SEO for new product at the market
-
Hi everyone,
Imagine you are a book store owner and there is a new book which is going to be released next month. What would you do to rank for queries such as:
- And the Mountains Echoed
- And the Mountains Echoed book
Of course, this book has been already released but think as it not.
Thanks.
-
It's likely that your competition is going to be a mix of large book sellers, online outlets, the author's or publishing house's pages or sites, review sites (after the book is released - and this can include major newspapers and magazines). You can get a good idea of who these are actually going to be by looking at the author and publishing house and searching for books they've published in the past. What do those SERPs look like?
Getting in first with a landing page on a good website is a good piece of the battle, so definitely create your pages about the book early. If there are press releases or interest from readers in the lead-up to the release, your site should be one of the only resources ranking early if you get in before the big retailers and newspapers. Amazon is particularly strong for some book queries, but Google would ideally prefer to rank diverse websites (not three or four Amazon URLs on the first page, which I have seen happen for book names).
-
Backlinks!
Kidding aside, I would start with understanding the power of your domain vs the current competition.
If your domain authority is quite good vs the current competition, then internal linking and great on-page content will help you rank for those terms and it's variations easily.
If the competition is much more advanced in terms of SEO, then I would launch different campaigns to link back to that page in advanced. For example, an infographic (a great one) detailing and "preselling the plot" somehow. I would then market that and you'll get a lot of good links to your landing page.
Ill also make sure that landing page is quite unique and it can also be a cause for people to link to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for seo expert
Dear members. I am looking for a seo expert who can help in my business presence? thanks
Link Building | | hellomandy21371 -
Should I built a microsite for client's new service or add a new section to an existing new website?
We built a new website for one of our clients. Covering services A B C mostly commercial and industrial B2B construction service. We bought him a brand new domain called serviceAcompanyname.com The website uses a brand new domain and as no DA and PA yet. The client wants a new section added to the Website concerning a new service ( we are going to call it service D) which is still a local service but offered to Home owners. Should we buy a new domain called serviceD-region-companyname.com and make a microsite covering the topic and work on backlinks and links in parallel for both sites, or would we be better off just adding a new section to the existing website and work on the main DA. Will it be easier in the future to enhance 2 different domains or a single one even though all services are not targeting the same audience.
Link Building | | escteam0 -
Can anyone suggest a good SEO company ?
Hi we are hurt by many seo companies in the past who build bad quality links, and we got hit with a link penalty. Can someone refer me to a good decent SEO firm please ? nick
Link Building | | orion680 -
Sort of lost my way - Links, SEO
Not sure where to start with this so please bare with me. I do the SEO for our company website (we're a small family business), I'm not an SEO'er by profession (I'm a carpenter/joiner) but been doing our site for ten or so years. About 12 months ago sort of let go of work & web things a bit due to very sudden family bereavement which kind of hit me hard. So when I did get back into doing bits on our site I probably then concentrated a little bit too much on content building rather than going after links etc. As a result we've dropped in the SERPS a bit, but having said that still just about clinging within the top ten for our terms. Since I've started again we've had Panda/Penguin and I'm a little unsure how to go about getting links in, most of my competitors are using things like blog commenting (just random blogs that are do follow) , recip linking (any sites as long as they give a link!) etc basically things that long term will hold no value long term (or possibly none even to begin with). All this brand stuff leaves me at a loss, we're a small family business as our the majority of our competitors so not 100% sure that the branding stuff I'm reading about is relevant? As I say I've got some pretty decent content, some of which I am trying to push with mixed results – we're not in a very sexy niche so not much chance of it picking up links naturally! Another thing I am noticing is in my niche I don't think any SEO companies are involved with my competitors, most of our competitors are ranking their home pages for every single related search term, whilst I've have always tried to create a page for each search term and I have these pages ranking. For example my main search term, lets say 'wooden doors' I rank an internal page for this term whilst everyone else seems to rank homepages. I'm finding it hard to get new links into this page, so one idea I do have is elsewhere on my site I have a guide to fitting the doors (with videos, pictures and text) so what I'm thinking is place this guide on my 'wooden doors' page making it a bit more linkable (it's fairly new and not yet gained any links, so no loss to move it) and would also mean a variation of anchor text. A good idea do you think? Some of my other content has been linked to by colleges in the UK, unfortunately all the links are behind moodle log-ins (give me a decent link you leeches! Lol) ! I am thinking of getting in touch with other colleges to see if the content would be useful, but actually getting hold of the person responsible for the subject is proving difficult! I've also done a bit of guest blogging, however I'm torn between writing decent stuff for our blog or giving it away (I wouldn't like to give something away thats poor, ok or doesn’t make sense) to other blogs. Sorry for the ramble (if you've made it this far then thanks for reading!)! Would appreciate all advice. Ultimately would love to get an SEO'er involved but looking around the good un's are out of our price range so I may seek some training as it may prove more beneficial.
Link Building | | Jon-C0 -
SEO Administrator for Mac?
Hi guys, I've started used a Mac the other day and I got a problem in terms of keep track of sites I've obtained links on. I used to use SEO Administrator for that but it won't work on a Mac. What Mac software (preferably free) could you recommend so that it keeps track of the links I got (and notifies me when a link is gone or if the admin changed it somehow.
Link Building | | VinceWicks0 -
Utilizing Print Media for SEO
Hey SEO MOZ, We have a client that holds the license to a famous Australian designer. The Designer and our client both get mentioned a lot in the print world. They get coverage in publications like the New York Times, Home and Garden Magazine and other top print media publications. Sometimes it's our clients business name mentioned and sometimes it's the designer's name who they hold the rights too. I'm wondering how we can utilize this exposure for their SEO? It already drives traffic to their website but it also be great to harness this exposure to increase their rankings. I know one way is to see if the article is also printed online and see if you can get a link on their. But I'm wondering if there are other ways to use this? Also do you have experience contacting major publications to see if they can put a link in an online published article and if they ever respond to these requests? Really appreciate this!
Link Building | | TWSOM0 -
Iaquire.com "off-page seo" service reviews?
Hi, has anyone used this firm for their link placement and content syndication services? Thanks!
Link Building | | partnerworks0 -
New to all this, any suggestion will be appreciated
I operate an Airport Parking Agency or Secure Car Parking. Any ideas on keywords would be greeeeeeeat 😉
Link Building | | ginag0