SEO for new product at the market
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Hi everyone,
Imagine you are a book store owner and there is a new book which is going to be released next month. What would you do to rank for queries such as:
- And the Mountains Echoed
- And the Mountains Echoed book
Of course, this book has been already released but think as it not.
Thanks.
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It's likely that your competition is going to be a mix of large book sellers, online outlets, the author's or publishing house's pages or sites, review sites (after the book is released - and this can include major newspapers and magazines). You can get a good idea of who these are actually going to be by looking at the author and publishing house and searching for books they've published in the past. What do those SERPs look like?
Getting in first with a landing page on a good website is a good piece of the battle, so definitely create your pages about the book early. If there are press releases or interest from readers in the lead-up to the release, your site should be one of the only resources ranking early if you get in before the big retailers and newspapers. Amazon is particularly strong for some book queries, but Google would ideally prefer to rank diverse websites (not three or four Amazon URLs on the first page, which I have seen happen for book names).
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Backlinks!
Kidding aside, I would start with understanding the power of your domain vs the current competition.
If your domain authority is quite good vs the current competition, then internal linking and great on-page content will help you rank for those terms and it's variations easily.
If the competition is much more advanced in terms of SEO, then I would launch different campaigns to link back to that page in advanced. For example, an infographic (a great one) detailing and "preselling the plot" somehow. I would then market that and you'll get a lot of good links to your landing page.
Ill also make sure that landing page is quite unique and it can also be a cause for people to link to it.
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