Seo and ads for Baidu (china)
-
Has anyone have experience doing seo for the baidu search engine? I have a client who wants to target businesses in china so we are exploring options for PPC and SEO. Any ideas or tips would be much appreciated?
I was thinking of getting a bi-lingual mini-site made that would catch leads from seo and ads. Can anyone suggest any chinese PPC/seo freelancers?
-
Looks like "china seo" and "baidu" are hot topics right now!
-
WOW there are 916 views on this topic? Weird. Anybody know why?? I'm very curious.
-
Hi Josh,
I manage a Chinese language website (www.kungfuenglish.com). I share the sentiments of the other responders who have suggested you host the site on a local server. In our experience, having a regular .com domain has not been a problem for us.
For the China SEO Service, I've been very happy with the service provided by Ryan and his team at www.chineseseoshifu.com.
-
Hi Joshua,
I'm probably too late, but I still wanted to add my 2 cents. To do PPC on Baidu, you need to be a registered company in China and show them a copy of your business licence. This is why it is quite difficult to apply for a Baidu account if you are outside of China.
As far as SEO is concerned it might be also difficult to rank for competitive keywords. There are some differences between optimizing your site for Baidu, compared to Google.
Finally, if you want to have a chinese version of your site, you'd better host it in China and use a .cn name for loading time reasons but also to make sure your site will not be blocked in China.
Hope this helps.
-
Hello,
I live in CHina and work as SEO here, but regarding the BAIDU search engine...
I heard that you can buy ranks literally.
Most of the companies I know here is SEO about Google, because normally my chinese website get ranks for yahoo ( http://www.yahoo.cn/ ) , and google hk ( www.google.hk )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?
Ok, So this really p*#%d me off the other day. I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words. Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent. However, we're still getting clicks from searches like this one: **'binding services n worcestr' ** Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search? Is this something we just have to accept having KW's on broad match mod/ phrase match?
Paid Search Marketing | | isaac6631 -
Internationalization without losing SEO
Hi everyone ! For years we've had our e-commerce site targeting only our Brazilian customers, thus our domain name was domain.com.br . We've built a very strong AdWords account with the URLs within this domain and we've got a considerable SERP positioning as well. Now we've also bought the domain.com (without the country extension ".br"), to target international clients. Our plan is to build the site using the following structure: domain.com/en-US/
Paid Search Marketing | | mobic
domain.com/es-ES/
domain.com/en-GB/ and also domain.com/pt-BR/ (for our brazilian audience). We thing that just dropping off the original domain.com.br and redirecting everything to domain.com/pt-BR/ would not be a good move, as we would need to redo all our AdWords campaigns (the domain is different) and would lose all our reputation/quality score. In terms of SEO I don't know how Google would react with the redirects (if we would keep the quality or not). So our plan is to keep both the domain.com.br and domain.com/pt-BR/ working simultaneously, but then there's the problem of duplicate content. Should we use the "canonical" tag and if so, where should we say the original content is? Has anyone been through this before, ie. expanding a country-level domain to a .com with multiple languages, but keeping the reputation gained by the original language. Thanks for any advice!! P.S. - We've also though about setting up the new structure with subdomains such as en.domain.com , es.domain.com, fr.domain.com, but we though it would work better using subdirectories. Any thoughts on this is also very welcomed.0 -
Ad Rank and Performance for PLA
Hello everyone and happy Friday from London! I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing. From AdWords all I can see is: 1.number of click 2.CTR 3.Position which is zero Any suggestions? Cheers
Paid Search Marketing | | PremioOscar0 -
Bing Ads Quality Score
Hi Mozzers, We've just imported (around two weeks ago) our Adwords into Bing and are just evaluating it. Pretty much across the board, but especially our best performing Ad Groups are showing up with abysmal quality scores. Case in point: our best ad group has mostly 10s, two 9s and one 7 in Adwords, yet nothing over 3 in Bing. Specifically landing page relevance is rated poor, keyword relevance and landing page experience as "no problem". So, what specifically is Bing looking for on landing page relevance that's dramatically different to Adwords? The Bing help references a blog post of 2 years ago suggesting increasing keyword count - yet the pages do well in organic search and adding more keywords to the copy will start to look artificial and stuffed, so I'm very reluctant to start there! Any pointers?
Paid Search Marketing | | WorldText0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
Why don't national brands have PPC ads that target their names, while smaller brands do?
Google's policy is to allow other businesses to run PPC ads against your business name, even when trademarked, so long as the ads don't include the trademarked name. At least that's what I have experienced and read online. Source: http://www.google.com/support/forum/p/AdWords/thread?tid=55e2b4bf90ae9585&hl=en Why do so many national brands have no PPC ads showing on their names in Google searches? http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=best+buy http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=victorias+secret http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=office+depot And so on. Smaller brands, even when trademarked, are awash in competitors targeting their names: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=nally+used+cars http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=la+jolla+cosmetic+surgery+centre Consider these two hotels: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=ritz+carlton+new+york http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=hotel+3030+new+york There are two slightly different questions in play here, as I have clients I'd like to better protect against this type of PPC poaching: So, are there any different policies at Google Adwords RE: national brands and having competitor's ads show on their names? How do the major brands block the advertisers on their names? Thanks!
Paid Search Marketing | | CakeWebsites0 -
Whats the most seo optimized websites?
Want to hear your opinions, let me know what do you like.
Paid Search Marketing | | DiamondJewelryEmpire0