Difference Between Authorship & Publishership?
-
I am working for a business and I would like my Google+ posts to show the business picture/information and not my own. Does this mean I would leave authorship blank and use a rel=publisher tag instead? Or is it bette rto do both?
I don't really know much about the subject so feel free to let the schooling begin!
-
That's great - thank you again for all the help
-
Hello there,
publisher tag is for the brand, if a user searches a brand it can bring up the Google plus page for the term.
The author tag is the one where you get a neat photo, this is for who ever wrote the content for the page. This is normally the personal Google plus page you have, if your worried about privacy you can tweak settings so people can only see certain info.
If you don't want your personal image then you don't need to use the author tag, you can use both tags but as hopfully seen above they work differently.
TL:DR
Author - for the author /content creator of the page
Publisher - The Brand (Google plus) page
Helpful links-
Authership - https://support.google.com/webmasters/answer/2539557?hl=en
Publisher - https://support.google.com/plus/answer/1713826?hl=en-GB
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different meta tags appearing in SERP for same landing page
Hi all, hoping someone can help. We have a landing page that ranks quite well for a number of keywords that send us a nice amount of organic traffic. We understand the importance of Meta tags, as Google will be the users first interaction with our site we want to stand out and be noticed and also show we provide information on their search query. The problem is this, while we have optimised the title and description tags for the landing page, this is only appearing on specific search results. If you were to search a different keyword, you would still get the same landing page, but the title tag and description would not pull through, it decides to pull through the page name and first few lines of text instead. Is there anything we can do to sort this issue?
Branding | | Ben_Malkin_Develo0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like ABCXYZ@gmail.com, so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
How to Force Merge 2 Place Listings (Both Incorrect & Different) for Same Business
Hi,
Branding | | emerald
I'm not sure what action to follow as nothing online seems to describe my Google Place situation - trying to merge 2 completely incorrect business listings for our company, that are also not identical. We have 2 listings on Google Places for our 1 company but a recent address number change has added further complication to already incorrect and different listings. our first/oldest listing was created by google but with incomplete business name, wrong map pin, completely wrong address, but shows our trip advisor reviews. created by us a year ago (we didn't realize the dupe issues) with full business name, correct address at the time (now incorrect since address number change), correct map pin, full description photos and info. This does not link to our trip advisor reviews. How to merge these when they aren't curently identical or correct? All online help seems to explain identical dupes but not this situation. What updates I tried recently: After some research, I changed all citations on the web to no.2 business name (except trip advisor who would not change), our new address number and then updated our no.2 address listing. But has stayed pending for months. It seems to be live, but still with the old incorrect address that does not match citations or our website. When I tried claiming both places with same account it showed the same pending new info I updated for no.2 in dashboard (so I can't edit no.1), but this data is not is not live on either. Last week I decided to do something radical, so logged in with a different account to reclaim no.1 and copied all information pending in no.2 to no.1 so that they should be exact same and hopefully force to merge. Both are pending and 2 different accounts now. What else can I do? We can rank locally while the 2 listings are like this. Should I call Google helpline and explain?0 -
Googe+ personal profile & business page conundrum
I have asked this question before and am still seeking help. My apologies for being repetitive and hopefully not too pesky but I am sincere in my search for guidance. I am looking for advice on how to manage my personal G+ profile along with my business G+ page. My challenge is the coordination between the two and getting people to add our biz page to their Circles instead of to me personally through my personal profile. Google+ requires that we have personal profiles- especially for authorship, but it's my business that I want to represent and promote. I do have the Google+ badge on my website and blog posts. And I am duplicating my posts on both the personal and business pages. I have joined a couple of communities and know that i need to find more and engage in those. And also, another question this brings up: in terms of the social signal aspect for our company website/blog, does it matter where I am building my Circles?
Branding | | gfiedel0 -
Ideas for formal (prom) suit & dress giveaway contest
Hi fellow Mozzers, I'm hoping to do a bit of brainstorming if you don't mind helping out. We've never done a contest for our clients before, so want some ideas on how to get the most out of it. In Australia it is coming up to formal (Prom) time, and our client sells boys suits and girls formal dresses, so I figured it was a great time for a contest. It's a brand new SEO client, so it's quite late notice...the competition can only go for about 3 weeks because most of the school formals are around late November, early December. (Not ideal I know) The client is willing to give away one free suit, and one free dress, and I want to brainstorm some ideas on the format of the contest, e.g. what should people have to do to enter the draw? Avenues we plan to promote are: Facebook (they have 600 likers), Twitter (currently not many followers), I'm thinking Australian mummy bloggers, free contest listing websites, email database. Any other ideas for promotion? The goal for the contest is to increase brand exposure, and to attract lots of links. Looking forward to hearing your suggestions. Thanks, Karl
Branding | | Static_Shift0 -
Different zoom levels of spots in Google Maps
Most roadmap imagery is available from zoom levels 0 to 18, for example. With zoom level 0 the whole world can be visible. As we all know, the more we zoom in on Google Maps, the more spots (e.g. name of restaurants, hotels etc.) are visible. Some spots are visible "sooner" - with a lower zoom level, which is of course better for the company. Some companies are only visible with a very high zoom level. If I have a highly branded company is the zoom level lower? Is this the answer for the different display?
Branding | | petrakraft1 -
What is the correlation between Organic & PPC CTR?
I'm interested in finding research / studies on the correlation between organic and PPC CTR. I've heard panelists at Search Engine Strategies conferences cite research stating that simultaneously ranking organically and serving PPC ads for the same KW increases the chance of getting click-throughs (versus being in organic OR PPC space only). I think, but I'm not sure, that it might have been a comScore study but I haven't been able to find it on their site. Is anyone familiar with this study (or a similar study)? If so, please point me in the right direction and include a link, if possible. Thanks in advance for your help!
Branding | | DentalPlanSEO1