Where are the URLs in Google top ads coming from?
-
I'm not sure if this new but I noticed it today:
Some of the ads that are displayed on top of the SERPs have a title, and then their web address, separated by a vertical bar.
For example (see image): Coffee Beans Online | CoffeeBeansDirect.com
The same ad, when displayed in the side bar (see 2nd image) doesn't contain the web address. I expected that because if you count the letters in the ad, including the 'coffeebeansdirect.com' it exceeds the amount allowed for a google ad.
My question is: How did it get there? There's no room to distinguish between top ads and side ads when you write a new a new ad in adwords so where did it come from?
Plus, notice that both CoffeeBeanDirect.com and ROASTe.com use caps that are not used in the green link at the bottom. How did Google know to present the url that way?
-
Thanks. Exactly what I needed.
But why is is that the display URL in the title line looks different from the green display URL? AS in ROASTe.com instead of roaste.com?
-
I don't know how to trigger it, but Search Engine Roundtable wrote about this last month at http://www.seroundtable.com/adwords-title-url-13424.html. Google is quoted in a forum post as saying
When shown in the headline, the display URL will be separated from the rest of the text by a vertical bar and will include only the domain, not the "www." prefix or any subdirectories. Your display URL will also continue to appear as normal below the description line. Of course, if the headline already contains your domain, we won't display it again. Finally, it's possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less.
-
read about it here- http://adwords.blogspot.com/2011/05/showing-display-url-domain-in-headline.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Our PPC UTM URLs Aren't Registering In GA Properly
Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux0 -
How does Google Home Services Ads work?
Hi mozzers, I have a plumber client who would like to try the Google Home Services ads but I have not found a guideline on this just yet. Do you know how to set it up? Do I need to use adwords or is it under another google product? The more details you guys have the better! Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
Will User See More Than One of My Facebook Ads
I have numerous campaigns set up in my Facebook Advertising account. If I have different ads in different campaigns but with the same geographic and demographic targeting, could one individual see multiple instances of my advert?
Paid Search Marketing | | Superdream0 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2
