google/Bing Shopping as Referrer
Is there a way to track Google & Bing Shopping referrals independent of standard Google/Bing tracking? It would be nice if we could see the difference between Google PPC, Google Organic & Google Shopping. I notice in analytics that we get some traffic from google/ppc, some from google/organic, some from google.com/referral (not sure what this is), and some from googlebase/cse (I know this is Google shopping, but I don't think it's tracking all shopping referral visits as this).
Reporting & Analytics | | JerDoggMckoy0