Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best practice to separate paid from organic conversions in Google Analytics
-
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain).
- I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Google Analytics whose counter is increased every time the thank you page is reached.
This way I can track conversions with both AdWords and Analytics.
Is that correct?
Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account?
- I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form.
Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts?
- But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions?
Thank you very much for your advice.
DoMiSoL Rossini
- I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
-
Hi DoMiSol,
- I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct?
Yes, as long as you have added the Google Analytics tracking code to the "Thank you" page so you can track that specific goal.
Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account?
Linking your Analytics account with Adwords has a lot of benefits. The main reason to do so is to be able to see a more comprehensive view of your AdWords post/click activity such as:
- Bounce Rate: When someone sees only one page or triggers only one event.
- Avg. Session Duration: The average time someone stayed on your site.
- Pages/Session: The average number of pages viewed per session.
- % New Sessions: The estimated percentage of first-time sessions.
- Access to awesome Remarketing lists from Google Analytics
In terms of tracking AdWords conversions use one or the other, not both. Do not import any goals that you are already tracking through AdWords Conversion Tracking into AdWords, this can create double-counting and duplication, which would make your conversion data misleading and hard to interpret.
==================================
- I have another landing page with a form in the website, where I send users coming from organic search, so I set up a second goal in Analytics for the thank you page of this form.
Yes, you are simply tracking a new action from a different form.
Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts?
_In theory yes (as explained above). But I would not import your organic goals into Adwords, there is no reason to. _To make it simple, remember this:
- AdWords tool will track ONLY your AdWords conversions.
- Analytics will track conversions from ALL your channels: Bing, Social, Email etc. As long as you have the proper tracking & tags implemented in your URL's.
=================================
3) But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions?Yes, as long as you have auto-tagging enabled AND Adwords conversion tracking in the pages that you want to track. Google will track your PPC data separate from your organic - Google Adwords adds a "GCLID" (Google Click Identifier) to the Destination URL. This is a globally unique tracking parameter to pass information back and forth between Google AdWords and Google Analytics, this includes UTM parameters, click to conversion and cost data for your paid campaigns.
=================================
I hope this information is helpful.
Cheers,
~Barbara
- I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
-
You should be able to go to Goal Overview > Source / Medium and see where the user came from.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
301 Redirects and Google Shopping Feeds
I am moving my site from Volusion to Shopify. The domain remains the same but the URL paths are different. With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?
Paid Search Marketing | | vgusvg0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000 -
What are the best sources for finding competitor PPC spending by category?
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category? Thank you.
Paid Search Marketing | | JoeAmadon0