New Rules Keywords of Google Panda
-
Hello Everyone,..
I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords.
So this is what I mean:
When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" .
Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description.
This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords.
Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.
-
Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris. YEappppp,.. I am not give up!!!! gooo gooo gooo...
-
that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.
Nothing worse than seeing a meta description or title like
Keyword | keyword | keyword
Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.
Keep going!
-
Thanks again Chris for your help
Chris I want to ask regarding the link that keywords to concept that you gave to me. So then, when I am looking up for a keyword in the Google keyword planner, there will be a group of ideas that is related to a keyword that I looked for. Which is very good for me to make it as a themed concept in my fully content, isn't it?
Then,.. should I write each of keywords in the group of ideas as meta keywords at my website? Since in the article that we shouldn't optimize for only a single keyword.
What do you think?
-
Hello again,
So I've taken the time to Google your search and behold -
Meta Title - Designer dog collars, designer dog leads, designer dog ...
URL - www.*****dog.c/
Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,
You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.
-
Hi Caitlin,..
Thank you for helping me to answer my confusion.
Yes I know Cait,.. It was all written on the guide. But then, If I type the long tail keyword on the search engine, there is no website using that long tail keyword appeared on the first page. That's why I am so confused right now. You can check to type "luxury dog clothes" at GOOGLE, but then website which appeared on the first page is nothing used "Luxury Dog Clothes" instead "Designer Dog Clothes", "Dog Clothes", "Designer Dog"
-
Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want ^Caitlin
-
The other question is,.. If I want to post about the 4th July dog harness.. what the best keyword for that?
As I have looked up at the keyword difficulty tool that keyword "4th July" and "dog harness", they have the high search volume. But then if I look up the long tail keyword of "4th July Dog Harness" it only a few search volume. So then, what do you think what keywords should I use then?
Sorry I am a newbie ,.. need a guidance Thank you
-
Hiya,
lots of things to look at but try
http://moz.com/blog/keywords-to-concepts
and
http://moz.com/blog/keyword-volume-tools
My favorite sneaky tip is "don't hit enter" on the second link!
and finally research research research the more time you put into researching the more it pays off down the line.
-
Hello Chris,.. Hello FCBM,..
Thank you for helping me to explain what's going on here.
Well then, regarding the long tail keywords, what do you suggest about the tools of "keyword difficulty" that SEOMOZ offered? Whether keywords how would you choose based on the keyword difficulty?
Thank you Chris & FCBM
-
Without doing any research my bet is luxury dog clothes has far less search volume than designer dog clothes. So the site you're talking about decided that they don't want to chase the words with less volume which makes sense. Also Google is smart enough to make the connection between designer and luxury. You usually don't want to worry too much about long tail keywords as those have low volume searches and don't make economic sense to optimize pages for something that get searched rarely. What does make sense is getting a high ranking for decent traffic KW and then blogging or something to capture the long tail words.
Hope that makes your understanding a bit better.
-
Hiya,
Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.
You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.
Obviously that's a simple version there may be other factors but I only took a brief look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
Target multiple keywords on homepage?
Hello. I've got a situation in which I could use some help. A client is in the business of auto parts for European cars. He is VERY stubborn in wanting his homepage to rank 1st page for a keyword for each car brand, for example: audi autoparts bmw autoparts mercedes benz autoparts jaguar autoparts Basically, 15 keywords (one per brand) in total. How would you guys handle this? I can't seem to find a natural way to optimize a homepage for all these keywords at once. I've suggested landing pages for each brand/keyword, but he won't accept it. Is there anyway to do this or will this be a dispute with my client to convince him about the landing pages idea? Thanks a lot!
Keyword Research | | EduardoRuiz0 -
Keyword Ranking Issue
For one of my campaigns I have running all the keywords are appearing as having a position > 50, when in fact I know these keywords are appearing on the top 5 pages of Google after a manual search. Can anyone have a solution for this? Thanks
Keyword Research | | dancody20 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0 -
How trustworthy is Google's Keyword Tool for organic search research?
Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool? Is it at all based on organic search? Or only on Google Ads related data? I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search. Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research. Please help! I'm obsessing over my numbers here. 🙂
Keyword Research | | lhutt0