Where are the URLs in Google top ads coming from?
-
I'm not sure if this new but I noticed it today:
Some of the ads that are displayed on top of the SERPs have a title, and then their web address, separated by a vertical bar.
For example (see image): Coffee Beans Online | CoffeeBeansDirect.com
The same ad, when displayed in the side bar (see 2nd image) doesn't contain the web address. I expected that because if you count the letters in the ad, including the 'coffeebeansdirect.com' it exceeds the amount allowed for a google ad.
My question is: How did it get there? There's no room to distinguish between top ads and side ads when you write a new a new ad in adwords so where did it come from?
Plus, notice that both CoffeeBeanDirect.com and ROASTe.com use caps that are not used in the green link at the bottom. How did Google know to present the url that way?
-
Thanks. Exactly what I needed.
But why is is that the display URL in the title line looks different from the green display URL? AS in ROASTe.com instead of roaste.com?
-
I don't know how to trigger it, but Search Engine Roundtable wrote about this last month at http://www.seroundtable.com/adwords-title-url-13424.html. Google is quoted in a forum post as saying
When shown in the headline, the display URL will be separated from the rest of the text by a vertical bar and will include only the domain, not the "www." prefix or any subdirectories. Your display URL will also continue to appear as normal below the description line. Of course, if the headline already contains your domain, we won't display it again. Finally, it's possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less.
-
read about it here- http://adwords.blogspot.com/2011/05/showing-display-url-domain-in-headline.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Merchant Center product reviews
My googlefu is not good enough to put the words together to find an answer for this, but I am sure there is one out there. I am making a review feed for a client's site to submit their product reviews to google merchant center. But one problem we are having is that the reviews are generalized, like how amazon does it. A sample product would be Whey Protein, this product is available in 4 different sizes and has 4 different GTIN's (one for each size). But the reviews we collect are just for the base product of Whey Protein. What I am trying to figure out, is if I can assign a parent GTIN, then correlate the reviews to that GTIN and then let them populate for the child GTIN's some how.
Paid Search Marketing | | LesleyPaone0 -
Adwords Expanded Text Ads - How are they working for you?
I think it would be nice to get a consensus from more people. The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare. Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting? I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
Paid Search Marketing | | UnderRugSwept0 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
How to improve data analysis that come from the Analytics ?
Hello guys,
Paid Search Marketing | | WayneRooney
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert. So far the campaign is working and we getting clicks and and leads. But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example : What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ? I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page. The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts. Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ? Thank you very much for your help !!0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Seo and ads for Baidu (china)
Has anyone have experience doing seo for the baidu search engine? I have a client who wants to target businesses in china so we are exploring options for PPC and SEO. Any ideas or tips would be much appreciated? I was thinking of getting a bi-lingual mini-site made that would catch leads from seo and ads. Can anyone suggest any chinese PPC/seo freelancers?
Paid Search Marketing | | Netboost0