One day impressions drop... how to figure out why?
-
I went back and looked through webmaster tools. I had around 3000 impressions per day leading up to 3/10/2014. Then on 3/11/2014, I dropped to 1000 impressions per day. Is there a good way to figure out what happened? Anyone know if there was a google update that day.
-
I believe Google webmaster and GA are both trusted tools but if I have to choose one of them I will go with analytics tool as its real time where as webmaster tools take time to get updated. If you lost impression as well as traffic from search in a day you probably have to check your rankings and see if you lost rankings as well in-case of you probably knows the action plan.
Also check the drop date and compare it with the Google penalty calendar to see if you are a suspect of Panda or Penguin.
Hope this helps!
-
So what you're really saying is that your click percentage is double what it was before...
I would only take the impression count with a grain of salt. Also, take a look at all your analytics sources and look at ratios rather than just the raw #s; you will be able to get some more actionable data from ratio analysis. Also, personally, and again this is a preference and some may like it or hate it, but I like statcounter.com for some analytics. I have also used Kissmetrics which depending on what your business model is, can also be good (also shout out to CrazyEgg). Worry much more about how many unique visitors are going to the site and your conversion rate (for whatever product it is).
If you focus on efficiency, you won't have to put as much input (unique visitors) in the top of the funnel. Of course, this is easy for me to say because I have no practical advice on how to make your machine more efficient, but just that it is a good thing to focus on.
-
I've been hands-off for since February because my dad has been really sick. So, no major changes.
What I am seeing is this:
1. In Google Webmaster Tools, the impressions were 3000 per day and dropped to 1000 per day to never return. The clicks averaged around 70 per day then dropped to average around 50 per day. I looked at the keyword lists and did not see anything significant change accept for overall lower volume.
2. I looked in Google Analytics and it shows around 1000 impressions per day before 3/11 and 500 per day afterwards. I DO NOT see any drop in clicks AT ALL. The total number of clicks is WAY higher each day than in Google WMT since I do a PPC campaign. So, if I choose organic only, I still see no change. It is also different numbers day by day than WMT.
So, I guess my question now is... which one do I trust?
-
Calico
Are you saying your total impressions per day are 3K and then in a single day it dropped to 1K and never increased again? Remember, it is very hard to look at one metric in a vacuum and draw any conclusion; I would say this is especially true when it is impressions in WMT. DJ123 asked about traffic which is a very good question. Another thing I will suggest since I know you are making changes regularly to the site is always annotate the changes in analytics so that you have benchmarks to check changes against.
Give us as much additional data as is possible and we will try to assist.Best
Robert
-
Did your traffic also drop at the same time, by a similar percentage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
75% Overnight Drop in Organic Search Traffic
On April 10th my organic search clicks dropped 75% overnight. I have never seen anything like it. What Google algorithm change could have caused this? I have no manual actions and my indexed page count is about the same. I have noticed that several queries that I was number one for including my brand have dropped by anywhere from two to ten spots. The brand dropping out of the first spot is what really gets me. There is nothing similar to it at all. My speed score is moderate, so I don't think that is it. My site was down most of the day on the 9th or 10th, but that has never caused a drop in search clicks and the next day they were about the same. I noticed that the CDC now occupies the number one spot for my brand. Even though the exact brand name is nowhere in the text of the CDC page. I think this might be due to Google trying to help official health organizations do better due to COVID19, but the queries I have dropped on have nothing to do with Coronavirus. Also, none of my other sites have seen this type of problem. Only the health site seems affected. I recently did a press release campaign and my link counts are up, so I don't that is it either. The brand page is https://stdcarriers.com and an example of an effected query is Celebrities with STDs.
Algorithm Updates | | STDCarriers0 -
Big ranking drop after 12/Jan/2017
Hello, moz users. Has anyone confirmed that keyword ranking dropped since last few days? I've tracked several keyword ranking by Moz and SEMrush and the ranking dropped big time on both tools today. one of the keywords dropped its ranking from 10 to out of SERP. Mozcast has shown high temperature so I assume there is or has been algo update but I would like to know someone encountered the same issue. Thanks.
Algorithm Updates | | Yuki-hero0 -
Penguin 3.0 Site Dropped after Update
Hi We was hit by the Penguin update a long time ago and we lost a lot of traffic/positions because of this. For a long time we worked really hard to identify all off our links that may have caused us to recieve this penalty. After Months of work we submitted the disavow file and reconsideration request and in June 2014 we recieved confirmation from google in webmaster tools that the manual spam action had been revoked. over time we then started to recieve more traffic and better positions in the serps, however since penguin 3.0 we have dropped again for a range of keywords. many going from page 1 to 2 or page 2 to 3/4 Any ideas what we should do here , any help will be really appriciated as I'm totally confused We havent done any link building at all since the penalty / recovery
Algorithm Updates | | AMG1000 -
We have a terrible, severe loss in our Keywords rankings this week, can you please help us what would happen in only 7 days ?
On the date 3rd of October we had almost 55 Keywords up and 44 almost down, Today after 7 days there is a severe drop 90 keyword is down, 7 only are up, and that's one website. My other website had 57 words up and 175 down. Our strategy in building backlinks: Directory submissions, article submissions and some blog commenting, we keep into consideration to choose only websites with high page rank (Page Rank 2 and higher). Also we had an updated on one of our websites since 1st of June a new URL structure, content, new pages and sitemap. Both websites has tons of keywords that we worked on increasing its rank and some we haven't touch them and its ranks was decreased. Does the new Google "hummingbird" have something to do with that? is there anything wrong with our strategy? Please provide us with your feedback ASAP.
Algorithm Updates | | ali8810 -
New Google Update In The Past Two Days???
Was there a new Google update in the past couple of days. Traffic on my test site has gone from ~ 1,000 per day to over 4,000 per day for no particular reason. Most of the traffic is still coming from Google and is not the result of any new major links. My keyword rankings also appear to be the same ...
Algorithm Updates | | Humanovation0 -
Does adding lots of new content on a site at one time actually hurt you?
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
Algorithm Updates | | JordanRussell0 -
Did anyone else get a massive drop off in Bing recently?
Only for one set of my keywords. But I fell from first page to off the map in one fell swoop. Did this happen to anyone else? Should I be worried?
Algorithm Updates | | CleanEdisonInc0 -
Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
Hello, As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links. Few Question **1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. ** ** 2) Webmaster Has To Perform Reciprocal Links Or Not.** 3) Can Reciprocal Links Boost Search Engine Ranking. 4) Does Reciprocal Links Has Negative Impact On Search Engine. Regards,
Algorithm Updates | | sumit60
Sumit0