MozBar URL Flag shows wrong country

[ForForce]

My site has been up for about 6 months, and is visible on google (http://www.forforce.com.br/).

Even when searching for my exact brand name "For Force Suplementos", using google brazil from Curitiba (the stores physical city) I show up on page 3, so I'm obviously doing something wrong.

I just today started looking into SEO.  And we haven't done anything to earn a penalty. (There's no links actually anywhere but our facebook page to us, which I know is a problem I need to work on).

Anyway, I just signed up for a MozPro subscription, and installed the MozBar.  Looking at the On-Page elements, next to the URL, I see a U.S. flag, and am wondering if that is part of my problem.  The site is physically hosted in the U.S., so maybe that's where the flag comes from (Quality) hosting is too expensive in Brazil).  Is this something I should be worried about?

I also am using CloudFlare to help speed up the site, which I don't think has a Brazil POP.

Thanks in advance for any advice!

-Eric

[ForForce]

Thanks for the tip.  I verified that GWT has me set to brazil (was automatic because of the .br domain).

So guess it's just because I haven't done any of the needed leg-work yet.

I have some partners that are in related businesses I'm going to see about getting links from.

[PaddyDisplays]

The flag in the toolbar is based on where the site is hosted (as you guessed).  Where the site is hosted can* be a factor but really a very small one ( I have a site targeted at N.Ireland that's on cheap US hosting and it ranks fine for brand name).  Have you setup Geographic target in WMTs?

*Edit: some say its not a factor at all, but at best is a very small factor