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Brand Name: Conversion Rate Optimizing: Eponymous VS Generic

Conversion Rate Optimization

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90miLLA last edited by

Good day all,

We are entertaining the idea of changing the Domain Name & Brand Name for straplessfashion.com. While still in development, the website sells women undergarments.

We did some survey research and it seems that women (age 18-40) really liked either "Demi's Dream" or "Almost Skin" as a good name. More specifically, Almost Skin seems to be the more popular choice over "Demi's Dream". I think "Almost Skin" catches attention quicker and may work best in PPC. However, when personalizing a brand name is considered, "Demi's Dream" might be the best choice.

Would you please offer your advise on which of these two names might be the best for a new Domain and Brand name for the website mentioned above? Which would convert better?

Thank you for your help.

Carlos
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