Does having landing page text beneath the products at the base of the page hinder SEO?
-
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV.
Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
-
Hey Karen, yeah I checked with the developer who laughed at the "line of code" but said yeah its something we could look into doing. Although I may not need to now as Panda 4.0 seems to have done the site a massive favour this morning
-
my agency uses a line of code that allows google crawl the text below products as if it were at the top of the page. if you have an in-house programmer, i would get them to write you a script that performs the same function. there is no way for there to always be text above the fold- we have one client who demands all text at the bottom of their website so this code is particularly important for them.
-
Google had a update sometime ago, to look at content above the fold. I think the idea was that many sites at the time were attacking hits with content below the fold and had only adds above the fold. so yes, you should have content above the fold. At least it is worth more.
-
I don't think it would directly have a negative impact on your SEO. Could it be seen as spammy, like it's just there for robots and not users, if a manual reviewer checked it out? It's possible. My personal preference is text at the top of the page, and a few sentences should be enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do non-canonical pages need to worry about things like Alt Text, H1 tags, etc?
Just wanted to confirm, if we have multiple similar pages, with all of their canonicals pointing towards the prime page, does it impact SEO rankings at all if the non-canonical pages were missing alt text from their images, or shared duplicate or multiple H1 tags? Basic SEO page construction stuff? I know some will hurt user CTR but wanted to make sure that SEO crawlers don't care about them even if indexed.
On-Page Optimization | | SimonZM2 -
SEO before products on ecommerce site
Our company plans to quickly launch an e-commerce site to sell religion themed banners (religionbanners.com). We'll have our products up on the site in about a week. Should I block Google from accessing the site during this period? Is there anything wrong with starting simple SEO tasks such as submitting the site map on Google Search Console prior to us having the products on the site?
On-Page Optimization | | art_litho0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
Nice looking ecommerce menus with featured product categories - bad for SEO due to duplicate content?
My ecommerce website has menus which contain 'featured product sub-categories'. These are shown alongside the other product sub-category links. Each 'featured product category' includes a link, an image (with link) and some text. All menu content is visible to search engines. These menus look nice and probably encourage CTR (not tested!) but are they bad for SEO?
On-Page Optimization | | Coraltoes771 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Duplicate Page Content on Empty Manufacturer Pages
I work for an internet retailer that specializes in pet supplies and medications. I was going through the Crawl Diagnostics for our website, and I saw in the Duplicate Page Content section that some of our manufacturer pages were getting flagged. The way our site is set up is that when products are discontinued we mark them as discontinued and use 301 redirects to redirect their URLs to other relevant products, brands, or our homepage. We do the same thing with brand and manufacturer pages if all of their products are discontinued. 90% of the time, this is a manual process. However, the other 10% of the time certain products come and go automatically as part of our inventory system with one of our fulfillment partners. This can sometimes create empty manufacturer pages. I can't redirect these empty pages because there's a chance that products will be brought back in stock and the page will be populated again. What can we do so that these pages won't get marked as duplicates while they're empty? Write unique short descriptions about the companies? Would the placement of these short descriptions matter--top of the page under the category name vs bottom of the page underneath where the products would go? The links in the left sidebar, top, and in the footer our part of our site architecture, so those are always going to be the same. To contrast, here's what a manufacturer page with products looks like: Thanks! http://www.vetdepot.com/littermaid-manufacturer.html
On-Page Optimization | | ElDude0 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0